“How Google Dominates Us”

James Gleick’s The Information was one of the more interestisng books I’ve read this year. And this piece in the New York Review of Books he talks about “How Google Dominates Us. A few of my favorites:

  • “The business of finding facts has been an important gear in the workings of human knowledge, and the technology has just been upgraded from rubber band to nuclear reactor.”
  • “When (we) say Google “possesses” all this information, that’s not the same as owning it. What it means to own information is very much in flux.”
  • “(Google has) been relentless in driving computer science forward. Google Translate has achieved more in machine translation than the rest of the world’s artificial intelligence experts combined.”
  • “The merchandise of the information economy is not information; it is attention. These commodities have an inverse relationship. When information is cheap, attention becomes expensive. Attention is what we, the users, give to Google, and our attention is what Google sells—concentrated, focused, and crystallized.”
  • “Google makes more from advertising than all the nation’s newspapers combined”
  • “The perfect search engine, as Sergey and Larry imagine it, reads your mind and produces the answer you want. The perfect advertising engine does the same: it shows you the ads you want. Anything else wastes your attention, the advertiser’s money, and the world’s bandwidth.”

Almost every article about Google worries about the potential danger of someone having so much information about us. And yet, few seem concerned about how much power, information and control governments have over us. I’ll trust Larry and Sergey over any politician that has come along in my lifetime.

The Ego Trick: In Search of the Self by Julien Baggini

Excerpts from The Ego Trick: In Search of the Self by Julien Baggini


We all tend to think there’s a connection between the four-year-old child on our first day of school and us now. What makes us the same is we believe we’re the same. Sense of self over time is therefore the story that we tell ourselves that keeps us together. pg 39

The Ego Trick – The remarkable way in which a complicated bundle of mental events, made possible by the brain, creates a singular self, without there being a singlular thing underlying it. pg 123

There is an Ego Trick, but it is not that the self doesn’t exist, only that it is not what we generally assume it to be. pg 151

Consciousness of self emerges from a network of thousands or millions of conscious moments. pg 40

We are constantly rewriting our histories to keep our inner biographies coherent. pg 40

The self is a construction of the mind, one flexible enough to withstand constant renovation, partial demolition and reconstruction. pg 41

We all ignore and do not commit to memory facts and events that conflict with the way we see ourselves and the world. We remember selectively, usually without conscious effort or desire to do so. And yet because we believe memory records facts, objectively, we fail to see that all this means that we are constructing ourselves and the world. pg 49

“I have a belief that dementia actually makes you more like yourself, so rather than rob you of your self, it robs you of all the exterior things that you pile on through life, all the baggage that you carry and the layers. What you’re left with at the end of the day with dementia is the core person, the soul, or whatever term you want to put on it. We’ve described it as an onion. If you peel an onion, from the brown skin outwards, you’ve got lots and lots of layers. When you get right to the centre of the onion you get to a little pearl in the middle and you can’t peel any more off it. It seems to me that is the real essense of the person.” – pg 54

We are nothing but our parts, but we are more than just our parts. pg 69

The self is not a single thing, it is simply what the brain and body system does. pg 83

18th century philosopher David Hume: “For my part, when I enter most intimately into what I call myself, I always stumble on some particular perception or other, of heat or cold, light or shade, love or hatred, pain or pleasure, colour or sound, etc. I never catch myself, distinct from some such perception.”

(Baggini) Our minds are just one perception or thought after another, one piled on another. You, the person, is not separate from these thoughts, the thing having them. Rather you just are the collection of these thoughts.

(Hume again) “nothing but a bundle or collection of different perceptions, which succeed each other with an inconceivable rapidity, and are in a perpetual flux and movement.” pg 119

“non-reductive physicalism” — The self is not a substance or thing, it is a function of what a certain collection of stuff does. In other words, we are made up of nothing more than physical stuff, but to describe our true nature, you need more than just a physical vocabulary. You cannot full describe what it is to be a person in the language of biology; but that does not mean a person has non-biological parts. pg 120-121

“The Buddha’s idea of self therefore is something we create. Your identity, your sense of being a person is formed through your actions, and that is only possible becasue there is not a fixed self. There is no unchanging essence or substance to which those attributes are then attached at all.” — Stephen Batchelor pg 148

“The existence of the self as an independent, eternal and atemporal unifying principle is an illusion.” — Thupten Jinpa pg 148

The self is not an illusion. What is illusory is an idea of self which sees it as an unchanging, immortal essence. pg 148

The self is an illusion, but not just an illusion. But still, I would prefer to do away with talk of illusion altogether. Talk of illusion suggests there is a way of perceiving onself free from that illusion. But there isn’t. pg 150

The solidity of self is an illusion; the self itself is not. pg 152

“We are responsible for our actions not because they are our products but because they are us, because we are what we do.” — Christine Korsgaard pg 168

The Ego Trick: In Search of the Self

Apple taking over mobile?

The first iOS gadget shipped in 2007 and just a whole bunch of folks scoffed at the notion anyone would pay $400 for a mobile phone. What’s happened since then?

  • Nokia’s smartphone handstet market share dropped from 24% to 16% in one year.
  • 97% of all tablet traffic in the United States comes from iPads. The number is 100% in Japan and 99% in the UK. (The global average is 89%.)
  • last year Google earned about $102 million from apps sales, while Apple raked in $1.7 billion.
  • Apple has ordered two manufacturers to build enough iPhone 5 handsets to sell 15 million in the first month of sales (August or September).
  • 40% of all smartphone buyers in Europe say they intend to buy an iPhone next time they buy a phone.
  • There are 910 million mobile phone subscribers in China (where the iPhone is very popular)
  • Apple has sold 25 million iPads to date and one analyst believes Apple will sell a billion of them.

Scott Adams: Technology Caves

“In the past, the square footage of a home was probably the single biggest factor in determining its level of comfort and livability. Today, technology and a growing trend toward informality make the size of the home less important. You can get to the same level of livability at lower cost by putting your money into room design, sound proofing, and technology. My best guess is that a technology cave could achieve the same level of livability as a McMansion, at a quarter of the price.

I predict that someday you’ll see a technology company such as Apple or Google get into the residential technology cave business. The traditional residential construction industry will never embrace smaller homes with better technology. The change will have to come from another industry.”

Hospital room of the future?

According to this post at Fast Company, this might be as close at 10 years away. I don’t want to spendy any time in the hosptial but this would make the stay less awful.

“The room is constructed as a plug-and-play environment in which customizable, prefabricated components integrate all aspects of care. The Patient Ribbon, for example, is a digital, silent, flat screen headboard that captures vital signs, houses gases, and holds the controls for all forms of lighting in the room. Ruthven says it’s possible that it will be the first component to be integrated in existing hospitals in the next five years. A media center at the foot of the bed facilitates collaboration between caregivers, patients, and visitors, and provides connections to multimedia entertainment and hospital information.

While most of the medical care is conducted within the patient room, several key functions for patients, staff, and visitors occur at the entry to the space. Namely, the Staff Resource Station features sliding doors made from smart glass technology and includes digital alerts for patient allergies, food restrictions, or special conditions.”

I’m guessing health care will be really good or really bad. Probably both, depending how wealthy/poor you are.

Google +1

I was going to do a post about Google’s +1 but anyone who cares probably already knows what it is and how it works. The rest of you… just click the little button below each post if you like it. That will make that post more like to show up in relevant Google search results. Just click the fucking button.

Future of video conferencing?

Skype, more bandwidth and easier-to-use software is making video conferencing ever more practical. We’re doing it at Learfield, Barb’s firm is using, it’s happening. But we ain’t seen nothin’ yet.

Some students from the MIT Media Lab show off a few features of what’s around the corner.

My favorite is the little timer in the speech bubble that shows how long each person has been talking.

What you see is NOT what you get

A lot of my recent reading has dealt with consciousness and –by extensions– reality. It has completely changed the way I see my world. Literally.

“Your senses are your windows on the world, and you probably think they do a fair job at capturing an accurate depiction of reality. Don’t kid yourself. Sensory perception – especially vision – is a figment of your imagination. “What you’re experiencing is largely the product of what’s inside your head,” says psychologist Ron Rensink at the University of British Columbia in Vancouver, Canada. “It’s informed by what comes in through your eyes, but it’s not directly reflecting it.”

“In conjuring up this “now”, the visual system has to do something even more remarkable: predict the future. Information striking the fovea cannot be relayed instantaneously to conscious perception: first it has to travel down the optic nerve and be processed by the brain. This takes several hundred milliseconds, by which time the world has moved on. And so the brain makes a prediction about what the world will look like about 200 milliseconds into the future, and that is what you see. Without this future projection you would be unable to catch a ball, dodge moving objects or walk around without crashing into things.”

“The problem with attention is that it is a limited resource. For reasons that remain unknown, most people are unable to keep track of more than four or five moving objects at once. That can lead your visual system to be oblivious to things that are staring you in the face.”

My favorite line from this piece: “Essentially we experience the brain’s best guess about what is happening now.”