Merging radio and the web

One of our affiliate relations reps shared this story with me a few days ago and I’m posting it so I can find it later. And I might have some of the particulars wrong but they don’t change the point of the story.

Small market radio station manager gets a call from a program syndicator, trying to clear a three hour Christmas special. The station manager doesn’t want to commit that much time but likes the program and suggests they put the program on the station’s website, clear the syndicator’s commercials on the radio station and promote the special (online) on the air.

Hmmm.

Now, every program provider will tell you how important it is that the spots air inside the programming. They might have even sold that aspect to the advertisers. But when all is said and done (note that I did not say, "At the end of the day"), it’s really about getting the spots on the air.

Is there some obvious synergy here? Could web-savvy radio stations take this approach to enrich their online offering and pull more local listeners (and advertisers) to their websites?

And while there are only 24 hours in the on-air programming clock, there are no limits online. A station could have a sports "channel," an ag channel, a home fix-up channel and on and on.

Yes, I see the limitation. For now, it’s those 30 second radios spots that have value to the advertiser. The radio station still has to program a radio station the people want to listen to.

And all my "what if’s" and "how about’s" are predicated on the idea that radio stations must be more than "radio" stations. They’ve got to find a way to survive online. We all do.

If I had a little AM Daytimer (insert joke here), I might fill my air time with excerpts from a wide variety of programming (as local as I could afford to make it) on my website(s).

As for networks and syndicators that rely on getting their programs (commercials) on all those radio stations… their fortunes are tied to the radio stations. To paraphrase the old saw about land, God isn’t making any more 30’s and 60’s. But He/She has an endless supply of web pages.

Deer gets revenge


The thing I love most about this video is that it exists. That one of the hunter’s buddies (I assume) had a camera and the good sense to keep rolling.

My friend — and small animal veterinarian — Dr. T. Everett Mobley thinks this scene was staged:

“I think that is a staged video with a trained deer. Note that when the deer quiets down, the guy cues him with a couple of gentle kicks. The deer never uses his antlers. The deer does not appear distressed. Deer hooves are usually quite sharp.  People have had their throats cut by a kicking deer. Maybe it’s real and the guy killed his buddies with an axe afterwards, but I doubt it.”

Camo Lounger

Camo_chairI spotted this lovely camo covered recliner at the local Orschlen store this morning. Aside from the inherent aesthetic value, I wonder if it is practical as well.

You come from a week of deer hunting and the last thing you want to hear the old lady bitching at you. So you sneak in –in full cammy, of course– and plop down in this baby and disappear.

“Kids, have you seen your father? I thought I heard him come in. Hmm. Guess not.”

Calculate your Real Age

I love these things because they almost always tell me what I want to hear.  You answer 10 or 20 questions about life style, diet, family medical history and so forth. Sort of the web’s answer to those scales that would tell your future as well as your weight.

My Real Age is 44.5 (not that there’s anything wrong with 59), my life expectancy is 92.5 (compared to average of 78), which means I can expect to live 12,200 days. But who’s counting.

Terry Heaton: Gratitude

“…we are most vulnerable at the moment of success. It’s when we choose to shine a light on US and all our greatness. This is why it’s so important that we maintain a heart full of thanks, one of gratitude that will survive the roller coaster ride of life. For in the end, we have no power over anything — only in how we react. And I can tell you from experience, my friends, that a heart full of gratitude will survive where others will not.”

— Terry Heaton

Thinkpad goes to a good home

The high bid for the Thinkpad was $276.01. My little silent auction drew six bids. There was a tie for the high bid ($250) so I gave the high bidders an chance to submit another bid. Mary went up to $275 and Myra bid $276.01. I think that’s a fair price for the Thinkpad but I’ll hold on to the check for a few days, just in case she gets Buyer’s Remorse. Then it’s off to the local Humane Society. Thanks to all who submitted bids. Sorry, Henry, but this was a lot more fun than eBay.

So they’re not just slackers?

You know, the 20-somethings that drop out of school, move back in with their folks and refuse to let good work habits get in the way of their lives?

“There used to be four common life phases: childhood, adolescence, adulthood and old age. Now, there are at least six: childhood, adolescence, odyssey, adulthood, active retirement and old age. Of the new ones, the least understood is odyssey, the decade of wandering that frequently occurs between adolescence and adulthood.

During this decade, 20-somethings go to school and take breaks from school. They live with friends and they live at home. They fall in and out of love. They try one career and then try another.”

Why is this, you wonder? NYT columnist David Brooks takes pretty good run at explaining what makes them tick (so slowly). You might have to create a free account to login and read the full piece but it’s an interesting read. [via Grow Learfield]

Transaction declared null and void

A week ago I mentioned that I was selling my Thinkpad (IBM laptop) on eBay. Actually, my pal Henry was kind enough to list it on his eBay account. He told me not to expect much for a 3 year old laptop, so we were all surprised when the high bid topped out at $809! Too good to be true? Yes, it was.

This morning eBay posted a notice that said the transaction was null and void. Not sure why. I didn’t read it closely and Henry says he’s never seen that happen before.

Henry (a deacon in the First Church of eBay) wanted to re-list the laptop but I’ve decided to go a different direction.

After listing the computer on eBay, I discovered that a few people at work were interested in buying it (if the price were right). So, I’ve decided to hold a "silent auction." I’m going to post a photo and specs on the bulletin board at work and invite anyone that’s interested to submit a sealed bid. On Friday, I’ll open the bids and the computer goes to the highest bidder. Done.

Rediscovering high school football

Cover story on Broadcasting & Cable looks at how some local TV stations are “rediscovering” high school football:

“Vital to high school football’s rise in popularity is the fact that technology has finally reached a point where the typical teen, raised on YouTube, can easily upload video and share highlights from that night’s game. Station managers say the interactive nature of new media — whether it’s user-generated video, scores or trash-talking — is a critical component of their school content.

Hearst-Argyle Television has taken the interactive concept a step further, training students in seven markets to be “sideline reporters” for its social-networking platform High School Playbook. A total of 60 students shoot high-def cameras, edit and post their work on the Web site.”

The good news –and the bad news– is this is no longer the turf of any medium. I know TV, cable and newspapers are jumping in. I hope there are radio stations doing them same. How hard would it be?

Let’s say there are 10 HS football teams within the range of my station’s signal. I recruit and train 10 reporters (and 10 back-up’s) on how to shoot/edit game highlights. They upload same to the station YouTube channel (sponsored, of course) and we promote like mad. Incentive? Maybe some pocket money. Best video of the season wins a video iPod (others get iPod Shuffles and iTunes gift cards).

My first three-way

Ichat_conf2Been doing more and more iChatting since getting the MacBook. Starting to take it for granted. Today we did our first three-way chat, just to see a) if we could and b) how it works. [a: yes, b: easy]

David works from his home in Springfield, MO. Roger’s office is on the other side of our building. I selected both of them in my “buddies list” and hit the video button. As they accepted the invite, they showed up in facing windows on my desktop. And that’s it. We chatted for a few minutes, marveling at how falling-off-a-log simple it was.

I mean, this is how shit is supposed to work, folks. I remember oohing about this to one of our IT folks last year, who responded: “You can video conference on the PC, too. You just have to get the ports configured correctly.”