Stuffed bear sitting in car
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Category Archives: Miscellany
Mayor’s blog
Let’s say you’re the mayor of a medium sized town in the midwest and you’re excited about work getting started on a new federal courthouse project in your city. You send a little press release to the local radio and TV stations and the daily newspaper, hoping they might shoot some video or stills of the big cranes or have you on the morning show to talk about what this means for the community.
You might get a mention but not much more. Let’s face it, your new courthouse has limited interest. So you take your Flip video camera out to the site and put a couple of minutes on your blog. And you do this for anything you think the people in your town might care about. How long before your blog becomes a regular stop for those interested in local news? Cost? Virtually zero.
I helped my friend John get started blogging but he’s figuring out the video and YouTube thing. And in all fairness, the local media might have done stories on this. But I can understand if they didn’t. I made similar decisions back in the day. After all, there was only 24 hours of airtime. You had to go with what appealed to the largest number of people. Now you can appeal to literally everybody.
You could have a local government page; a local sports page; a local church news page; a local education page… you get the idea. Provide the hosting; tools and training and use your medium to promote them all.
This is happening all over the country and it will continue. Because people like John have news they want to share and there’s just no more friction.
Does size (of your audience) matter or not?
“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0
For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.
I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?
Mug Shot
Panty Mython
No idea who this is (although she looks/sounds very familiar) but her profile page says she lives in Jefferson City and we have reason to believe she fuels up at the Coffee Zone.
Tour of the old Missouri State Penitentiary
I spent a chilly two hours this morning touring the old Missouri State Penitentiary in Jefferson City. The prison was decommissioned in 2004, replaced by a new facility east of the city. I took a similar tour several years ago when the prison was still being used. Not sure which was more interesting. I was lucky to get in on this one, since they don’t do tours. Thanks to Jeff City Mayor John Landwehr for making it happen.
The old facility is rich in history and our guides –Charlie Brzuchalski and Mark Schreiber– shared one fascinating fact and story after another. It was the oldest prison west of the Mississippi (opened the same year the Battle of the Alamo was fought?) and, at one time, was the largest prison in the world, with 5,200 inmates. Former inmates include James Earl Ray, Pretty Boy Floyd, Sonny Liston and Stagger Lee. Plans for the old prison and grounds include redevelopment and restoration.
I’ll be posting some photos here in coming days but you can check out the flickr set and slideshow now. Titles and captions to come.
UPDATE: Mark Schreiber is the author of “Somewhere in time : 170 year history of Missouri Corrections.”
Suffering from latent anglophilia
“An Anglophile is a person who is fond of English culture and England in general. In some cases, anglophilia represents an individual’s preference for English culture over their own; the belief that English culture is superior; or an appreciation of English history. American anglophiles will often use English spellings, such as ‘colour’ instead of ‘color’, ‘favourite’ instead of ‘favorite’, ‘centre’ instead of ‘center’, and ‘realise’ instead of ‘realize’. (Wikipedia)
I love getting email from Keith Povall, author of Sturdy Soapbox. But I really wish he’d send me an MP3 file instead, so I could enjoy what I’m certain is a charming accent. Same goes for Phil Powell and James Smith, charter members of the Order of the Fez. I’d love to hear those lads read the back of a cereal box.
The newest members of the OOTF are John, Andy and Clive (Clive! How perfect is that?). They’re in a band I think. Brits all, but I’ve never heard their voices.
If you’re reading this, mates… how about recording a little something and sending it along. I don’t care what. I just want to hear that music that is the Queen’s English (or whatever you happen to speak). You can reach me at SteveMays@Gmail.com
Post number 4,000
In February smays.com will be seven years old. I have not posted every day since that first one in 2002, but I’ve been reasonably consistent. This is post number 4,000. A nice, round number of absolutely zero significance. But we bloggers must make note of such things.
If I had to guess, I’d say fewer than 10 percent of those 4,000 posts were in any way original. The rest were comments on, and links to, other posts, stories and articles.
The tools have gotten better since I began. There was no YouTube or flickr when I started. Social networking was still more of a concept than a web reality. And you pretty much had to be in front of a computer since phones weren’t smart enough or fast enough for surfing and blogging.
Can’t wait to see where we are at post number 5,000… or 10,000.
The Tribal Fez
Seth Godin defines a "tribe" as: "a group of people connected to one another, connected to a leader, and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate."
One my favorite tribes is The Order of the Fez. A short bus full men who like to wear fezzes. We communicate via blog and email. The notion of a "leader" is somewhat antithetical to fezorocity (our defining Force), but since I maintain the blog I perform that role as needed. More of a recording secretary.
This weekend two of our members sent a music video that nicely captures what the OOTF is about.
Demolition of state lab in Jefferson City
Demolition of the State Lab in Jefferson City. I should point out I was there during the noon hour a couple of Saturday’s ago. The guy resting his eyes had probably worked all morning and was catching a few winks before going back to work.