Radio needs to escape radio

“Society needs the comfort of our favorite songs. We need the real-time connection to our community (however we define “community”). We need to know what to wear today and whether or not school is canceled.  We need to stay up to date or to revel in our past.  We need to be outraged and informed and soothed and amused.  We need to be told what to do in a crisis.  We need to know what’s on sale and where.  And we need these things wherever we are – at home, at work, in the car, and on our hip. As an industry, radio needs to recognize that its social currency is in what it provides, not in the manner it provides it.”

— Mark Ramsey

Oh my. It appears we need ANOTHER ending

Young woman (college age) scours flea markets looking for digital cameras and the occasional memory card. She uses the more interesting photos in her art projects. She finds a little point and shoot and buys it, even though she can’t seem to call up any photos.

Later that afternoon she gets the camera to turn on and finds just two photos. One is an amazingly realistic image of the World Trade Center Towers in mid-collapse. The date and time (the following morning) appear in the lower right-hand corner.

Gruesome, but damned good Photo Shop work. She emails it to an art school friend who is equally impressed. Can’t see how it’s done and he can ALWAYS see how it’s done. Really bugs him.

The next morning the world changes forever. She goes back to her apartment and calls up the image on her laptop. The same image she see from her apartment window. Whoa.

The phone rings and it’s her friend from art school.

“What the fuck!? Where did you get that picture? Where did you get a fucking picture of something before it happened.

[later at friends apartment]

Young Woman wants to take the photo to the police. Hold on, says Friend. How can you explain having that photo. No way, have to think this through. Was that the only photo on the camera, asks Friend?

Young Woman pulls up the other image. It’s a store front with a selection of cameras displayed. One is circled in red. But nothing to indicate where the shop might be.

[We’ll fast-forward a bit and assume they see a street sign or address in the reflection or something like that]

They buy the camera and jump back in the car to take a look. Again, two photos. One a disaster (make it as big and as bad as you like) with date and time stamp for a week from that day.

They have to figure out where the disaster is going to take place and how to stop it. I’ll bet real screenwriters have a name for this kind keep-the-plot-moving writing. This sequence repeats a few times with the girls preventing some and not others.

The final camera only has one photo. Of the Friend shooting Young Woman in the head with a large handgun.

Regular readers know that this is where I stall out. No ending. No way to wrap things up. That, class is your assignment. To the comments!

PS: This is only a little like a story idea I posted a couple of years ago.

Basement green screen set

Basement green screen set

This is my low-rent, quick-and-dirty green screen set in a corner of our basement. Annotated flicker image is here. Lighting and video pros can probably offer a dozen ways to improve on this but –like so much in life– I stop as soon as I hit good enough. I probably have no more than $50 bucks in this set-up. Next project is a graffiti mural on one wall.

New Jersey Steve Mays

I received a cryptic overnight email that simply asked, "How much for it?" It was signed 'Steve Mays.' At first I thought it was one of the frequent reminders I email myself. But then I noticed the email was different.

Oh. It must be Steve Mays (West), the Seattle attorney who owns the domain SteveMays.com. He's decided to sell the domain? That seemed unlikely, so I pinged back:

"Nope…. Steve Mays from New Jersey. I did a whois on smays.com and found this e-mail address. Let me know of a price that would interest you. I should say now I'm not willing to pay more then 50 bucks for it. I don't think you'll let it go for that much, but let me know."

I hope to learn more about New Jersey Steve Mays. Why, for example, does he (sort of) want to purchase smays.com. Does he blog or have an online business.
If he's poked around here he knows I've been at this address since February, 2002. Why would I move for $50?

I might not hear back from NJSM. I responded –nicely, I hope– that I wouldn't sell smays.com for $100K. Not sure I can explain why. This little blog doesn't make me a dime. And I could pack up and move to www.DigitalLoveMachine.com (which appears to be available) and some of you would find me again. But it wouldn't be the same.

If New Jersey Steve is reading this, I hope he gets back to me because I'd like to learn more about him and his online plans. Maybe an interview?

PS for Steve Mays West: I notice your site appers to be down. Hope all is well.

Laptop Etiquette

Dear Ms Manners:

I was chillin’ at the local oxygen bar today when I needed to show my girlfriend something on my MySpace page. One of the regulars had gone to make wee wee so we just scooted over and used his laptop. When he came back he got all pissy about it and took the laptop away from us. I think this was the rudest behavior EVER! You got my back on this one, girl?

Bruised Feelings

Sorry, BF, but it’s the yellow flag for you and your BFF. You don’t go into someone’s home just because the door is unlocked. Even if you know them. You don’t use their car to run down to the Vietnamese Nail Salon, just because the keys are in it. And you don’t use someone’s computer, without asking their permission.

Would you have been upset if you discovered this gentleman going through your lingerie drawer? I mean, you are friends, right?

Ms. Manners

Mayor’s blog

Let’s say you’re the mayor of a medium sized town in the midwest and you’re excited about work getting started on a new federal courthouse project in your city. You send a little press release to the local radio and TV stations and the daily newspaper, hoping they might shoot some video or stills of the big cranes or have you on the morning show to talk about what this means for the community.

You might get a mention but not much more. Let’s face it, your new courthouse has limited interest. So you take your Flip video camera out to the site and put a couple of minutes on your blog. And you do this for anything you think the people in your town might care about. How long before your blog becomes a regular stop for those interested in local news? Cost? Virtually zero.

I helped my friend John get started blogging but he’s figuring out the video and YouTube thing. And in all fairness, the local media might have done stories on this. But I can understand if they didn’t. I made similar decisions back in the day. After all, there was only 24 hours of airtime. You had to go with what appealed to the largest number of people. Now you can appeal to literally everybody.

You could have a local government page; a local sports page; a local church news page; a local education page… you get the idea. Provide the hosting; tools and training and use your medium to promote them all.

This is happening all over the country and it will continue. Because people like John have news they want to share and there’s just no more friction.

Does size (of your audience) matter or not?

“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?