A new website for under $60.00

On Thursday of this past week one of our company websites “broke.” That’s my non-geek analysis. It wasn’t the first time and we knew it wouldn’t be the last, so –with the support and encouragement of our IT department– we decided to just flush it and start over.

At noon on Friday I installed a new WordPress theme ($59.95 from StudioPress) and started copying and pasting content. By four o’clock, I was pretty much done. Here’s a screen shot of the work-in-progress:

Learfield Communications is comprised of two operating divisions: Sports and News. We have a corporate website; a website for the sports division; one for the news division; and one for each of the networks that make up the news division.

The news division site was a challenge because we really didn’t have any dynamic content for the site and I hated putting up a “brochure” that never changed.

The WordPress site we tossed together in a few hours on Friday afternoon won’t win any awards but it will allow us to do things we couldn’t before. Like video. It’s becoming much easier to shoot, edit and host (yea YouTube and Vimeo!) video, so it makes sense to include it. WordPress has endless plug-ins for this task.

And WordPress is just a very good content management system, at least for our needs. I’ll be able to show folks in our marketing department how to create and update pages which makes it possible to keep the site fresh and current.

WordPress is very social-network friendly. Flickr, YouTube, Twitter… wherever you have content, you can quickly incorporate it.

The effectiveness of this –or any– website will be measured by the quantity and quality of the content and ease of interaction with the people who visit it. WordPress delivers.

It would have been easy to spend a couple of months a  few thousand dollars getting a simple site like this developed. I can now take that money and time and go improve some more of our sites. [END OF COMMERCIAL]

My first iPhone video

Forget for a moment that I have the iPhone in portrait orientation, and check out the quality of this brief walk through the newsroom. I’ve uploaded videos to YouTube from all kinds of cameras: Sony Camcorder; Flips; my beloved Casios; the MacBook iSight.

But I don’t think I’ve ever ended up with a clip that looked and sounded this good. I know, could be some Cupertino Mind Trick but I think I’m correct on this point. And the iPhone has YouTube option built right in.

iPhone jumps the shark

waslshiphone200Missourinet reporter Steve Walsh showed up for work on Thursday with a brand new iPhone. Like most of the folks in the newsroom, Steve is a long-time radio guy who remembers what a splicing block is used for.

All of our reporters know how to post stories to the web and about half of them are getting their Twitter on. But it was nice to see Steve invest his own hard-earned journo bucks in the latest tech. (I’ve encouraged him to take advantage of the 30 day grace period and upgrade to the new iPhone)

I can’t wait to see how Steve uses the iPhone to cover and report the news. To help him along, I thought I’d make a list of some apps that might be useful. I have these on my phone but the list is far from comprehensive and I welcome your suggestions in the comments.

  • Google News Reader
  • Tweetie – my Twitter client-of-choice
  • TweetMic – For recording audio and linking to Twitter
  • Camera – Comes with phone. Stills and video
  • Photogene – Great for cropping and tweaking still images

Steve does most of the heavy lifting for the Missourinet blog which can be found at Missourinet.com.

Desk Calendar (June 1984)

I’m pretty sure June 4, 1984, was my first official day at Learfield Communications. And since 25 years feels like something of a milestone, I’ve been trying to come up with something to post here to mark the date.

June, 1984

The calendar [larger image] above was on my desk that first month and means absolutely nothing to anyone that wasn’t around back then. And not much to the handful that was (Clyde, Roger, Bob), so I’ve annotated a few entries to jog their memories.

With good jobs hard to keep and harder to find these days, let the record show I am one lucky web boy. Can’t wait to see what the next 25 brings.

No more creating mass through scarcity

So you’ve got a TV station or radio station or newspaper with all this good “content.” The cost of producing it is already sunk so you put it on your website and sell some banner ads. Ch-ching. But it just isn’t working for a lot of “legacy media” and Terry Heaton explains why:

“The assumptions of any content play are that its value is so great that expensive, adjacent advertising will support it and that the mass attractive to advertisers can be created through scarcity. Neither of these assumptions is viable online, and the real problem is that both must be present for significant revenue to be realized.”

So what do we do?

“We should nurture our legacy products as best we can, but we simply must separate our ability to make money from our dependence on the content we create. The key to that is in defining, understanding and developing the Local Web.”

I added the bold in hopes that would help me understand what he’s saying. I think he’s referring to the content we are already creating. We have a story in the paper, we put it on the web. We have a good radio morning show, we stream it. And so on.

We can’t just “re-purpose” our existing content and expect to attract an audience that will be attractive to an advertiser. I think he’s right.

“creativity thrives on constraints”

The always insightful Amy Gahran poses a little thought experiment that I believe I’ve posted on a few times:

“What if social media (Twitter, Facebook, Delicious, Google Earth, etc.) were the only tool you could use to deliver the benefits of journalism to your community? You could still gather information however you choose (through in-person interviews, phone, Web, archive research, etc. — even social media), but you could only deliver your work via social media. How would you do it?”

I suspect this experiment is already out of the lab and we’ll see more and more examples. And I especially like the notion that “creativity thrives on constraints.” 140 characters. 30 sec of video. Boiling a story down to its essence.

My kind of war

I’ve read a lot news stories, blog posts and tweets this weekend, reminding everyone to remember the men and women who served and died in defense of our country. How best to do that? Little American flags? Those magnetic yellow “Support Our Troops” ribbons?

John MaysMy dad was in the Navy (a radio operator) and saw action in the pacific during WWII. He survived but never talked about it. To me or anyone else as far as I know. I do recall my mom telling me how relieved everyone was when it “started looking like we would win” the war. That was the first time I really understood it was possible for our country to lose a war. The movies always included some drama on that score but you knew the good guys would prevail. Not so for those who fought the thing.

Perhaps the best time to remember our men and women in uniform is before we send them off to fight and die. And if the cause isn’t just and right –whatever that means anymore– we don’t send them.

I grew up during the Cold War and I kind of miss it. If you think about it, a thermonuclear war is the only war where the politicians –who decide to go to war– might die in the first ten minutes. That is my kind of war.

“Done what he had to do”

There’s a lot of interest in the scheduled execution of Dennis Skillicorn, scheduled for one minute past midnight. I assume that’s because it’s been a few years since Missouri’s last execution.

In March of 2000, I witnessed the execution of James Hampton. Here’s an excerpt from the case facts on MissouriDeathRow.com (a site I maintain for our company):

“At some point during their drive Hampton learned from his police scanner that the authorities were searching for Ms. Keaton. According to his trial testimony, Hampton decided to kill Ms. Keaton after learning that the police were looking for him. Hampton drove Ms. Keaton to the farm of the real estate agent from whom he had learned about Ms. Keaton. Hampton blindfolded Ms. Keaton and took her into a wooded area about one-half mile from the real estate agent’s farm. He then killed Ms. Keaton by repeatedly striking her in the head with a hammer. He then buried her and burned all of her belongings.”

Note the similarity (to me) of the final minutes of Skillicorn’s victim:

“They (Dennis Skillicorn and Allen Nicklasson) directed Drummond to exit I-70 at the Highway T exit. They proceeded four miles on to County Road 202 to a secluded area where they ordered Drummond to stop his vehicle. As Nicklasson prepared to take Drummond through a field toward a wooded area, Skillicorn demanded Drummond’s wallet. Knowing Nicklasson had no rope or other means by which to restrain Drummond and that Nicklasson carried a loaded .22 caliber pistol, Skillicorn watched as Nicklasson lead Drummond toward a wooded area. There, Nicklasson shot Drummond twice in the head. Skillicorn acknowledged hearing two shots from the woods and that Nicklasson returned having “already done what he had to do.” Drummond’s remains were found eight days later.”

The controversy surrounding Missouri’s execution protocol notwithstanding, I’ll always remember Hampton’s final moments as seeming much less terrifying than that blindfolded walk into the woods.

“Eternity is a very long time, especially towards the end.”

One of our networks received an email from a listener/reader this week, objecting to our use of the adjective "elderly" to describe a 56 year old woman who was killed in a tornado. I'm sure I once considered 56 "elderly" (ancient?) but no longer.

The next day I received a phone call from an old friend of my father, Luther Pillow. He's 86 and still works ("when I want to"). Sounded very healthy and sharp. Assured me he'd get back online and check out my KBOA website.

In a little more than two weeks, I will have been working for our company for 25 years. Have you figured out the math yet?

Mr. Pillow is 25 years older than I. Which means –health and circumstances permitting– I might be nearing the halfway point in my current employment.

Think of it. 50 years with one company. And what changes will I see in the next quarter century?

No, I don't think 56 is elderly.

Headline is a quote by Stephen Hawking