Category Archives: Learfield

Jon Stewart wails on former Learfielder

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“First, host Jon Stewart mocked WTWO-TV (Terre Haute) GM Duane Lammers for his reaction to Stewart’s earlier mocking of a WTWO promo for its weather team. Stewart had made fun Monday of the ad, which bragged that WTWO’s weather team had 45 years of combined weathercasting experience vs. 30 years for competitor WTHI. Stewart marveled at a weather “attack ad.” Lammers, who came up with the spot, apparently responded in a local paper to the mocking, saying people in the industry love the ad, though he said that Thursday’s airing will be its last because it has run its course.

Wednesday, Stewart reiterated his earlier comment that the ad was “fucking retarded,” and then called Lammers the cable equivalent of a wussy for not airing NBC’s Book of Daniel in January.” — Broadcasting & Cable

I only mention because Duane worked at Learfield (the company I work for) many years ago. Just down the hall.

Found in Bob Priddy’s desk

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  • Christopher Garbacz (Professor of Economics @ Mizzou) business card
  • 15 yards of Butler dental floss
  • Iodized salt packet
  • Free medium drink coupon from Hardees (Expiration date Sept. 1996)
  • Cut-up American Express card
  • 3-cent postage stamp
  • Children’s Miracle Network pledge card (dated June 1989)
  • Unused “I voted” sticker
  • Illinois & Baltic Ave stickers from McDonald’s Monopoly game

A) Worst-case survival game pieces; B) Things McGyver needs to make a bomb; C) Things found in Bob Priddy’s desk after he cleaned it out.

This is an inside joke that means zip unless you know Bob Priddy and have seen his desk. Thanks to Andy Rawlings.

Bob Priddy replies:

Any good archaeologist is able to take disparate remains of a culture and weave them into a coherent description of the people who once inhabited an area. The archaeologist is able to determine the approximate age of the inhabitant, the diet, the religious beliefs, and the society of his time. You did not include paper clips, which also were found in abundance and which are a valuable clue. The number of artifacts is also important, but since the site as been disturbed and the paper clips have been removed, an important piece of information will forever be open to speculation. I shall give you a few clews, however, about the person who lived there.

He was a carnivore who did not like bland diets but who took excellent care of his incisors so he could properly tear at the meat that was part of his diet. The latest artifact located is dated September, 1996, indicating that he moved from the area or perhaps died shortly after that (did you check for burial sites?). He loved children, worshipped the God John Maynard Keynes, and felt plastic was Satan’s tool for a corrupt society. Now, you may build the story from there, based on the evidence you have found.

Lauren the Intern

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I’m pleased to report I’ll have help lifting those digital bales and toting that virtual barge this summer. Say hello to Lauren. She’s completing her junior year at the University of Missouri where she is pursuing a double major in Journalism and Graphic Design (and she’s on the Dean’s List). It would be inaccurate to say I haven’t had help feeding and caring for the 20+ websites for which I’m responsible. Andy and Phil are The Wizard and Glenda the Good Witch of the North (we’re not sure which is which) to my Dorothy. And our reporters generate the good content. But for 10 years I’ve been scurrying around, trying to keep up with the day-to-day stuff and Laruen is arriving just in the nick of time.

Learfield Blog

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Last month we set up a blog for company news (new hires, expansion, etc.). An experiment as much as anything. And our CEO said he might post from time to time. His latest deals with doing the right thing. At one level it’s shop talk but he’s basically saying that in the early days of our company we did something that wasn’t in the best interest of our customers (affiliates and advertisers). He uses the example to illustrate a core value of our company. Do the right thing, even if it costs you some money.

In previous posts, I’ve expressed some doubts about whether corporations can blog. It’s just hard to find someone with the courage to speak with the honesty and openess that characterizes blogs. Okay, it’s a little easier to say what you think if you own the company. But I believe this post says a lot about our company and the people leading it.

You could take all of our brochures and news releases and stack them to the ceiling…and they don’t say as much about who we are and what we believe as Clyde’s simple blog post. Our employees can read that. Our business partners can read it. Our customers can read it. The world can read it. And they will “hear” the honesty and sincerety in Clyde’s words. This is corporate blogging at its best.

Shop Talk: International Sports Properties

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The company I work for (22 years in June) competes with –and partners with– a company called International Sports Properties (aka ISP). ISP has the rights to UCLA who plays in the second game of the Final Four semi-finals tonight. Which brings me to a story I found on the Winston-Salem Journal website. A well-done profile on ISP and the “elite-college multimedia-rights niche.” (Alternate link) I learned some things about collegiate sports marketing which is now, far and away, the largest part of our business. For example, corporate spending on college-athletics programs is expected to reach $458 million this year, up from $415 in 2005.

When I joined Learfield in 1984 we had the rights the Missouri and had just acquired the rights to Iowa State and…Kansas? Anyway, sports was a small piece of what we do. No longer.

Posted by Clyde

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It’s a little too early to say that our company is blogging (corporately). But there’s a teensy, weensy spark that could become a flame. Clyde Lear –our CEO/President/Founder and All Around Good Guy– has dipped his toe in the blog pond. Several us always thought he’d be a natural and today’s post would seem to confirm that. For reasons known only to him, he asked a few employees at random what they were reading and posted the results. Why do I think this is worth a mention?

No news release. Nothing about our company’s growth. Just a little nugget about the people that make up our company. He didn’t ask the senior management staff what they were reading. He walked down the hall and asked the folks in the cubes. Clyde was once a journalist and has always been a good writer. I hope he becomes a regular blogger. He’ll have interesting and important things to say.

RSS for network websites

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For sometime now, I’ve been embarrassed that our news network websites were not RSS enabled. Very lame. Big Andy worked a little magic so we could add this essential feature. If you’re interested in news about Missouri, Iowa or Wisconsin…you can now subscribe to our news and/or sports feeds. A necessary step to get some podcasts going, too.

I spent a good chunk of the past week trying to convince some of the Grownups at our company that a well executed blog might be a better way to communicate with employees than an eight-page memo that comes out three times a year (as an email attachment). Take some rusy pliars…get a good grip on one of my molars…twist slowly back and forth until the tooth comes free. But god bless ’em, they paid me for every minute I worked. Whoo wah!

Nice lunch with Chuck who is doing nothing less than redefining the agriculture marketing space. His company is two years old and is doing everything right (IMHO). Chuck’s a Viet Cong sapper running quietly through the jungle in a pair of rubber shower thongs…while big media and marketing companies are sipping mai tai’s in a Saigon bar.

New look for Learfield.com

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Andy and I have been working…or not working…or thinking about working on a new look for the Learfield corporate website for most of a year. And tonight we “relaunched.” Tomorrow a few hundred people will start calling and emailing to tell me they can’t find something on the company intranet or that they think the new look sucks. Or both. But that’s all part of the drill. The site is three years old and way past dew for a make-over. The new design has lots of white space and has a nice, open feel about it.

Learfield.comI’m reminded of the early days (1996?) when we put up the first FrontPage monstrosities. Nobody gave a second thought to websites back then so it didn’t matter if they looked like shit. Or maybe we just hadn’t seen enough good sites to recognize bad ones. No more. Increasingly, the worlds first impression of your company is the website and it better look good, have some useful content and be well organized. It is a never ending struggle. But it’s time for a cold Bud.

Website relaunch death march

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We’re just days away from “relaunching” our corporate website. I added the quotation marks because what we’re really doing here is applying a new template to a few thousand existing pages. Our current look is more than three years old and it’s time for a fresh face. And the nature of our company has changed a lot in those three years. I think the new look reflects that nicely. Andy Waschick and his development team at Gestalt have done a fine job of giving us just what we asked for on this project. My role has been that of the stock dog that runs around yapping and nipping at the cows legs, hearding them in the right direction. In order to do my job, I have to be a little annoying. But I’m pleased with the result and will post here when the new look is up.