Category Archives: Learfield

Radio Iowa Week in Review

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RIWIRRadio Iowa reporter Stella Shaffer produces “Radio Iowa: Week In Review” and it’s a nice toe-in-the-podcast-water for the network. She pulls together the top stories of the previous week:

“The old governor’s got a gig teaching law at Drake, the new governor wants a dollar-a-pack increase in the cigarette tax, and an economist tells us what that might cost. The new improved state minimum wage may also have unanticipated consequences, according to HeadStart heads. Bitter cold played a part in the apprehension of an auto-theft suspect, OSHA offered a helping hand to migrant workers while one mayor wants a fulltime cop to bust them, and we mourn two more Iowa soldiers lost.”

Another of our networks began repurposing feature programs as podcasts last year. But RIWIR is our first true podcast (by my definition).

We have some really good reporters working in our newsrooms. Historically, if they came up with a good idea for a new program, it could only fly if we could convince enough affiliate stations to “clear” it.

In the world of podcasts, they are only limited by their imaginations and the hours in the day. I’m hoping to hear some good stuff in the coming year.

Relaunching news websites

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Learfield NetworksOne of the first Learfield networks to have a website was Radio Iowa, our state news network in Iowa. That must have been around 1996 and it was created (using Frontpage) by Dan Arnall and Allen Hammock, a couple college guys we hired to help us figure out “this Internet thing.”

Dan and Allen went on to pursue new adventures a long time ago. And we’ve added lots of websites –for our company and for clients– since those early days.

This week we relaunched RadioIowa.com. We relaunched WRN.com a about a month back and we’ll be putting up the new Missourinet.com in a couple of weeks.

Our news networks are pretty narrow in focus. We cover the legislature, state government and –with the help of our affiliates– news from throughout our respective states.

Our websites reflect that focus. State news and sports, with an emphasis on the sounds of the news. We are, first and foremost, radio networks. Our websites are designed to complement them. They are not high-traffic, destination sites. Time will tell if this strategy is the correct one. The next couple of years should be interesting.

Our new sites are very blog-like. At WRN.com, we blog the sports and our news director maintains a blog. At Radio Iowa, News Director O. Kay Henderson is generating a real following for her political blog.

Time will tell if I have taken us in the right direction with these sites. If you like what you see, email me and I’ll put you in touch with Andy Waschick, the man behind all of Learfield’s websites. If you don’t… please don’t tell me.

Very fast thumb typing

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Because I don’t own a Blackberry or “smart phone,” I have not done any “texting” and have no thumb typing skills (I’m not even sure it’s called that). But many people are very adept at this, including Learfield’s own Tyne Morgan. Tyne is majoring in ag journalism at the University of Missouri and working part-time for one of our networks.

This little clip does not do justice to her amazing skill. She was keying –with one thumb– as fast as many people type with all ten fingers. And she doesn’t have to look at the keys. This might be more useful than the ability to make yourself invisible.

Thirty years of election coverage

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The first election covered by The Missourinet (a network owned by the company I work for) was in 1976. News Director Bob Priddy orchestrated that first election night and every one since. Prior to The Missourinet, radio stations throughout the state focused on local races and relied on the wire services for news and numbers from throughout the state.

The Missourinet brought the sounds of election night from the state capitol and campaign headquarters throughout Missouri to the hometown audiences of our affiliates.

The technology has changed… and is changing… but insight and understanding Missourinet reporters bring to their election night coverage remains the focus of their reporting. Bob reflects on the past 30 years in this 10 minute video.

Leveraging your customers (fans)

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One of the ideas Seth Godin talks about (on his blog, in his speeches and in his new book) is turning your best customers into marketers. Make it easy for them to tell your story. One of the examples: The Beastie Boys gave digital cameras to fifty of their fans and invited them to film one of their concerts. They edited the best of these into a film.

I’m only remotely aware of who the Beastie Boys are but I love the idea. I’d love to try this with one of our sports properties. Some big rivalry might be fun (Missouri vs. Kansas?). The idea isn’t to get great play-by-play shots, but tail-gate fun, etc. I don’t know what you’d get but you announce that the resulting video will be on the Mizzou website (brought to you by Sponsor To Be Named?).

A lot of work? Sure. Big money maker? Maybe not. Lot of fun? Maybe.

Web Content Strategist

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For the past 6 or 7 years, I have been working with our company’s websites. Sometimes that means designing from scratch. Sometimes we outsource the design and/or development and I manage the project. I support usesrs –internal and clients– on various content managment tools. And a bunch of other stuff. And from the beginning, I’ve struggled with a title for this position.

Some of our folks introduce me as “web guru.” Hate that. Implies a level of mystical knowledge I will never posses. Same for “webmaster.” I’m not even the master of my domain.

I’ve used Online Editor and that’s not bad. Funky Web Monkey and Pile-Drivin’ Digital Daddy are fun but I’m really not funky nor a driver of pile. I fall back on “Web Guy” (Web Boy wasn’t working) from time to time.

Today, I spotted this title: Web Content Strategist. “Strategist” seems a bit grand but I do think a lot about what we’re doing and where we’re going with our growing number of websites. So, maybe.

Show business is my life

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Radio Iowa News Queen O. Kay Henderson emailed this affiliate update:

“As you know, KICD news director Brent Palm left to take a job at Minnesota News Network. His replacement is Tim Torkildson. Mr. T worked in radio 12 to 15 years ago. He left radio to become a clown and ringmaster for a traveling circus. He’s now left that career, settled in Spencer and is starting his third week on the job.”

Welcome back, Tim. I’d surely love to interview you for smays.com.

Clyde’s Tips for Success

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“Throw yourself into your job. Learn it very well. Show your superiors you’re grateful to have work — many don’t. Be inquisitive about Learfield, about what all is going on around you. Ask about things you don’t understand; push for answers. Feel free to offer suggestions. Don’t feel hurt if your great ideas are scuttled; push for reasons why. Go to lunch, or otherwise find outside social opportunities to be with associates — all of whom probably outrank you. Arrive early and stay late. Walk briskly with your head erect. Dress better than average. Remain quiet –not outspoken– in departmental meetings. Become involved in a community of friends outside of work. Be respectful, but not intimidated, by management; feel free to email or stop by our offices anytime. Expect to advance and be bold in seeking new opportunities. And, read my blog everyday!”

Tipping point for blogging at Learfield

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The head of our company made a pretty big announcement this morning, about some high-level promotions. But the exciting thing for me is how the announcement was made. Our CEO posted it to the corporate blog. And I think he did it from Ireland or Paris or somewhere. Now, I’m sure someone sent around the requisite Word document but the blog was the medium of choice for getting the word out to our employees (and the world). The Big Guy could have called a big company-wide meeting or circulated some kind of “eyes only” memo but he didn’t. Someone probably did a news release but even that was something of an afterthought. Clyde’s post is better. It’s a real, live person…speaking in a human voice…telling one and all what’s going on at our company. How hard is that? Damned hard.

“older gentleman”

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Say howdy to the newest Learfield blogger (the Ramblings of Rick), Rick Kennedy. I normally give newbies a few days to get their feet under them, as it were. But I have a feeling Rick will stick. His first post is a gracious nod to a few of the the other Learfield bloggers, including smays:

Perhaps the most diligent blogger I’ve ever known is Steve Mays. He’s not an “old guy”, but is an older gentleman. He’s of an age from which one wouldn’t expect much computer savvy, let alone tight, quality blogging. He blogs every day, lets loose his conviction, political views and general moral fibre (or lack thereof) and packages it all in very entertaining and informative prose.

Older gentleman? Let’s face it…from 58 you can throw your walker and hit 60. But it’s tough to see in print, even in the middle of some very kind words. Colonel Sanders is an “older gentleman.” Mark Twain is an “older gentleman.” (Okay, they’re dead, but you get my drift) I want to be your Funky Web Monkey. Or, your Pile Drivin’ Digital Daddy. Almost anything but an “older gentleman.” (Sigh)

But let’s not make this about me. Let’s keep an eye on The Ramblings of Rick and encourage our new Brother in Blogging.

Update: I couldn’t sleep, worrying about “Ramblings of Rick” as a blog title. I humbly offer the following as alternatives:

 

Ricky, Ricky bo Bicky Bonana fanna fo Ficky Fee fy mo Mickey, Ricky! Dot Com
Brother Rick’s Traveling Blogathon
Rick Shaw, Kung Fu Blogger
Rick’s Place
Rickaford Nation