Category Archives: Learfield

Multimedia getting big in collegiate sports marketing

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The company I work for has the marketing rights for the Oklahoma Sooners.  Last week the university announced a new new 10-year, $75 million extension of our deal. Here’s the part that caught my attention:

"Sooner Sports Properties (Learfield) will create a broadband channel to run content about Sooners athletics in addition to certain radio and television rights for events not covered under contracts through the Big 12 Conference. It also holds provisions for emerging technology."

If I read the release correctly, multimedia content generated $2.65 million last year. Sounds like a whole new ball game doesn’t it?

History of Learfield: J-School Genesis

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Clyde Lear’s latest blog installment of the history of our company is the best yet.

“For two years I worked on my Masters in Journalism. I wrote my thesis on starting a state-wide radio network. Missouri –like a lot of states– had dismal radio coverage from the state capital. Every radio newsroom, big city and small town, depended instead on the two major wire services, the AP and UPI.  There wasn’t access to the voices of the news makers. There was a need for a state-wide news service for radio stations.”

The post includes some video of reports he did as part of final exam. These are priceless and make the post. You can’t miss the embedded clip but be sure to hit the text link to a series of his stand-ups. I’ve included my favorite here to give you a taste.

These started out on 16 mm film and Clyde eventually sent them off to be converted to VHS. And now they’re digital and on YouTube for the all the world to see.

Learfield is a pretty big company today and it’s fun to see the germ of the idea that started it all.

Help Wanted. Tedious work, low wages

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Help WantedI’m looking for a young man or woman to help me do some web stuff at work. This would be a paid internship or part-time gig to start, but could turn into something more. I’m posting here because I do almost everything here first. And nobody knows me better than you who haunt the digital hallways of smays.com.

As the image suggests, this person will be chained to an oar, deep in the bowels of our digital galley ship. I’m searching for someone to help me keep up with a whole bunch of websites (Learfield sites and client sites). Things like checking and updating links, processing images for use online (a little Photoshop savvy would be very helpful), and the like. Too numerous to list here.

If you know a little about blogging and flickr and YouTube and such… go to the head of the line. If your first questions are about hours and pay… never mind. You’d hate this job. The person I’m looking for spends more time online than off. They sometimes check their email before they brush their teeth in the morning. They watch TV while holding an open laptop.

This ain’t a resume kind of position. I’d much rather get a link to a blog or a “why-I’m-the-right-person-for- this-job” video on YouTube. Otherwise, tell me in an email (no attachments) why you would be good at this. 500 words or less. If the email isn’t good, you’ll never get an interview.

If you know someone like this, send them a link to this post.

A special shout out to Corey and Lauren K: You guys were great at this and I’d love to have you back. Or if you know someone half a good, send them my way.

Game Day 09.01.07

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One floor below my office is the Learfield Sports Operations Center. On Saturday, the place was hopping for the opening weekend of the college football season. Our guys produce 19 college sports broadcasts here (and some more off-site).

The play-by-play audio comes back to Jeff City where our producers and board operators mush it all together and send it back out –via satellite– to about 800 radio stations from coast to coast. Think shuttle launch but more people will be pissed if something goes wrong.

They start back in May and then work their asses off for the next four months. I won’t even try to mention everyone by name. And this short (6 min) video doesn’t begin to capture the energy (and sometimes tension) of “game day.” But Broadcast Operations Manager Tom Boman does a nice job of summarizing some of what it takes to get all these games out to stations.

Once again, shot with the Casio EX-S770 and edited in iMovie.

Blogging the History of Learfield

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Clyde Lear is blogging the history of our company, which he founded 35 years ago. This is a great use of the blog format and the idea was his alone. I’m helping get some of the audio added to his posts but this is his baby. And –as Clyde observed– if he doesn’t do it, it won’t get done.

His latest post includes a 10 minute air check –from one of our first radio station affiliates– of one of our first programs on Day One. Good stuff. Let’s give him lots of encouragement.

Come quick, ma. Kay’s on TV. Again.

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ABC News Green RoomRadio Iowa News Director O. Kay Henderson (friend and co-worker) took part in the autopsy following Sunday morning’s debate by GOP candidates in Des Moines. The debate was hosted by ABC News’ This Week. Following the live broadcast, Kay and three other reporters (I think they were all reporters) appeared in The Green Room segment [video].

Update: Others featured in the video are Rick Klein, ABC News senior political reporter; David Chalian, ABC News political director; Holly Bailey, Newsweek; Rick Pearson, Chicago Tribune.

20th anniversary of Radio Iowa

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Radio Iowa is one of several state radio news networks owned by the company I work for. The first newscast went up “on the bird” on July 1, 1987. So the network is twenty years + 3 weeks old. I dug out the “start-up” file and took a little stroll down memory lane.

In the newsroom that first day: News Director Dennis Sutterer, O. Kay Henderson and Todd Kimm (Kay and Todd are still there, grinding out the news and sports). We leased two tiny rooms from an advertising agency in Des Moines. One for a studio…one for a very snug newsroom.

L-R: Todd, Dennis, Kay

Planning for the network started in October of 1986. In February of 1987, we mailed our first packet of info to radio stations throughout the state:

“Radio Iowa will be Iowa’s first full-service, satellite delivered state news network. Headquartered in Des Moines, Radio Iowa’s three person news staff will cover the legislature and state government.

The enclosed packet includes brief descriptions of Radio Iowa programming; a schedule of feed times; affiliattion contract and clearance declaration; and a demo cassette.”

There was more, but you get the idea.

In March of ’87, Roger Gardner and I started in-station pitches. A few of the stops on that first swing: Bill Wells, KSO, Des Moines; Mark Mennick, WOC, Davenport; Kevin Kelly, WDBQ, Dubuque; Betty Baudler and Rich Fellingham, KASI, Ames; Larry Edwards, WMT, Cedar Rapids; Glenn Olsen, KQWC, Webster City; Mary Quass, KHAK, Cedar Rapids; John Carl, KCOB, Newton; Don Tool, KRNT, Des Moines.

I think we went on the air with 32 affiliates airing our reports.

State Fair video contest

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David Brazeal (the Man Behind the Curtain at Learfield InterAction) points us to this entry in the Missouri State Fair Video Contest.

“Show us in 60 seconds or less how you are preparing for the State Fair by entering the “Preparing for the Big Show” video contest. Create your work-of-art, then post the video to YouTube with the tag “mostatefair”. The grand prize winner will have his or her video premiered before the Jason Aldean concert opening night of the Fair.”

When pros see stuff like this or the summer intern video I posted earlier… I’m sure all they see poorly shot/edited amateur video. When I see these, I think, “Damn, that’s clever!” Or funny. Or interesting. And I’m reminded that almost anyone can now play in this sandbox. I love that.

Summer Interns

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Our summer interns are packing up and heading back to school. One of their final tasks was to prepare a presentation on what they learned working for Learfield. The interns working in our Dallas office created a Powerpoint presentation which was, I’m sure, very… nice.

The Jeff City crew asked my advice and I told them Powerpoint is for losers. I suggested they produce a video and loned them my camcorder. I forgot to give them a mic so the sound is not all that it might be but their creativity and humor comes through loud and clear. Ladies and gentlemen… Coleman, Corey and Tyler.

Cassette tapes and overnight DVD’s

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The news division of our company is in the process of launching a new radio network called Living the Country Life. It’s part of a joint venture with Meredith Publishing, which created the magazine and TV show (of the same name).

We’re producing a series of daily radio features and our affiliate relations guys will attempt to get the new programs on as many stations as possible. Toward that end, we’ve produced demos, so radio stations can hear what the programs sound like. I’m getting to the point, hang on.

One of the producers popped in this morning and asked how quickly I could create a web page where they could post the demos (MP3 files) for stations to download/listen?

A few years ago, I would have parked the files on an FTP server or cobbled together something in FrontPage. A few more years ago, and we would have been mailing out CD’s (or cassette tapes!).

This morning it took about 15 minutes to pull together a nice little blog on Typepad. Our affiliate relations folks can now just email  a link to a prospective affiliate. Such a site could easily become a cornerstone of our affiliate clearance effort. Fast, inexpensive, and no programming skills necessary.

I found a similar application for one our clients.

Children’s Trust Fund of Missouri has a 10 minute video on Shaken Baby Syndrome. You can order the DVD (for free, I believe) from their website, but what can you do with it then? Show it to your club or organization, I suppose. But why not make it easy for anyone with a web browser to watch the video.

So I put it up on Google Video and embedded the Flash player on their website and a world-wide audience is now just a click away.

This kind of stuff was damned hard or impossible, just a few years ago. And now, anyone can do this stuff. This is the real power of the web.