1965 Land Rover Series 2A 88

Mr. Wolf continues the search for my Land Rover. He’s still focused on a Defender 90 but based on recent conversations, we’re broadening the search to include the Land Rover Series models. Produced by the British manufacturer Rover company, this model was inspired by the US-built Willys Jeep. Fun facts: In 1992, Land Rover claimed that 70% of all the vehicles they had built were still in use. And all three of the Series models could be started with a front hand crank.

This Series 2A is a good example of the iconic Land Rover look that makes me weak in the knees. And check out the dash.

I’m no kind of handy with with a wrench or a screwdriver but even I get a warm glow when I look under the “bonnet.” Someone said when you lift the hood of a Land Rover you can see the ground. Sigh.


Series model or Defender 90, I’m confident Mr. Wolf will find the right Land Rover for me. I’m eager but in no hurry because the search is at least half the fun.

Bringing the Land Rover Defender back?

“British billionaire Jim Ratcliffe hopes to resurrect the iconic Land Rover Defender (that’s no longer in production). The goal is to develop a vehicle like the Defender minus shortcomings such as poor drivability and outdated emissions and safety standards, and have it ready in the next two to three years. […] The company is hoping to build between 15,000 and 20,000 units annually. It’s too early to talk pricing but Ineos has hinted at a starting price of less than $65,000.”

Nope. Wouldn’t be the same (for me).

Arkonik Custom Land Rover Defender

This morning I heard about Arkonik, a company in the UK that does custom restorations of vintage Land Rovers. I submitted my name and email address on their website and within 5 minutes got a call from Tom Maxwell who might just be the best phone salesman I’ve ever encountered. He talked for half an hour but it was all good stuff. A full-on core dump. Where I could get no information from the Cool & Vintage guys, I got more from Tom than I could process. (D90 below is just a sample image from their website)

It’s becoming clear I’m gonna drop a bundle if I want to own a Land Rover D90. Did I mention the 12 month wait? This is clearly a seller’s market. Much more like buying/investing in fine art than driving a new Prelude off the lot. Or a bespoke suit on Savile Row. Deep water for a small town boy like me. But I’m hooked. Unless I get unhooked. From the jump Tom (and others) have stressed how much are and attention a 25 year old vehicle demands. It’s really more like buying a Golden Retriever than a truck. So why the hell is the Defender worth so much?

“I’ll tell you why: because it’s so damn cool. Yes, it’s loud, and rough, and slow, and unreliable. Yes, the Jeep Wrangler is better than the Defender in every objective way. But that’s the point of the Defender: it’s unique. It’s special. It’s unusual. The Jeep Wrangler is for people who leave their dealership license plate frame on. For people who drive past six gas stations to get to a Texaco two miles from their house because gas there is three cents cheaper.” (Jalopnik)

Stay tuned.

“We just imagine what we want next and we build it”

That is how Ricardo Pessoa — the founder of Cool & Vintage — decides which cars to restore. I found several interviews and articles about Ricardo and his company.

“We are a couple of creative guys that have marketing/photography/fashion/filmmaking backgrounds and this is our take on cars. We were already dealing with restorations since we were driving mainly classic cars in our everyday life. We try to create the environment that will inspire people to use the cars, whether you buy it from us or not. The concept behind the company is to enjoy life through experiences and cars do that for us because we love to travel by car.”

That works for me. As does this:

“The new generation doesn’t want to buy from big, mainstream companies — they’re selective and look for small businesses who really care about their product and have a brand they can connect with”, comments Founder Ricardo Pessoa.

I’ve found lots of photos of the cars and the workshop but none of Ricardo yet. I’ll see if I can get one of him and the boys with “my” Land Rover.

Land Rover D90

UPDATE: (May 17, 2017) After two weeks of struggling to get email and phone calls returned, I’ve decided to look elsewhere for my Land Rover D90. The folks at Cool & Vintage are talented marketers and they’re probably pretty good at restoring Land Rovers, but I found their communication skills wanting.


Regardless of how it ends, I’ll probably mark today as the beginning of my Land Rover D90 adventure. It really started last week when spotted a nifty looking vehicle on one of the websites I frequent. They had linked to www.CoolVintage.com’s photo spread of a restored vintage Land Rover (D90). I’ve always liked the looks of these but never gave a thought to owning one but that day I filled out the webform (“Will I have to rob a liquor store to purchase one of these?”)I promptly received an email from Francisca, the Product Manager at Cool Vintage.com.

Turns out the Land Rover with the hot model is not available for export to US but they were restoring a few D90’s that would be ready in September. I fell in love with the 1993 D90 in Nardo Grey with Rugged Interior Trim. I finally got the company founder, Ricardo, on the phone today and while “my” car is still being restored, he promised to send me some photos next week. (This is where you take a few minutes to limber up your eyeballs because you’re gonna want to roll ‘em in a few seconds.)

According to Francisca, I send them 60% of the money up front and the remainder when the car arrives. If this goes down it will probably be my largest online purchase for a while. I’ve already answered a few questions from friends: Can’t you get one of these in the US? Can’t you get one cheaper? Are you out of your fucking mind? Have you thought this through?

No to that last question. Total impulse buy. I fell in love with the look of this car and the idea of some some guys/girls in a garage in Lisbon, Portugal, restoring a vintage Land Rover from the ground up. (“Everything either restored or new down to the last bolt. Probably better than new.” Says Francisca.)

I’ll chronicle this adventure here if you want to following along. Photos next week. And I’ll try to find out a bit more about Francisca and Ricard and CoolVintage.com

UPDATE: I’ve never tried so hard to send a bunch of money to strangers in a foreign country. It is not certain I will be able to purchase one of these. A very “tough ticket.”

Phil gets a MacBook

Phil's MacBook Phil Atkinson, head of Learfield’s IT operation, was forced… I mean, he really had no choice… to purchase a MacBook Pro. As our company does more with podcasting and video and iTunes… having a Mac in the house will just make Phil’s life a little easier. At least, that’s the line he gave me. Here you see him closing the cover on the win box and opening the Mac. An image heavy with symbolism. He reports that Bootcamp makes it a snap to run OSX and XP (sound of cash register in Cupertino).