Why The Land Rover Series III Remains Britain’s Ultimate 4×4

The following are excerpts from a piece by Calum Brown. There’s no shortage of articles about Land Rovers but I don’t see that many specifically about the Series III.

It doesn’t handle. It’s drafty, unrefined and the heater remains largely aspirational. It’s as basic as a monk’s bedchamber, with a 0-60 mph sprint you can register on a sun dial. […] The interior resembles a rugged cliff face, yet with fewer features. The powerplant isn’t a V8 or even a six-pot; this crude motor pumps out a mere 72bhp via four cylinders. […] In-town driving requires courage and steely determination. Without venturing into the realms of pre-war machinery, this is about as raw as it gets.

On paper, the Land Rover Series III makes little sense. Yet, as an experience and automotive icon, nothing comes close; the undiluted spirit of adventure oozing from the panel gaps is second to none. Taking a Series III 88 in on the shortest of jaunts leaves you feeling like Indiana Jones.

The Land Rover rapidly works through all four forward gears before the wobbly speedometer breaches 20mph. In order to remain in a (relatively) straight line, I find myself swinging the steering wheel from side to side, hand to hand as I sway across my side of the road.

Each gear change takes genuine consideration, as finding the sweet spot within the patchy synchromesh remains the work of a mathematical genius. Attempting a fast corner is frankly terrifying, while relying solely on the slack-jawed handbrake when parking on a steep slope requires bravery; it just seems safer to employ the gearbox as well.

However, gaining cheap access to the classic Land Rover world won’t last forever. Within the past 12 months, asking prices have risen dramatically – not least since David Beckham purchased one for his son for £35,000. As 2018 sees Land Rover celebrate 70 years, we would bet that collectors will soon have their sights firmly set on the once-overlooked Series III.

James Bond Apparently Drives an Old Land Rover Series III in Retirement

“Last week, production on the 25th James Bond movie kicked off, and the first set photos from Jamaica show Daniel Craig’s retired James Bond driving around in an old Land Rover Series III. It’s unclear how much screen time this old Land Rover will get, and whether or not it will be involved in any action scenes. The Series III was very slow, to say the least, with an ancient four-cylinder engine, so Bond wouldn’t stand much of a chance.” (Jalopnik)

The Land of Land Rovers


Last year was the 70th anniversary of the Land Rover marque. One of the commemorative events involved a visit to a remote community in West Bengal, deep in the Himalayas. Known as the “Land of Land Rovers,” they are reliant on a fleet of dozens of meticulously maintained Series Land Rovers dating back as far as 1957. The video shows the 31km journey made frequently by the residents of Maneybhanjang, which sits at an altitude of 3,636m.

“Entirely practical”

“This is the sort of vehicle that most of us need, one that is entirely practical… there is no carrying about of weight more or less uselessly devoted to fashionable appearance and not really essential luxury.” — The Autocar (1948)

Came across the quote above in a magazine. True in 1948, less so today (okay, not at all). I’ve been driving mine almost daily for seven months and still having a blast. More Rover love:

“Perfectly reasonable people seem to take leave of their senses upon first meeting a Land Rover. It is less a car than a state of mind. Its owners are the most partisan group imaginable and its would-be owners are legion.” — David E. Davis, Car and Driver

“Yes, it’s loud, and rough, and slow, and unreliable. Yes, the Jeep Wrangler is better than the Defender in every objective way. But that’s the point of the Defender: it’s unique. It’s special. It’s unusual. The Jeep Wrangler is for people who leave their dealership license plate frame on. For people who drive past six gas stations to get to a Texaco two miles from their house because gas there is three cents cheaper.” (Jalopnik)

Land Rover book

“When the original Land Rover had been drawn up, there had been no proper styling team at Solihull. The appearance of the vehicle had been dictated partly by its intended function and partly by manufacturing requirements, and nobody had worried too much about what it looked like. This was, after all, a commercial vehicle and buyers were unlikely to set too much store by aesthetics as long as it did the intended job.”

— Land Rover: 65 Years of the 4 x 4 Workhorse by James Taylor (Amazon)

I received this as a Christmas gift. I don’t know if you would have to own and drive one of these old trucks to appreciate the Land Rover story. Maybe. Packed with history.