I just listened an interview that Mark Ramsey did with a couple of guys from the San Diego Union-Tribune (runs 17 min). Twenty minutes ago I’d have described Ron James and Marc Balanky as newspapers guys. Now, I’ll call them media guys.
And they’re gearing up to do what we used to call radio (and, eventually, TV). A couple of things they said jumped out at me:
"We have a newsroom that works 24 hours a day" and "…we have more than 300 reporters."
I flashed on all the empty or near-empty radio newsrooms out there. These guys are serious as a heart attack and I’d be damned worried if I were "just" a radio station in that market. On the other hand, if you aren’t already well down the road to being more than just a radio station, don’t sweat it. Squeeze what you can from old Bossie and remember the good times.