The secret to Farmville’s popularity

“The secret to Farmville’s popularity is neither gameplay nor aesthetics. Farmville is popular because in entangles users in a web of social obligations. When users log into Facebook, they are reminded that their neighbors have sent them gifts, posted bonuses on their walls, and helped with each others’ farms. In turn, they are obligated to return the courtesies. As the French sociologist Marcel Mauss tells us, gifts are never free: they bind the giver and receiver in a loop of reciprocity. It is rude to refuse a gift, and ruder still to not return the kindness.[11] We playFarmville, then, because we are trying to be good to one another. We play Farmville because we are polite, cultivated people.” — From an essay by y A. J. Patrick Liszkiewicz

I’ve never played Farmville. Or any other Facebook game. I don’t have a Facebook account anymore and find myself unable to explain why I do not. So it’s hardly fair to use this thoughtful essay as an explanation. But the very essence of Facebook seems to be social obligation. I hate obligations and avoid them wherever possible.

Facebook/Farmville fans can tell me where Mr. Liszkiewicz misses the mark with his essay.

Some won’t make it to the new world

Michael Wolff speaking at MediaGuardian’s Changing Media Summit in London:

“The chickens are coming home to roost. Most of the people who run traditional media will not be the people to step in to this new world.

“There is a line and people are not going to get over it. It used to be, up until 18 months ago, ‘there is a line but I hope I get to retirement before I cross that line’. This recession has meant people really understand that they won’t.

“It’s been happening since before the internet – it’s not because of it.

“Every big-city newspaper in the U.S. is either in bankruptcy or will be in bankruptcy in the foreseeable future – that’s 12 months. The newspaper industry in the U.S. is over.

“This has happened again and again and again in every industry – new technology has come along, and you just can’t make the change; it almost inevitably never happens. It’s easier to start with people who have no historical bias.

“If you’ve spent your career in one technology, in one business model, it’s just not efficient to have to undo that.

I think Mr. Wolff is right and his comments [emphasis mine] remind me of a post by Jay Rosen from 5 years ago.

“An industry that won’t move until it is certain of days as good as its golden past is effectively dead, from a strategic point of view. Besides, there is an alternative if you don’t have the faith or will or courage needed to accept reality and deal. The alternative is to drive the property to a profitable demise.

Revolutions invent and destroy and only go one way

Seth Godin on the internet revolution:

“The internet is like Ice 9. It changes what it touches, probably forever. We keep discovering firsts, the biggest viral video ever, the most twitter followers ever, the fastest bestseller ever… And we constantly discover nevers as well. There’s never going to be a mass market TV show that rivals the ones that came before. There’s never going to be a worldwide brand built by advertising ever again either. And Michael Jackson’s record deal is the last one of its kind… And there may never be a job like that job you used to have either.

Revolutions are like that. They invent and destroy and they only go one way. It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.”

Know anybody fighting that revolving door? Yeah, me too. And there’s no way to help them. I guess a revolution is good or bad depending on where you are. The Czar and the French aristocrats thought their revolutions sucked. The people on the ramparts had a different view.

“My head is in the cloud”

Dave Pell (“Tweetage Wasteland”) describes a condition in which more of us are finding ourselves:

“My phone tells me numbers, Facebook reminds me of birthdays, my nav system gives me directions, Google tells me how to spell, my bookmarks remind me of what I’ve read, my inbox tells me who I’m having a conversation with – my mind has been distributed across several devices and services.

My head is in the cloud.

Now, after a few years of this, I realize that when I look up from the screen I know almost nothing. And maybe that would be fine if the absent phone numbers and upcoming dates were freeing space for deeper and more introspective thought. But I sense that my addiction to the realtime stream is only making room for the consumption of a faster stream.”

Yeah, I think about that, too. But I’m not sure I would have remembered all of that stuff without the cloud and my connections to it.

On a somewhat related note… my Facebook “cancellation” takes effect on Sunday. I canceled my account a few weeks ago. FB gave me the option of “deactivation” but I said, no,  please delete my account. Seems FB makes you wait a few weeks, in hopes you will come to your senses.

I wouldn’t normally give such a decision a second thought but Facebook has become The Place (for the time being) and I should probably be there. But I’m not. And don’t expect to be. But I’ve come up with a rationalization:

We have a finite amount of time and attention. It’s impossible to be in every social space. Assuming that everyone on the planet is –or soon will be– on Facebook, taking a pass will protect the little attention I have left.

Green Zone

If you liked the Bourne series, you’ll enjoy Green Zone. [If you did not like the Bourne movies… why are you even reading this blog. There is nothing for you here. Hit the back button now.]

IMDB: “Discovering covert and faulty intelligence causes a U.S. Army officer to go rogue as he hunts for Weapons of Mass Destruction in an unstable region.”

I think we can scratch Green Zone from W’s Netflix queue. And if you lost a loved one in that war, you might want to skip this movie, too.

History might vindicate the Bush years but you’ll be damned hard pressed to find any movies that remember them kindly.

The movie is based on Rajiv Chandrasekaran’s Imperial Life in the Emerald City.

UPDATE: Got some push-back for closing comments on this post. Do I care about the opinions of the people that read this blog. I do. But this is my blog. This is where I express myself.

If you have something to say about one of my posts and the comments are closed, just say your piece on your blog (you know, take ownership for your views, with your name and everything) and send me a link (stevemays at gmail dot com) and I’ll add it to the post.

ShowMeGaming.com (3 years later)

Three years ago I helped my friend LeAnn McCarthy set up a blog to help with her communications efforts as Public Information Officer for the Missouri Gaming Commission.

Last week I sat down with LeAnn to see how the blog was working out. She talked about her target audience(s); content; response (internal and external) and other social media tools.

AUDIO: 10 min MP3

Why Twitter is worth the time

I can’t believe I’m still having to make this case. But I can throw a rock and hit half a dozen people in our company who –at the mention of Twitter– will huff, “I don’t care about what some stranger had for lunch!”

I think most of them know that something more important is going on but they don’t want to admit they might be wrong on the topic. And because they are NOT part of “the conversation,” they don’t see tweets like these on the Twitter page of Mark Neumann, a candidate for governor in Wisconsin, where our company operates a news network.

Neuman has almost 3,600 followers and some of them –who might not otherwise– might hit the link to our site to hear the interview with their guy.

PS: This is the kind of blindness that brings out the smart ass in me.

What does “Being Local” mean, anyway?

“I think the term “local” dates to a time when communities could only be served by media which originated within them – the local newspaper, TV, or radio. Today, communities continue to have local pride, interest, and concern, but their means of expressing and sharing in those things are no longer limited to the media which so happen to be around the corner.”

“There is no longer any such thing as “local” as we traditionally use the term. The definition of “local” is both expanding (interests are broader than geographies) and shrinking (I am the ultimate “local”) at the same time.”

“If the Internet makes the world “local,” then what’s is your (radio) advantage?”

— Mark Ramsey at Hear 2.0