Category Archives: Internet

The Long Tail

Posted on by

I tend to rate non-fiction books by highlighters consumed. And if I really like the work, I post excerpts here so I can find them long after I’ve loaned the book to someone that really didn’t want to read it in the first place and promptly lost it.

I’m sure I’ll be boring people with references to Chris Anderson’s The Long Tail: Why the Future of Business Is Selling Less of More, for many weeks. I’ve posted some of my favorite segments after the jump. And here’s one to get you started:

News was the first industry to really feel the impact of the Internet, and we’ve now had an entire generation grow up with the expectation of being able to have on-demand news on any subject at any time for free. This may be good for news junkies, but it’s been hell on the news business. (Pg. 185)

Continue reading →

Five minutes ahead, five years behind

Posted on by

Every year I come back from Gnomedex with a sense of perspective. A better understanding of where I am on the technology continuum (for lack of a better term).

Future: That space way out on the edge of what we already know about and what the smart kids at Google and Amazon and eBay et al. are dreaming up.

Present: This is what I think of as “state of the art.” People and companies in this Present have a good grasp of all the current technologies and tools and are using them every day. Everybody fully in the Present has a clue and is standing on tiptoe, peering into the mists of the Future.

Past: Where we’ve been. Valuable only in terms of how it helps us understand our place in the Present and the Future.

There were some very bright people at this year’s Gnomedex (and a few of us got in because we had $500) and as I listened to the discussions, I began seeing the image above in my head.

Learfield –the company I work for– is very successful. We are primarily a marketing and sales company with strong ties to what is frequently referrred to these days as “old media” (Radio and TV). Like all companies, we use the Internet extensively and we’re searching for ways to use it more effectively. But we’re not in the Present I described above. How far back up the road are we? I’m not sure. Perhaps we’re like those NASCAR drivers that get in behind the leaders and draft along until we see an opening.

And I’m only about five minutes ahead because this is all I think and read about. And even that small gap is narrowing.

Attending Gnomedex is like cresting a hill and –for just a few minutes– I can see some of the smart kids way off on the horizon, running toward the future. I won’t catch them, but it’s nice to get a glimpse every now and then.

Best tool for the job (Example #2)

Posted on by

Radio Iowa News Dirctor Kay Henderson covered the Iowa GOP and Democratic State Conventions today in Des Moines and her “tool of choice” was her blog.

Kay is not double-jointed (as far as I know) but she has a knack or skill (super power?)…she can type blazing fast. Her posts from the conventions are not verbatim but they’re damned close.

As I read them, I was reminded of an earlier post here at smays.com where I pondered the best tool for covering a live event. I guesss a live video or audio feed of these speeches would have been cool but I think I can make a case for Kay’s posts being “better.” I mean, Jesus, the speeches are on line before the applause dies down.

This is what happens when you equip a really good reporter with a blog.

Your online presence

Posted on by

A thoughtful and well-linked post by Jim Mathies, wondering how a potential employer might reflect on his (Jim’s) online persona. I’ve posted on this topic a few times and thought about it again last week following an interview with a young man who was interested in a job with our company.

The job in question is web-related so I asked if he had anything online that I could look at. “Not really,” he responded. He read a little surprise on my face and added, “I have a My Space page.”

When I pressed him for a look, he reluctantly pulled up his page, which launched to the sound of music that could best be described as “urban.” And there was a nice photo of the young man striking a bit of a “gangsta” pose. (Like I’d know)

He seemed a little uncomfortable so I attempted to reassure him that I’d rather see his My Space page than some dry, lifeless resume.

But, as Jim’s post (and the NYT article that prompted it) reminds us, a lot of who we are it “out there,” just a Google or Technorati search away. I have no doubt I have written something that would keep a prospective employer from hiring me. But I wouldn’t want to work for a company that would not hire me based on something they read here. Younger bloggers might not have that luxury.

So, do you let the world know who you really are by letting it all hang out on your blog? Or, do you craft a sanitized, lifeless, carefully worded resume? Most pros would argue for the resume and they’d probably be right. Unless I was doing the interview.

Keeping customer data secure

Posted on by

Some dumb-ass working for the government takes a laptop full of veterans’ records home and it gets stolen. Naw, that doesn’t surprise me. Big accounting firm like Ernst & Young pulls a similar stunt and loses 230,000 records belonging to one of their big clients. Okay, that’s a little hard to imagine… but it happened. Could it happen at a company like Amazon? Not if we can belive Werner Vogels, the company’s chief technology officer:

“…to get to Amazon customer credit cards you will need a small army of Marines. Although recently we have been discussing (how) to place physical and electronic booby-traps such that the servers will self-destruct when compromised, to deal with such full physically attack …”

Now that’s what I call contingency planning. I always to try buy from/through Amazon. Mr. Vogels is one of the discussion leaders at Gnomedex.

73% of U. S. now online

Posted on by

Latest Pew Internet Survey (PDF): 73% of respondents (about 147 million adults) are internet users, up from 66% (about 133 million adults) in January 2005 survey. And the share of Americans who have broadband connections at home has now reached 42% (about 84 million), up from 29% (about 59 million) in January 2005.

Percentages vary by education and income, but no more than you might expect. No idea how accurate the survey results but I continue to be amazed at how many people refuse to believe this is happening. Or, perhaps, don’t want it to be happening. No idea why.
 

WSJ’s Walt Mossberg on Internet and Radio

Posted on by

One of the highlights of this week’s NAB 2006 Las Vegas convention was the keynote speaker at Tuesday’s Radio Luncheon, the Wall Street Journal’s technology columnist, Walt Mossberg. Some of his comments, as reported by Kurt Hanson:

“Internet” won’t be an “activity” in a few years. Currently, we talk about ‘surfing the Web’ or ‘being on the Internet’ or ‘I’m going online tonight’ as a discreet activity we perform on a PC, but in ten years, those phrases will sound absurd. When you watch TV, you may be on the Internet; when you listen to radio, you may be on the Internet. The Internet will not be an activity you do on a PC – it will be like the electrical grid. It will be all around you! I predict that talking about the Internet will fade, as we talk instead about devices, about software, and about services and content.

On the effect of iPods on radio:

“We passed a milestone: There are now 50 million iPods out there. My music tastes don’t fit into the little boxes that Clear Channel in my market has decided I need to fit into. Your job is not just to string together a bunch of songs in a row, but to put on exciting new programming to attract new listeners and beat the iPod.”

I wonder what Walt would say to the upcoming meeting of StateNets, the trade group that represents state networks (like the ones Learfield owns). A co-worker in the office next to mine helps organize the event. I’ll ask if they have a keynote speaker. Props to the NAB guys for inviting Mossberg.

All we need is (another) ending

Posted on by

I’m probably one of the last to hear about the guy that made a bet with his girlfriend that he could make a website that would get 2 million hits. If he fails, he admits he’s an idiot. If he gets the 2 million hits, his girlfriend will do a threesome with with another girl. The guy is obvisouly not an idiot because the site he created (HelpWinMyBet.com) appealed to every horny geek on the Internet and there’s waaay more than 2 million of those. He’s passed 3 million hits and his girlfriend has conceded defeat. They’re now reviewing applicants for the trois of the menage.

The site looks legit but who knows. When Darin forwarded this link, all I could think of was the screenplay that jumped out of my inbox.

As you know, I’m a terrible casting director but I could see Jack Black (maybe Ben Stiller) as the geeky boyfriend. Perhaps Janeane Garofalo as the girlfriend. Not sure who should play the other woman but here’s my take on the story…

Starts off just like the "real" story. Guy wins the bet and starts putting photos of "other girl" candidates on his website. Which comes to the attention of a publicist for a rock (movie?) star whose career is starting to fade. The flack talks the star client into joining the threesome by putting together a movie deal that will jump-start her sliding career. (We’re talking movie-within-a-movie here, right?)

At first the geeky boyfriend is giddy with delight. He’s going to be in a movie where he has sex with his girlfriend and the star. But the star and the girlfriend become pals. Not lovers, but friends. As they begin to have fun with the whole idea, the boyfriend starts having second thoughts.

As regular readers know, this is where I run out of ideas… and my friend Kay bails me out with three or four really good, boffo endings. But you can play, too. Just click the comments link below.

PS: If this movie has already been made, let me know.

PPS: If this movie ever gets made, how pissed will I be?

PPS: Ooh, how about this. Starving (blocked) screenwriter scours the web looking for ideas. Comes across a blog where this smart, funny guy keeps posting movie idea without endings. The blocked writer is ass deep in good endings…steals the blogger’s plots…and sells them to Big Studio where they bescome megahits. The blogger recognizes his ideas on the big screen and road-trips to Hollywood to confront the (now wealthy) screenwriter. I think we might have two movies here. Any ideas on who should play me?

Web surfers see only what they want

Posted on by

Certainly no surprise to anyone that designs or (in my case) maintains websites. A few specifics from recent study by Jakob Nielsen’s Nielsen Norman Group:

  • Individuals read Web pages in an “F” pattern. They’re more inclined to read longer sentences at the top of a page and less and less as they scroll down. That makes the first two words of a sentence very important.
  • Surfers connect well with images of people looking directly at them. It helps if the person in the photo is attractive, but not too good-looking. Photos of people who are clearly professional models are a turnoff.
  • People respond to pictures that provide useful information, not just decoration.

And my favorite: When there is less on a page, users read more.