Category Archives: Internet

Distance yourself from social media

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That’s Mike Elgan’s advice and it resonates for me. If someone tells me they get their news from Fox and Breitbart that affects my opinion of that person. They don’t give a shit about my opinion, I get that. And if they spend hours a day on Facebook and Twitter (as I did for years), that tells me something about them.

Events this week prove that a social network’s public reputation can sour so suddenly and so thoroughly that, if you’re active on that network, it rubs off on you and damages the reputation of you or your company.

Elgan advises a return to older technologies.

The new imperative is to build your own social networks. Re-embrace older technologies that keep you in control of the access you have to fans, customers, colleagues and the public. […] Favor the content subscription model. Pour your energies and budgets into email newsletters, blogs with RSS feeds and podcasts.

How to fix Facebook

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The NYT asked nine experts how to “fix” facebook. Kevin Kelly (my favorite tech guru) offered the following suggestion:

“Facebook should reduce anonymity by requiring real verification of real names for real people, with the aim of having 100 percent of individuals verified.”

“Companies would need additional levels of verification, and should have a label and scrutiny different from those of people. (Whistle-blowers and dissidents might need to use a different platform.)”

“Facebook could also offer an optional filter that would keep any post (or share) of an unverified account from showing up. I’d use that filter.”

Is it getting harder to write good spam?

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I never look at the email Gmail flags as spam. I just delete it, or let Gmail delete it. If some non-spam email gets tossed, no big deal. But this morning a subject line caught my eye. “Stop Sending Me Your Photos!”

This struck me as mildly clever. Someone is sending a stranger my photos? Gadzooks! — or — Did I mistakenly send photos to wrong person?! — or — I better let Jackie know it wasn’t me sending her photos.

I don’t know why it is so hard for some people to ignore ALL email from strangers? Do such come-ons tap into some latent loneliness?

It occurs to me there are people whose job it is to craft email messages and subject lines that will entice recipients to open. I’d love to get half a dozen of those folks in a room for a discussion. How’d they get into that line of work? Where do you get your best ideas? Can you always spot spam?

Could blockchain fix broken Internet?

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A day doesn’t pass that I don’t see half a dozen articles about some new use for distributed ledger technology (Blockchain). Some interesting ideas in a short piece from Fortune:

“If we were to design the Internet all over again, it’s a good bet we wouldn’t build what we have today: A giant advertising oligopoly where consumers trade privacy for free services, and which is so insecure that hackers and criminals run wild.”

One idea for ‘fixing’ the Internet comes from a company called Blockstack:

“Blockstack is building a new type of Internet browser using the distributed ledger software known as blockchain. The idea is that people will no longer have to supply log-in information to the likes of Facebook and Google to interact with others on the web. Instead, they’ll keep control of their identity by using blockchain’s authentication features.”

Wayback Machine: Learfield.com

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My little history project (Learfield and the Internet (1995-2005) took me to the Internet Archive Wayback Machine where I got a look at some of the websites I helped create and maintain during the early days of the Internet. The first sites we created were for our two news networks, Radio Iowa and The Missourinet, but we felt like we needed one for our corporate site and Learfield.com went up in 1997. It was designed and built by Dan Arnall and Allen Hammock. (The story is in the link above)

I’m pretty sure I’m responsible for the look of the page in 1999 and 2000. I had zero design training or skills and I also didn’t have a budget for those talents, so I took a whack at it. We did have some professional help eventually but today they all look, let’s just say, dated.

A “home page” on the Internet was a brand new thing in 1997. They became the public face of a company or organization and in those early days, little more than brochures. Everyone was trying to figure out how to make them useful. “Look and feel” was way more important than usability back then. We loaded our pages with text because space was not an issue. Or so we thought.

Images tended to be tiny because big ones too a long time to load on slow dial-up connections. As we added more and more pages to our sites, “navigation” became important. We gave our page links clever names that meant nothing to the people visiting our sites.

Looking at these are almost painful. Like looking at photos from your senior year in high school. Want more? Missourinet and Radio Iowa.

ObitsOnline

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I’m in the middle of another Small Histories” project. “Learfield and the Internet” is the working title. I’ll share it here when it’s as done as I can do it. But here’s a sample of the kinds of stuff we slung against the wall. ObitsOnline.

I knew from my small market radio days that people loved obituaries. Every morning the local funeral homes would call in details of funerals and visitations and we’d read them on the air. We tried to kill the feature once but people went ape shit.

The great thing about the early days of the Internet was nobody knew what might work so you could try anything. Why not let funeral homes throughout the state (Missouri) log in to an online database and post funeral announcements. The public could search by name, date, city, etc etc. We pitched the funeral home associations in Missouri and Iowa (maybe some other states, I don’t recall). Here are some screenshots:

The idea never got off the ground because in 2000 most funeral homes were still trying to figure out their fax machines and were convinced the people in their communities were not using computers and were unlikely to do so any time soon. I have no idea what the business model for this might have been. In those days we were thinking more about what would be cool or interesting.

RadioIowa.com

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My next “small histories” project will be an Internet timeline showing when and how the company I worked for viewed and used this new technology. We registered our first domain (Learfield.com) on August 30, 1995 but didn’t do much with that (corporate) site. In July of 1996 we created a site for one of our news networks (Radio Iowa) but I don’t recall what kinds of content we were posting in those early days.

By November of 1999 we had gotten the hang of things and were putting up a lot of news (text and audio). The Iowa Caucuses pulls lots of attention to the state every four years and our network created a feature called Campaign Countdown. Our website made it possible to extend the life of the stories we fed via the radio network and reporter O. Kay Henderson cranked out a LOT of stories and interviews, all of which went online.

As we moved and updated servers and software, much of this content was lost. Or so I thought. While poking around on the Internet Archive WayBack Machine this weekend I found the Campaign Countdown reports.

The design of the website is nothing to write home about (that’s on me) but he history is real and — thanks to the Internet Archive — preserved. (I made a donation and hope you will, too). From this screenshot (partial) of our Affiliates page and you can see that about half of the stations had websites in 1999.

In my experience, radio stations were slow to embrace the Internet. There were a lot of reasons for this. Some good and logical, some not. Most of the programming on small market stations was music and licensing and technical issues made it impractical to “stream.” I’m not sure we had that word in 1999. And why, many station managers asked, should I go to the expense and effort of creating a website when everyone we care about (advertisers and listeners) can hear our programing on the radio? Duh. And nobody was going to listen to music on a computer. (iTunes, the iPod, and XM Radio came along in 2001. Podcasting in 2004)

Early Learfield websites

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During the mid-90s I made a little career pivot that allowed me to work on our company’s Internet strategy although ‘strategy’ is too grand a term for what I/we were doing. I found and hired a couple of college kids who knew some html and created our first websites. The screenshots below (from the Wayback Machine) are from 1996-97.

A lot of websites looked like these in those days. Compared to many (most?) businesses, we were early to the game and registered domains for our networks in ’95 and ’96. I’m not sure having a one-word domain is a big deal these days. Or any domain for that matter.

Iowa Network Services

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On October 31, 1994 I started using Iowa Network Services for my my ISP (Internet Service Provider). This was part of a barter (service for ads) between Radio Iowa (our company) and INS. I believe I had dial in to an 800 number.