Category Archives: Internet

Study on “State of the Media”

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From survey (of 2,000+ Americans) commissioned by Deloitte & Touche (as reported at WebProNews):

“Close to 40 percent (38%) of Americans are watching TV shows online, 36 percent use their cell phones for entertainment and 45 percent are creating Web sites, music, videos and blogs.”

Boy, those numbers seem high to me. But then, most of the people I hang with are creating content of some sort so, maybe.

And this from Ken August, vice chairman and national sector leader for Deloitte & Touche’s media and entertainment practice:

“I think for advertisers one of the conclusions is you don’t make decisions to advertise either on television or the Internet when you want to hit all the demographics, but rather you need to have a multiplatform strategy. It shouldn’t be an either or proposition.”

And maybe a dash of radio?

Internet radio to outstrip HD radio

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“Internet radio will generate ad revenues of $19.7 billion in 2020, equal to those of terrestrial radio in 2006, according to a Bridge Ratings press release issued in August 2007. Bridge Ratings made the projections as part of a study comparing Internet radio adoption with HD radio. Bridge Ratings surveyed consumers ages 12 and older in June and July 2007.”

“These aggressive forecasts for Internet radio could be threatened by the ongoing dispute between record companies and Internet broadcasters over performance royalties to labels and artists for music streamed over the Web.”

“Bridge Ratings estimates that Internet radio will have 180 million listeners by 2020. Terrestrial radio will have 250 million listeners. But HD will have less than 10 million.” [eMarketer via RAIN]

Long Distance (Skype)

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Had a nice, leisurely chat with my brother tonight. We talked about 45 minutes. Regular readers know my brother lives on the island of Sumatra in Indonesia so we’ve always tried to keep our phone calls brief. Thanks to the miracle of Skype, we were able to really get caught up this evening (morning for him).

He recently got some kind of point-to-point, microwave Internet access. Not sure if it qualifies as “high speed,” but it’s a big improvement on the dial-up they’ve lived with since moving to Indonesia.

Skype_logo
Audio quality was pretty good. Waaay better than regular long distance connection. If he can boost his speed a little bit, we’re gonna try video. Stay tuned. And thank you, Skype.

Back to land lines?

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UplinkIn 1981 our company began distributing our (news and ag) programs to radio stations via satellite. It was a big deal at the time because we were the first of the smaller, regional networks to “go satellite.” Uplink hardware was damned expensive. Downlink hardware at the radio stations was pretty pricey, too. But much cheaper (in the long run) than all of those point-to-point land lines.

For many years, having a satellite distribution system was a competitive edge. You had to have some way of getting the programming to the radio stations (and their listeners). No FedEx in those days.

In a few weeks, football season will get underway and we’ll be distributing play-by-play audio to affiliates of 35 collegiate sports radio networks around the country. Most of those via satellite. But for the first time, we’ll use live web streaming to deliver audio to the affiliates of two of our networks (Maine and Montana State).

This is possible because of increased bandwidth; better audio encoding; and a growing acceptance of audio (and video) online. If all goes according to plan, listeners won’t even be aware of how the audio gets from the stadium to their radios (or computers).

We could sort of see this coming but it was/is difficult to imagine a time when satellite distribution of audio and video could be replaced by the Internet (or even some Super Internet of the future). But it’s getting easier.

So what’s it all mean? It seems unlikely your “competitive edge” will be distribution. That’s probably been true for some time now. Having the good content will always be important. But if you are not the only source for the content… or the best source for the content… (to be continued).

Internet passes radio as “most essential” media

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“Less than one of five Americans (17%) say radio is their most important medium for information and entertainment. That’s down from 26% in 2002. What’s changing is obvious – the Internet is quickly becoming a turn-to medium. One-third of Americans say it’s now the most important — compared to 36% who pick TV. A big jump from 2002 when just 20% said the Web. A new Edison Media Research report also shows the Internet and TV have swapped places as the “most cool and exciting” media with 38% now picking the Web versus 35% for TV. Edison’s report also finds newspapers are most-often picked as the “least essential” medium by 35% of consumers. It’s followed by the Internet with 24%. Both radio and TV had the fewest mentions at 18%.”– Inside Radio

Portable wifi hotspot

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Avis has begun to offer a product called Autonet as an add-on to some car rentals, giving customers with a mobile device such as Treo or a laptop access to the net (and Internet radio stations, one assumes).

The service, called “AVIS Connect” allows customers to rent the router and service for $10.95/day, less than most hotels charge for daily WiFi access in a room. AVIS currently offers the service to rental car customers in San Francisco, San Jose and Los Angeles, with plans for service to seven additional cities expected soon. [RAIN]

NYT: Google Keeps Tweaking Its Search Engine

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This story appeared last week in the New York Times and is one of the best I’ve seen in a while on Google. Posted here for future reference.

“Google does more than simply build an outsized, digital table of contents for the Web. Instead, it actually makes a copy of the entire Internet — every word on every page — that it stores in each of its huge customized data centers so it can comb through the information faster.

As Google compiles its index, it calculates a number it calls PageRank for each page it finds. This was the key invention of Google’s founders, Mr. Page and Sergey Brin. PageRank tallies how many times other sites link to a given page. Sites that are more popular, especially with sites that have high PageRanks themselves, are considered likely to be of higher quality.”

The First Tech President

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The Personal Democracy Forum lists six requirements for the first "tech president": [via Buzz Machine]

  1. Declare the Internet a public good.
  2. Commit to providing affordable high-speed wireless Internet access nationwide, along with protecting and expanding unlicensed spectrum for public use, and make the Internet a reliable part of our infrastructure….
  3. Declare a “Net Neutrality” standard forbidding Internet service providers from discriminating among content based on origin, application or type.
  4. Instead of “No Child Left Behind,” our goal should be “Every Child Connected.”
  5. Commit to building a Connected Democracy where it becomes commonplace for local as well as national government proceedings to be heard by anyone any time and over time.
  6. Create a National Tech Corps….

(George, this is the perfect follow-up post to our three hour chat this morning.) For those of you that weren’t there, this morning’s topic was: "True or False: Sometimes We Are Better Off Not Knowing."

Your website: “an entirely separate radio station”

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“The best examples of websites for radio stations are generally not on radio stations. The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily – easily – foresee your website attracting a larger audience than your radio station.”

— Mark Ramsey on radio station websites