“The internet: Everything you ever need to know”

This list — by John Naughton– is pretty good. If one of the Learfield Grown-ups came into my office and asked, “So, what do I need to know about this internet thing? Keep it to 10 things or less.”, I’d send him this article. Here are just a few nuggets. I encourage you to read and bookmark the page.

“We’re living through a radical transformation of our communications environment. Since we don’t have the benefit of hindsight, we don’t really know where it’s taking us. And one thing we’ve learned from the history of communications technology is that people tend to overestimate the short-term impact of new technologies — and to underestimate their long-term implications.”

“The trouble is, though, that everybody affected by the net is demanding an answer right now. Print journalists and their employers want to know what’s going to happen to their industry. Likewise the music business, publishers, television networks, radio stations, government departments, travel agents, universities, telcos, airlines, libraries and lots of others. The sad truth is that they will all have to learn to be patient. And, for some of them, by the time we know the answers to their questions, it will be too late.”

“HUXLEY AND ORWELL ARE THE BOOKENDS OF OUR FUTURE — Aldous Huxley believed that we would be destroyed by the things we love, while George Orwell thought we would be destroyed by the things we fear.”

As a tool for a totalitarian government interested in the behaviour, social activities and thought-process of its subjects, the internet is just about perfect.

“Copying is to computers as breathing is to living organisms.”

These snippits make the article seem more negative than it is. That probably says more about me than the list. I especially liked the survey asking folks in the German city of Mainz (in 1472) what they thought about the implications of Gutenberg’s printing press.

The $99 PC and cloud computing (1997)

In 1997 Po Bronson wrote The First $20 Million Is Always the Hardest. The novel was the story of some Silicon Valley types who set out to design a PC that would sell for $99. Here’s a bit of the plot from Wikipedia:

“The team finds many non-essential parts but cannot come close to the $99 mark. It is Salman’s idea to put all the software on the internet, eliminating the need for a hard drive, RAM, a CD-ROM drive, a floppy drive, and anything that holds information. The computer has been reduced to a microprocessor, a monitor, a mouse, a keyboard, and the internet, but it is still too expensive. Having seen the rest of his team watching a hologram of an attractive lady the day before, in a dream Andy is inspired to eliminate the monitor in favor of the cheaper holographic projector. The last few hundred dollars comes off when Darrell suggests using virtual reality gloves in place of a mouse and keyboard. Tiny then writes a “hypnotizer” code to link the gloves, the projector, and the internet, and they’re done.”

Does that “put all the software on the internet” part sound familiar. I mean, shoot, that was 13 years ago. Shows how long folks about been thinking about “cloud computing.”

I liked Mr. Bronson’s early work. The Nudist on the Late Shfit and What Should I Do With My Life (non-fiction) in particular.

Some won’t make it to the new world

Michael Wolff speaking at MediaGuardian’s Changing Media Summit in London:

“The chickens are coming home to roost. Most of the people who run traditional media will not be the people to step in to this new world.

“There is a line and people are not going to get over it. It used to be, up until 18 months ago, ‘there is a line but I hope I get to retirement before I cross that line’. This recession has meant people really understand that they won’t.

“It’s been happening since before the internet – it’s not because of it.

“Every big-city newspaper in the U.S. is either in bankruptcy or will be in bankruptcy in the foreseeable future – that’s 12 months. The newspaper industry in the U.S. is over.

“This has happened again and again and again in every industry – new technology has come along, and you just can’t make the change; it almost inevitably never happens. It’s easier to start with people who have no historical bias.

“If you’ve spent your career in one technology, in one business model, it’s just not efficient to have to undo that.

I think Mr. Wolff is right and his comments [emphasis mine] remind me of a post by Jay Rosen from 5 years ago.

“An industry that won’t move until it is certain of days as good as its golden past is effectively dead, from a strategic point of view. Besides, there is an alternative if you don’t have the faith or will or courage needed to accept reality and deal. The alternative is to drive the property to a profitable demise.

Revolutions invent and destroy and only go one way

Seth Godin on the internet revolution:

“The internet is like Ice 9. It changes what it touches, probably forever. We keep discovering firsts, the biggest viral video ever, the most twitter followers ever, the fastest bestseller ever… And we constantly discover nevers as well. There’s never going to be a mass market TV show that rivals the ones that came before. There’s never going to be a worldwide brand built by advertising ever again either. And Michael Jackson’s record deal is the last one of its kind… And there may never be a job like that job you used to have either.

Revolutions are like that. They invent and destroy and they only go one way. It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.”

Know anybody fighting that revolving door? Yeah, me too. And there’s no way to help them. I guess a revolution is good or bad depending on where you are. The Czar and the French aristocrats thought their revolutions sucked. The people on the ramparts had a different view.

“My head is in the cloud”

Dave Pell (“Tweetage Wasteland”) describes a condition in which more of us are finding ourselves:

“My phone tells me numbers, Facebook reminds me of birthdays, my nav system gives me directions, Google tells me how to spell, my bookmarks remind me of what I’ve read, my inbox tells me who I’m having a conversation with – my mind has been distributed across several devices and services.

My head is in the cloud.

Now, after a few years of this, I realize that when I look up from the screen I know almost nothing. And maybe that would be fine if the absent phone numbers and upcoming dates were freeing space for deeper and more introspective thought. But I sense that my addiction to the realtime stream is only making room for the consumption of a faster stream.”

Yeah, I think about that, too. But I’m not sure I would have remembered all of that stuff without the cloud and my connections to it.

On a somewhat related note… my Facebook “cancellation” takes effect on Sunday. I canceled my account a few weeks ago. FB gave me the option of “deactivation” but I said, no,  please delete my account. Seems FB makes you wait a few weeks, in hopes you will come to your senses.

I wouldn’t normally give such a decision a second thought but Facebook has become The Place (for the time being) and I should probably be there. But I’m not. And don’t expect to be. But I’ve come up with a rationalization:

We have a finite amount of time and attention. It’s impossible to be in every social space. Assuming that everyone on the planet is –or soon will be– on Facebook, taking a pass will protect the little attention I have left.

ShowMeGaming.com (3 years later)

Three years ago I helped my friend LeAnn McCarthy set up a blog to help with her communications efforts as Public Information Officer for the Missouri Gaming Commission.

Last week I sat down with LeAnn to see how the blog was working out. She talked about her target audience(s); content; response (internal and external) and other social media tools.

AUDIO: 10 min MP3

A thousand people in the street (millions online)

molotov-cocktailI’ve been thinking about the disruptive power of the Internet. How it can undermine institutions. The record industry, publishing, and media come to mind. I’m sure I could come up with others if pressed.

I’m hoping for even more chaos. Clearly, our two party system of government is broken and I’d really like to see some chaos there. Why not three or four or more political parties? Hard to make a case that our government could be less effective than it is.

The Obama campaign really showed the power of the Internet to raise money and coordinate millions of supporters. I hope we see more of that but with the power on our end of the pipes. I have no idea how this can or might come about but the first step has to be sand in the greased gears of our two party system.