Category Archives: Gadgets & Apps

“New App Lets Banner Ads Listen, Remember, Respond”

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In the late 90’s I played a small part in our company’s early efforts to get on “the information highway.” We went all-in on an idea called AdActive. Proving, once again, that nothing ever dies on the Internet, I found the following on ClickZ. (1998)

Straylight in Seattle launched AdActive, a software product that allows existing banner ads to provide advertisers information on end-user brand perceptions, letting marketers target future messages based on individual responses.

Designed to support one-to-one relationships between customers and companies, AdActive works with a Web site’s existing ad delivery system or network to extend the traditional banner ad, the privately held company said.

Users are offered a number of options to tell advertisers what they think of the product or brand being presented without being taken away from the content they are viewing. AdActive then records the response so that it can be aggregated to provide detailed brand/product perception reports and used to more effectively target future ads.

“AdActive allows Web sites to realize new revenue by giving advertisers the ability to interact directly with consumers,” said Allen Hammock, technical director for Straylight’s AdActive Product Group. “Advertisers will also be able to look at what people think about their brand and products while giving Web surfers the ability to actively shape their online ad experience without registering or giving up their online anonymity.”

AdActive features a response bar, a small footprint Java applet, allows an individual to pass along positive or negative responses to an ad, contact an advertiser directly or even cancel an ad from being shown again.

The app gives advertisers the ability to respond to individual consumer brand perceptions with new advertisements or to refocus their efforts on consumers who chose not to respond at all.

AdActive is designed to work with NetGravity’s industry-standard ad delivery system, AdServer. The software is priced in a tiered structure based on a site’s traffic and computing resources.

Time Capsule

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In early 2008 Apple introduced the Time Capsule, a wireless router that automatically backs up data for any computer connected to your wifi network. In approximately 2016, Apple disbanded the wireless router team that developed the AirPort Time Capsule and AirPort Extreme router. In 2018, Apple formally discontinued both products, exiting the router market.

Don’t recall when I got mine but it was a long time ago. Since Apple no longer supports the device, I retired mine and replaced it with an external hard drive, using Time Machine to back up my MacBook.

Was planning to take the old Time Capsule to the recycle place but remembered it still has my data on it. A lot of data. I could plug it back in and erase but I’m told it would take a long time so I decided to destroy the thing. But it’s impenetrable! No way (that I can see) to get it open and get to the hard drive. I could probably beat it with an axe or a sledgehammer but that sounds like a lot of work. So I’ve decided to take it down into the woods (we live on six acres) and bury it. I know, probably not good for ground water but I’ll do my best to seal it up.

I kind of like the idea some alien archeologist discovering the thing and being frustrated she can’t find a power cord or cable for it.

“AirPods!”

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During the early days of the pandemic, as more and more people began showing up on TV via Zoom et al, I would shout out to Barb, “AIRPODS!” That quickly became annoying so I would whisper, “AirPods.” Now I just mouth the words.

I have mine in so frequently I’ve stopped noticing them (they fit my ears perfectly). Arguments about audio quality aside, they have changed my perception of music. It seems to be coming from inside my head, rather than through my ears.

Apple Music playlists (piano solos and cello solos) have become the the background for my awareness, making me noticeably more relaxed and peaceful.

Not much has changed

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The first photo was taken in January of 2020. One of the last times I was in the Coffee Zone. The second photo was taken about a week ago. My life hasn’t really changed all that much. I have discovered a nice strong filter can takes a few years off. And once it was difficult to find a photo of me without a beer in my hand, these days it tends to be a phone.


IVISII Ring Light

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When I started messing around with video there were no smart phones; no YouTube or Vimeo; no social media. And while most of the gear changed over the years, my lighting was usually a couple of desk lamps that made me look like I was being interrogated.

When the pandemic hit and we started seeing lots of folks — including some professionals — streaming from their homes, I started noticing some of them using a round light that did a much better job than my little banker’s lamp. So I ordered one.

There are undoubtedly many companies making these but I went with the IVISII Ring light, based on this review:

At $150 it’s something of an indulgence but self-indulgence is what I’m all about these days. Once we get it we’ll share some video and you can decide if it was worth it.