Category Archives: Business & Marketing

RepublicTigerSports.com

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During the early days of what we then called the “World Wide Web,” there was a mood of “digital entrepreneurism.” Anybody with a minimum of technical skills could create a website. Later, when blogs became a thing, it got even easier. You could start your own newspaper or magazine or — when the bandwidth got better and the tools easier — audio and video. Anyone could create their own “content” and do so for fun or profit. That was the dream and a few made it a reality.

One of those was my friend David Brazeal. David grew up in Republic, Missouri, a small town just outside of Springfield in the southwest corner of the state. He earned a degree in journalism from the University of Missouri and then reported news at a radio station in Jefferson City, MO.

That’s where I met him and then worked with him at Learfield Communications. David started in the newsroom but migrated to some of Learfield’s early, digital businesses. He was very good at what he did but eventually grew restless and longed to strike out on his own. His idea was to create a website that covered high school sports in his hometown.

With his wife’s blessing, he quit his very good job at a very good company and started RepublicTigerSports.com in 2009. David has defied the odds and made his “micro-site” a critical and financial success. I think it’s safe to say he covers high schools sports in Republic better than any traditional media outlook could or would. The town does not have a radio or TV station but does have a weekly newspaper.

I don’t think I could begin to describe the breadth and depth of the content on his site. If you are even remotely interested in what he’s doing, spend 10 or 15 minutes on the website. If you’re still interested, you might enjoy listening to the interview below. Runs about 35 minutes.

IBM’s intranet radio station

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IBM Radio is a live-streamed intranet community station cofounded by Azis and a few other company designers in Austin. Over the last year, the station has blossomed, and now anyone else in the company can either listen in or record their own show. Those who take part consider it a community hub for the company, and IBMers around the world tune in every day. […] Today, IBM offices throughout the globe have radio “studios,” although Austin is its headquarters. The station heads have a conference room there that’s been soundproofed and filled with recording equipment.

Employees from around the world contribute their own shows that include call-ins about career advice, a show that features weekly guests who talk about what’s going on at the company, and even shows where upper-level executives just tell interesting stories. The station tracks unique listeners—the number of individuals listening in—and found that it reaches between 5,000 and 6,000 people daily.

Fast Company

People are deleting advertising from their lives

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“People are deleting advertising from their lives. Many simply don’t like or want it and now for the first time they have a choice in the matter. With the shift to streaming, the so-called ‘millennial’ has abandoned linear TV and, in turn, the ads that grace it. Higher-income consumers are more able to afford an ad-free existence by paying subscriptions for ad-free service experiences such as YouTube Red, Hulu+, or Spotify. This further erodes the pool of young, upwardly-mobile consumers that the ad industry so covets. In the future, only older, poorer people will experience advertising.”

And those ads you “see” online?

“A display ad is considered as ‘viewed by the visitor’ if “at least 50% of its pixels were displayed on the visitor’s browser for at least one continuous second.”

The Ad Industry’s Existential Crisis

Above-ground pools suck

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dumpster-poolBut a lot more expensive. And harder to install. And remove. I’ve never had one of these pools but I see lots that have been abandoned. They seem like a good idea, for that first summer. But it soon becomes obvious that you can’t really swim in one of these things so you just stand around in chest-deep water, scooping out dead bugs and leaves.

So here’s my idea for a business (that someone has already thought of): a temporary above-ground pool. Bring it in on a flatbed trailer; fill her up; install the support gear and BOOM, you got a pool. In September you call the truck back, drain the pool and take it away. You have your yard back. (“Hey, mom! Can we put the trampoline back up?”)

Dumpster Pools

Can Learfield fetch $1Billion or more?

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Screen Shot 2016-07-19 at 2.19.56 PMThat’s the question posed in a recent edition of Sports Business Journal. Before retiring three years ago, I worked for Learfield for 29 years. Not sure how many employees they had when I started in 1984 but in 1989 there were only 49 of us. Today, more than 1,000.

I’m guessing a billion dollars is not that much for a national media company but when I remember the little house on McCarty Street that was HQ when I started, it sound like a lot of money and I’m proud of the former co-workers who made it worth that much.

Taking Social Security benefits early

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Many Americans Opting To Take Social Security Before Full Retirement Age

  • more than 4 in 10 Americans who are 50 and over say they’ll dip into the program before reaching full retirement age.
  • 44 percent report Social Security will be their biggest source of income during their retirement years.
  • The average age at which people expect to start or have started collecting Social Security benefits is 64. Just 9 percent said they would wait until after they turned 70.
  • the average American still retires relatively early, at age 64 for men and age 62 for women, according to the Center for Retirement Research at Boston College.
  • a quarter of workers over 50 say they never plan to retire, a sentiment more common among lower-income workers.

Surveillance Capitalism

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“What if, when I write down a thought on my phone to remember it later, what I am actually doing is extending my mind, and thereby extending my self using the phone. […] we extend our biological capabilities using technology. We are sharded beings; with parts of our selves spread across and augmented by our everyday things.”

“My iPhone is not like a safe any more than my brain is like a safe. It is a part of my self. In which case, if you want to get into my iPhone, what you really want to do is to violate my self.”

“Personal data isn’t the new oil, personal data is people. […] The business model of mainstream technology today is to monetise everything about you that makes you who are apart from your body.”

The nature of the self in the digital age » – Surveillance Capitalism – Part 2 »

Little Rice: Smartphones, Xiaomi, and the Chinese Dream

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Amazon: “Smartphones have to be made someplace, and that place is China. In just five years, a company names Xiaomi (which means “little rice” in Mandarin) has grown into the most valuable startup ever, becoming the third largest manufacturer of smartphones, behind only Samsung and Apple. China is now both the world’s largest producer and consumer of a little device that brings the entire globe to its user’s fingertips. How has this changed the Chinese people? How did Xiaomi conquer the worlds’ biggest market” Can the rise of Xiaomi help realize the Chinese Dream, China’s bid to link personal success with national greatness? Clay Shirky, one of the most influential and original thinkers on the internet’s effects on society, spends a year in Shanghai chronicling China’s attempt to become a tech originator–and what it means for the future course of globalization.”

A few excerpts:

The mobile phone is a member of a small class of human inventions, a tool so essential it has become all but invisible, and life without it unimaginable.

There are only three universally personal items that someone will carry with them no matter where they live. The first two are money and keys; the third is the mobile phone, making it the first new invention added to that short list in three thousand years.

The number of mobile phone users crossed 4.5 billion last year, and because of dual accounts, there are now more mobile subscriptions in the world than there are people.

A smartphone is as different from a standard-issue Nokia 1100 as a computer is from a typewriter.

Mobile phones are a funny product, midway between commodity and luxury. They are a commodity in that everyone needs one. They are a luxury in that a phone makes a significant personal statement.

Status is a bigger feature of the iPhone (in China) than in the U.S. Electronics stores display phones running Android with the screen facing out, as usual, but iPhones are often displayed case out, to show off the Apple logo.

Nokia went from being the world’s most important mobile phone company to an also-ran in three years, collapsing into Microsoft’s waiting arms after another three, a generation of dominance undone in half a decade

If you make something that appeals to 5 percent of the Chinese population, you have a potential market the size of France.