Plans are still in the early stages for the (Google) IPO, which could value the company at more than $15 billion.
Google IPO?
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Category Archives: Business & Marketing
A word from our sponsor.
My last couple of posts got me thinking. I put my name on a no-call list so telemarketers would stop trying to sell me stuff I didn’t ask for; I set up my new Google toolbar to block pop-up ads; I’ve never seen a commercial on anything I watch with my Tivo; same for my 100 XM Radio channels.
I understand the content-for-attention value proposition of “free” media. But the fact remains that most people will skip the commercials if they can. Is that stealing? Have I broken some unspoken agreement when skip past the commercials? I don’t think that’s the important question for advertisers (and the people that sell the advertising). How effective is a commercial (TV, radio, print, online) if it’s only being seen/heard/read because there was no easy way to avoid it?
The growing glut of SPAM and telemarketing calls has made me think about this more. These people are universally hated. And they know it. But they are willing to endure this because they’ve calculated that some tiny percent of the calls/emails DO work. We never thought about this with “old” media because it was so one-way. All radio and TV have commercials so if you want to watch Perry Mason, you’ll by-god watch the commercials. Does it really do any good for me to see/hear your commercial if I have a bad feeling about your company/product at the end of those 30/60 seconds? I supect the answer is –in some twisted way– yes. Yes, it does.
Corporate blogs
From an article by Hiawatha Bray in the Business Section (The Boston Globe) on the Weblogs Business Strategy conference last week:
“Consider: Every business needs to know what its employees know. Companies are crammed with experts on various topics whose knowledge goes to waste — because nobody knows what they know. Now give these workers an internal corporate blog, and encourage them to use it. Let them natter away on every topic that intrigues them. Harvest and index the results. You’ve mapped your workers’ brains. The company’s hidden experts will cheerfully reveal themselves, and the firm’s institutional memory gets an upgrade.” [By way of JOHO]
Marketing 101
You see a handsome guy at a party.
You go up to him and say, “I’m fantastic in bed.”
That’s Direct Marketing.
You’re at a party with a bunch of friends and see a handsome guy.
One of your friends goes up to him and pointing at you says, “he’s fantastic in bed.”
That’s Advertising.
You see a handsome guy at a party.
You go up to him and get his telephone number.
The next day you call and say, “Hi, I’m fantastic in bed.”
That’s Telemarketing.
You’re at a party and see a handsome guy.
You get up and, Give eye contact.
You walk up to him and pour him a drink.
You say, “May I,” and reach up to kiss him, and then say, “By the way, I’m fantastic in bed.”
That’s Public Relations.
You’re at a party and see a handsome guy.
He walks up to you and says, “I hear you’re fantastic in bed.”
That’s Brand Recognition.
You’re at a party and see a handsome guy.
You talk him into going home with your friend.
That’s a Sales Rep.
Your friend can’t satisfy him so he calls you.
That’s Tech Support.
You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing.
So you climb onto the roof of one situated toward the center and shout at the top of your lungs, “I’m fantastic in bed!”
That’s Spam
Source unknown. Found this on Halley Suitt’s blog in 2003
Stock market prediction
Douglas Rushkoff’s “official and not-to-be-wagered-upon stock market prediction is a 10-15% rise in the S&P by the end of February, and then freefall down to 6500 before the war starts. Then, a blip up with that sense of certainty that always accompanies a good ariel bombardment, and a blip back down when we realize that in a globally networked economy, war is bad for business, too.”
BMW Films: Hostage
And I thought you had to watch them in a theater or TV. But I was wrong. A few weeks ago I kept seeing a movie trailer for a film called Hostage. “We gotta see this movie,” I told Barb. Then I noticed it was showing at BMWfilms.com. Oh, shit. It’s a commercial. Never mind. No…mind. Go to BMWfilms.com and watch this eight minute… (movie? film? cinema? commercial?). I don’t what you call it but I watched three of these (about 8 minutes each) and I don’t remember when I’ve seen anything more entertaining. I won’t try to review these. Or categorize them. Just watch them. If these are commercials, they’re not like any commercial I ever saw. They did make me think about owning a BMW and that’s probably what it’s all about. My, my, but these were good. Directors like John Woo and Tony Scott (Spy Game, Crimson Tide, True Romance, Top Gun)…actors like Gary Oldman and James Brown. And I’m sitting here in front of my little Thinkpad watching these stream on a DSL connection thinking, “I could watch 90 minutes of this, easy.” So. Is this the advertising of the future? I don’t know now. But I’m thinking I would have paid to watch this BMW commercial and I’m already paying to not watch lots of other commercials. The winds of change are blowing.
Relaunch Learfield.com
After months of planning and hundreds of hours of work, we re-launched the corporate website at 5:00 a.m. on November 1. On time and only a little over budget. The look and feel is the work of a very talented designer named Kory Johnson. Her style is very sleek and clean.
Everything beneath the hood was created by Gestalt, Inc. Chief Knowledge Architect Andy Waschick has spent so much time on our sites that he’s had no time for his own. He has a blog but it’s a sometimes dark and forbidding place that I dare not send you without his permission and note from your mother. Having Andy build your website is like… having Thomas A. Edison wire your home. It’s likely to take a little longer because he’s always creating and inventing and staying up all night in his workshop building a garage door opener before you have a car (or they’ve been invented). Somewhere along the way I stopped asking, “Would it be possible…?” because nothing is impossible for Andy.
The next phase for Learfield.com will be the development of a company-wide intranet. The thought of really connecting all of the employees in our company can be a scary one for some of our managers. Do we really want everyone to be able to communicate with everyone else? Do we really want them to be able to communicate with our customers and business partners?
The Curse of Competence
“People with more of an attitude of “whatever it takes” wind up taking on more and more of the jobs no one wants and thus have less and less time for the jobs they really want to do. I call this the “curse of competence.” … Oddly, in a time of real resource constraints, it is not good to become known as the person who can get things done no matter what. If you did it with “x”, the organization doesn’t say, “well, I’ll bet he could be spectacular with ‘2x’.” Instead it says, “He did so well with ‘x,’ we bet he can get it done with ‘3/4x’ too.”
— From blog called Middle Monkey, via Halley Suitt
Conference blogging
I’ve been attending conventions, conferences and meetings of one sort or another for twenty-five years but this one is different. This one is wired. More to the point, it’s unwired. Many (most?) of the attendees have their notebook computers fired up and connected to the Internet via a wireless network. So, while the speakers were making their presentations, many of the people in the audience were “reporting” what was being said by posting (text and photos) to their personal blogs. Now, I don’t know if this is journalism or not. But I’m not sure it matters. Something is going on here. Steve Gibson is talking about Internet security and seconds later some guy in the audience hits the enter key and people all over the world can read about it (with photos). No networks. No editors. No filtering. How do we know that what we’re reading is accurate or fair? Well, there were probably a dozen people blogging today’s presentations. Pretty unlikely they’d all have the same ax to grind. Like I said… feels like something is happening here. [killed dead links in this post]
Walnut bowls and T-shirt shops
When the “outdoor advertising” boys thought Missouri might pass some restrictive laws against billboards, they got busy and started throwing up billboards all over the state, trying to get in under the wire. Turns out they had nothing to worry about. Their lobbyists came through. If Mount Rushmore was in Missouri, we’d have it plastered with billboards. If we were blessed with the Grand Canyon, we’d trash it up. I was born in Missouri and have lived here most of my life but I gotta say, we are one low-rent bunch of trailer park hillbillies. We are walnut bowls and T-shirt shops. It’s not enough that we have the worst highways in the country, we line them with monstrous billboards. I imagine travelers from more enlightened states passing through… “Honey! Wake up! You gotta see this! Nothing but billboards for as far as you can see.”