Mark Cuban says bring back live commercials

Posted on April 17, 2006 by Steve Mays

Dallas Mavricks owner Mark Cuban says bring back the live commercial so neither the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challenge or a creative one but it would entail a whole lot more work. I don’t watch TV ads now but I just might watch a few if they were live. Could we make this work in our network newscasts? Doubtful. Our clients probably woudn’t like it. Our sales reps wouldn’t like it. Our anchors wouldn’t like it. But our listeners might. [via AdRants]

Shop Talk: International Sports Properties

Posted on April 1, 2006 by Steve Mays

The company I work for (22 years in June) competes with –and partners with– a company called International Sports Properties (aka ISP). ISP has the rights to UCLA who plays in the second game of the Final Four semi-finals tonight. Which brings me to a story I found on the Winston-Salem Journal website. A well-done profile on ISP and the “elite-college multimedia-rights niche.” (Alternate link) I learned some things about collegiate sports marketing which is now, far and away, the largest part of our business. For example, corporate spending on college-athletics programs is expected to reach $458 million this year, up from $415 in 2005.

When I joined Learfield in 1984 we had the rights the Missouri and had just acquired the rights to Iowa State and…Kansas? Anyway, sports was a small piece of what we do. No longer.

Why should your company be blogging?

Posted on March 31, 2006 by Steve Mays

“Asking why you should use blogs is like asking why you should answer the phone. It might be a customer, a developer who wants to use your services, or a reporter who wants to write about the company. Your competitors answer the phone, so you should too.” — Dave Winer’s

Posted by Clyde

Posted on March 28, 2006 by Steve Mays

It’s a little too early to say that our company is blogging (corporately). But there’s a teensy, weensy spark that could become a flame. Clyde Lear –our CEO/President/Founder and All Around Good Guy– has dipped his toe in the blog pond. Several us always thought he’d be a natural and today’s post would seem to confirm that. For reasons known only to him, he asked a few employees at random what they were reading and posted the results. Why do I think this is worth a mention?

No news release. Nothing about our company’s growth. Just a little nugget about the people that make up our company. He didn’t ask the senior management staff what they were reading. He walked down the hall and asked the folks in the cubes. Clyde was once a journalist and has always been a good writer. I hope he becomes a regular blogger. He’ll have interesting and important things to say.

Dave Winer on blogging

Posted on February 18, 2006 by Steve Mays

Henry forwarded a link to a Slate piece that suggests blogs –as businesses– have peaked. If you’re a regular, you aleady know my thoughts on blogging. Companies with a clue, confidence and a good blogger… can/will make valuable use of blogs. As to the Slate article, I refer you to Dave Winer who sees blogging as “part of life”:

Blogs are where new businesses will spring from. Think of blogs as being like dorm rooms, and remember that’s where Dell Computer came from. Blogging communities are incubators. Some communities incubate negative stuff, plenty of those, but occasionally a blogging community serves as the launching pad for something good. There will be a steady stream of those, and they will be on the cover of magazines, and will belong there.

Advice for new graduates from Scott Adams

Posted on February 18, 2006 by Steve Mays

Teamwork is what you call it when you trick other people into ignoring their priorities in favor of yours.
Leadership is a form of evil. No one needs to lead you to do something that is obviously good for you.
Business success is mostly about waiting for something lucky to happen and then taking credit.
Preparing a Powerpoint presentation will give you the sweet, sweet illusion of productivity.

I also kind of liked one of the commnets: “Unprofessional” and “passionate” is the same thing.

2006 Commodity Classic in your pocket

Posted on February 17, 2006 by Steve Mays

This is such a good idea. First time I’ve seen it but I predict it will be routine in the not-to-distant future. AgWired’s Chuck Zimmerman will be blogging the 2006 Commodity Classic:

All the pictures I take and video and audio I record will be pre-loaded onto a video iPod. One of those things will be country music star Michael Peterson’s performance that’s being sponsored by New Holland. Once we know who the winner is Michael will record a personal message which we’ll also load onto the iPod. And, there’s more. We’ll also load Michael’s newest CD, “Down on the Farm,” which you can currently only purchase from your local New Holland dealer. It won’t be out in stores until later this spring.

Or you could hand out some key-chains.

Got milk?

Posted on February 14, 2006 by Steve Mays

Sounds like SC and LA have lifted the black-out on the breakup: Lance used his satellite radio program to talk about the breakup, saying lots of nice things about his former love. And Sheryl was talking with Ellen DeGeneres. The 44-year-old rocker thanked fans for their support and noted that — despite the heartache — she is free and single again. “‘All my friends say I have to get right back on the bike,” Crow quipped, “‘and I keep saying, ‘Maybe not a bike.'”

Agribloggers wanted

Posted on February 11, 2006 by Steve Mays

Chuck Z. (AgWired) already has more business than he can take care of and he’s looking for bloggers and podcasters:

Passionate about agriculture. Willing to write one or more articles per day at least 5 days per week. Can be brief and yet offer significant information and ideas. Computer literate (knows how to make a hyperlink, Google’s to find out stuff, etc.). Already blogs would be nice. Can take a decent digital photo and edit it. Owns a digital camera and notebook computer.

I don’t care if you have a “day” job. I don’t care if you’re currently unemployed even. What I will care about is quality, self-initiative and dependability.

My first thought was anyone with this skill set has or can land a full-time gig. They don’t have to take digital piece work. But maybe you like your day job (with 401k and health benefits) but would like to indulge your “passion for agriculture” in your spare time…be part of a communications revolution…and pick up a few bucks to boot. Maybe you’re an FFA student working your way through college. Maybe you’re a radio news guy making $22k.

I have no doubt Chuck will find his bloggers and podcasters. And he won’t care if they work in their pajamas.

smays.com

“You are not controlling the storm, and you are not lost in it. You are the storm.“ — Sam Harris

Category Archives: Business & Marketing