Not so long ago, if you felt like your employer wasn’t doing you right, you could write a letter to the president and try to get a reporter to listen to (and publish) your story, but that was about it. Good chance you wouldn’t get heard. In 2007, you make a little video and put it on YouTube.
“A David and Goliath battle pits a union local against the parent of Miller Brewing. Judy Burnick is business manager of the Office and Professional Employees International Union Local 35 in Milwaukee. In Madison Tuesday, she said workers are concerned that they’ll no longer be eligible for pension benefits under terms of a new contract offer by South African Breweries, Miller’s parent company. The union has filed complaints, with the federal Equal Employment Opportunity Commission, and the Equal Rights Division of the Wisconsin Department of Workforce Development. Burnick said the union members know that the only way they are going to get a fair shake in retirement is through their pension plan. The workers have gone so far as to post a video on YouTube, aimed at Norman Adami, the president and CEO of South African Breweries North American operations.”
When I watched the (semi-goofy) video, only 5,000 others had done so. But I’ll bet you a cold Miller High Life that one of them was Norman Adami.
I’m a big fan of the Keith and the Girl podcast. If you have never listened you can skip this post because it probably won’t make any sense. Keith is a sort-of stand-up comic who shoots the shit with his girlfriend, Chemda, for an hour every day. Explicit content. Not for sissies. I love the show.
That’s the prediction of Google Audio national director of sales Drew Hilles tells Inside Radio “Our main goal is to draw new advertisers to radio” and when they do that’ll put pressure on inventory and result in higher rates for all buyers. The onetime CBS Radio exec says “our goal is to raise rates” and return the sector to double-digit growth. He says one way they help preserve a station’s rate card integrity is by allowing buyers to pick markets — but not individual stations. And Hilles says “stations have control of the throttle of how much of the inventory they open up or not.” Hilles says Google is working to attract some of its existing 100,000 advertisers who have found radio too tough to buy. Hilles says what attracts them is the “more Googley way” they sell radio that affords buyers more accountability and trackability. Google says “a large amount” of the advertisers are new to radio. [