What is it with the Apple logo on TV?

Applelogo

"Sex and the City’s" Miranda, Cynthia Nixon, sat down with Jimmy Kimmel on Wednesday night to promote her blockbuster chick flick. Jimmy brought out his laptop partway through the interview for an online multiple choice quiz, which decides which of the four main SATC characters the taker is most like."

I started noticing this after I turned in to a Mac fanboy. What’s the big deal about masking the Apple logo? I guess they’d mask any recognizable brand logo. The difference is how distinctive the MacBook is. But maybe that’s true only of Mac fans. To everyone else, it’s just a laptop.

So here’s today’s assignment: Name another product that is equally recognizable (without seeing the brand logo). Begin.

Minority Report Billboards

“Billboards are, for the most part, still a relic of old-world media, and the best guesses about viewership numbers come from foot traffic counts or highway reports, neither of which guarantees that the people passing by were really looking at the billboard, or that they were the ones sought out.

Now, some entrepreneurs have introduced technology to solve that problem. They are equipping billboards with tiny cameras that gather details about passers-by — their gender, approximate age and how long they looked at the billboard. These details are transmitted to a central database.

Behind the technology are small start-ups that say they are not storing actual images of the passers-by, so privacy should not be a concern. The cameras, they say, use software to determine that a person is standing in front of a billboard, then analyze facial features (like cheekbone height and the distance between the nose and the chin) to judge the person’s gender and age. So far the companies are not using race as a parameter, but they say that they can and will soon.

The goal, these companies say, is to tailor a digital display to the person standing in front of it — to show one advertisement to a middle-aged white woman, for example, and a different one to a teenage Asian boy.” [New York Times]

New media can’t get here soon enough

Proto-blogger Dave Winer thinks the real problem revealed by Scott McClellan’s new tell-all book is that the press was complicit in beating the Iraq war drum:

“But corporate-owned media isn’t interested in helping us make decisions as a country, they’re only interested in ad revenue. That’s why it’s so important that we’re creating new media that isn’t so conflicted, and why the question of whether bloggers run ads or not is far from a trivial issue.”

When it comes to national media, there really are not that many outlets that need to be manipulated. Four TV networks; maybe that many cable news channels; a handful of newspapers with national reach. If you can juke them, you’ve got a lot of the country juked.

The sooner their influence is diminished, the better. There will no longer be even the illusion of “national media” and people will have to work (a little) at being informed. Sure, the willfully clueless will still head for blogs and news sites that confirm their view. But the rest of us will stop trusting (if we haven’t already) news organizations that are child’s play for political spin-miesters.

The Digital Cottage Industry

Agwired

I’ve posted frequently about my friend Chuck, who –with his wife Cindy and a SWAT team of free-lance bloggers– have built a thriving business providing blogging, podcasting and related services to a growing list of clients.

"Cindy and I have been going over calendars and we just realized that we have 23 events scheduled to blog in the next 3 months. Yeeow. Just the hotel reservations, credentialing, registering, airline reservations, etc. are a task. We’ve also got 5 website projects underway just to add to the fun."

Can you make money blogging? For most, the answer is "not likely." For the few, the proud, the Marines… yes. Booyah!

The results business

Mark Ramsey points to a survey of marketing professionals that shows growing pressure on accountability:

“86% of marketers say pressure has increased on them to account for results; no one said that the pressure has decreased. Moreover, 68% of organizations are measuring the quantifiable contribution of marketing to the bottom line.

Message to radio: You’re no longer in the advertising business. You’re in the results business.
So which are you selling, advertising or results?”

I feel like I should have something to say about this… but I don’t know what it would be.

“Waning Days of the Road Warrior”

I hate air travel. Not “white knuckle” hate, but “hassle hate.” Fortunately I don’t have to do much of it any more. But lots of people in our company do and I feel for them. I also wonder how much of it is really necessary. Usually while playing with iChat and live video streaming.

Latest issue of Business Week has an article titled, The Waning Days of the Road Warrior (Why the current slowdown in business travel may not end when the economy recovers).

“For years, Irv Rothman, CEO of Hewlett-Packard’s Financial Services division, traveled at least once a quarter—top three lieutenants in tow—from his New Jersey base to HP’s Silicon Valley headquarters. After enduring Newark airport hell and six-and-a-half hours of stale, germy air, the team would arrive, strung out, to meet with their boss. For one hour. Then they would turn around and do the whole thing all over again.

The super surge in oil prices and resulting spike in airfares is just one reason companies are ordering their road warriors home. Factor in, too, the misery of modern air travel, which has de-glamorized the business junket. HR types also have a new appreciation for how the frequent-flier lifestyle can wreck executives’ health and family lives. And they have come to realize that jetting off for a one-hour meeting, while instinctual for corporate strivers, is rarely productive.

So, if managers aren’t flying to meetings, what are they doing? Using newfangled technology that is finally delivering the kind of Star Trek-y, space- and time-shifting experiences that tech executives have blabbered on about forever. Videoconferencing, Web-enabled meetings, online collaboration tools—all are giving workers the ability to dart around the globe from their desk chairs.”

The article reminded me of driving from Jefferson City, MO, to Dubuque, IA (9 hours?) to call on a station manager who really didn’t want to see me. To get the appointment I said something like, “All I need is a minute of your time.”

When I walked into his office and started take a seat, he reminded me that I had said I only needed one minute and that’s all that I had. So I stood there with my little briefcase in hand and told him what our network could do for his station. (I didn’t sign him up) Today I might have just sent him a Quicktime file or made my “pitch” via iChat. No less effective and a lot less costly.

Videoconferencing and related technologies really only work when both parties want to hear what the other has to say. How many meetings take place because it was the only way the “prospect” could get the sales rep to leave her the fuck alone? (Wonder if there’s any data on that)

These days, most of the people I deal with in remote locations want to talk to me and I want to talk to them. And, increasingly, they have the tech skills to do a quick face-to-face.

And if I need to send them a url or an image or any other kind of file for that matter, it’s easy to do.

Old Schoolers will talk about body language and non-verbal communication and “pressing the flesh” and all the other arguments for being in the same room.

We’ll talk again when that airline ticket to the coast is $2,000.

“Interact or stay home”

Seth Godin writes of a new standard for meetings and conferences:

“Here’s what someone expects if they come to see you on an in-person sales call: that you’ll be prepared, focused, enthusiastic and willing to engage honestly about the next steps. If you can’t do that, don’t have the meeting.

If you’re a knowledge worker, your boss shouldn’t make you come to the (expensive) office every day unless there’s something there that makes it worth your trip. She needs to provide you with resources or interactions or energy you can’t find at home or at Starbucks. And if she does invite you in, don’t bother showing up if you’re just going to sit quietly.”

There’s little doubt I could do what I do from home (or the Coffee Zone) but gosh, I’d miss interacting with co-workers. I could get some of that over the net but I do like breathing the same air.

Having said that, I can do without the travel and hassle just to watch a Powerpoint show. On Saturday, I showed one of our top execs just how easy it is to stream live via Ustream. I could almost reach out and touch the little lightbulb that appeared above his head.

Wanted: Chief Customer Experience Officer

Steve Rubel describes three “emerging digital careers” to watch. You can read his description of each here, but “Chief Customer Experience Officer” seems like a must-have to me:

“Want to know if a company is a good witch or a bad witch? It’s easy. The web knows. Google, the media and online communities are littered with tales of companies that have exemplary products and customer service. However, it’s often easier to find those that have been vilified for the opposite. That’s the thesis of Pete Blackshaw’s forthcoming book – Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.

Here’s an experiment. For fun, enter any company into this special Google search engine I set up and let me know what you find. Brands are increasingly recognizing that customer experience is everything.” [Thanks, David]

Seth Godin on “just being human”

The hopelessly clueless should avoid letting Seth Godin know:

“You can contact just about anyone you want. The only rule is you need to contact them personally, with respect, and do it months before you need their help! Contact them about them, not about you. Engage. Contribute. Question. Pay attention. Read. Interact.

Then, when you’ve earned the right to attention and respect, months and months later, sure, ask. It takes a lot of time and effort, which is why volume isn’t the answer for you, quality is.

That’s a great way to get a job, promote a site, make a friend, spread the word or just be a human.”