Category Archives: Business & Marketing

Mel Karmazin interview: “Fucking with the magic”

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Mel Karmazin is the CEO of Sirius Satellite Radio. Before that he was head of CBS Radio. For most of his career he has been known as a “Wall Street darling” for his ability to drive up the price of his various companies’ stock. Don Imus frequently referred to him as the Zen Master. Let’s just say he knows a lot about radio and advertising. I was struck by his description of advertising and frank assessment that Google was “fucking with the magic.”

“I loved the model that I had then. At that point I had… I was the CEO of  CBS and I had a model where you buy a commercial… if you’re an advertiser you buy a commercial in the Super Bowl and, at that time, you paid two-and-a-half million dollars for a spot and had no idea if it worked. I mean, you had no idea if it sold product… did any good… I loved that model! That was a great model! And why …if I can get away with that model… if I’m in the business where I can sell advertising that way, why wouldn’t I want to do it?

No return on investment. And you know how everybody looks for return on investment? We had a a business model that didn’t worry about return on investment and then here comes Google. They screwed it up. They went to all these advertisers and said, we’ll let you know exactly what it is.”

Oooh. Reminds me of the old saw, “I know that only half of my advertising works, I just don’t know which half.” The full interview is worth a watch and confirmed my feeling that a real sea change (in advertising) is taking place.

Monsanto Twitter silence on AP story

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I just spotted (in Google Reader) an Associated Press story about Monsanto with the headline: Monsanto seed business role revealed. Here’s the first graph:

ST. LOUIS — Confidential contracts detailing Monsanto Co.’s business practices reveal how the world’s biggest seed developer is squeezing competitors, controlling smaller seed companies and protecting its dominance over the multibillion-dollar market for genetically altered crops, an Associated Press investigation has found.

I was curious what the twitterverse was saying about the story and found an endless stream of links and comments. No surprise there.

I’ve been following one of Monsanto’s Twitter feeds (@monsantoco) for a while and dropped into see how they were responding to the story and the Twitter buzz.

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Nothing since Friday morning at 9:10. Hard to draw any conclusions without know more but with almost 3,000 followers, why wouldn’t you use Twitter to “engage in the conversation.” If not now, when? If not Twitter, how? If you’re going to use social media to tell your story, you gotta be there if/when the story gets unpleasant or be conspicuous by your absence.

Depending on the serious of the AP investigation, there are probably lots of emails and phone calls and maybe even a few meetings, to decide if/how/where to respond to the story.

If anyone on Learfield’s senior management team are reading this, take a few minutes at your next meeting to talk about how you would respond to a big, negative story about our company.  I really think we could engage quickly without making our lawyers all jittery and nauseous.

Disclosure: Monsanto is an advertiser on at least one of the radio networks owned by the company I work for.

UPDATE: Monsanto did get a response up last night. And linked to it from Twitter. Probably hard for a company that large to move any faster.

Matt Taibbi: Obama’s Big Sellout

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“Barack Obama ran for president as a man of the people, standing up to Wall Street as the global economy melted down in that fateful fall of 2008. He pushed a tax plan to soak the rich, ripped NAFTA for hurting the middle class and tore into John McCain for supporting a bankruptcy bill that sided with wealthy bankers “at the expense of hardworking Americans.” Obama may not have run to the left of Samuel Gompers or Cesar Chavez, but it’s not like you saw him on the campaign trail flanked by bankers from Citigroup and Goldman Sachs. What inspired supporters who pushed him to his historic win was the sense that a genuine outsider was finally breaking into an exclusive club, that walls were being torn down, that things were, for lack of a better or more specific term, changing. Then he got elected.”

Oh dear. Who’s my favorite political reporter? Who’s the guy I always turn to for the hard, profane truth? That’s right, Matt Taibbi. The graf above is the lead to his latest piece in Rolling Stone. And this, sums it all up:

“What we do know is that Barack Obama pulled a bait-and-switch on us. If it were any other politician, we wouldn’t be surprised. Maybe it’s our fault, for thinking he was different.”

“The Bad Managment Stimulus”

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The always brilliant Scott Adams on entrepreneurship:

“The Dilbert Principle observes that in the modern economy, the least capable people are promoted to management because companies need their smartest people to do the useful work. It’s hard to design software, but relatively easy to run staff meetings. This creates a situation where you have more geniuses reporting to morons than at any time in history. In that sort of environment you’d expect the geniuses to be looking for a way out, even if Plan B has a low chance of success.

Big companies with bad managers are the ideal breeding ground for entrepreneurs. Employees are exposed to a wide variety of business disciplines, and can avail themselves of excellent company-paid training and outside education. When you add broad skill development to the inevitability of eventually getting a moron for a boss, thanks to frequent internal reorganizations, it’s no wonder that big companies spray entrepreneurs into the environment like the fountains at Bellagio.”

Mr. Adams’ book, The Dilbert Principle is the last management book I read and gave me the courage to begin planning my escape from management.

Newspaper ads: Bought or sold?

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I don’t think I’ve ever met a newspaper advertising salesperson. Given that (until recently?) newspapers are jammed with ads, doesn’t that seem odd? During my Radio Years, I wrote countless commericals and it was common to start from an ad torn from the local newspaper.

My sense back then was that businesses “bought” newspaper ads rather than having to be “sold.” A grocery store HAD to have the weekly specials in the local paper.

I suspect far more time an effort went into the layout of the ad than the selling.

If we have any current or former newspaper sales people reading this, leave us a comment. I’d love to know more about the sales process and how it has changed or is changing.

WordPress, StudioPress, Thesis. FTW.

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TS-thumbnailWe completed a make-over of one of Learfield’s websites yesterday. Like most companies, we’re watching our expenses, so I was pleased to bring it in for the $59 I paid for the theme (not counting my time and some IT help with site prep).

Since the beginning of the year, we’ve converted a dozen websites to WordPress and the process has gone very smoothly. With 50 users working in half a dozen offices, we needed a very friendly content management system and WordPress has delivered. Both for the people working in our newsrooms and for me.

There are literally thousands of plug-ins for every conceivable task. And they’re all free (or donor supported).

I’m not a designer but the variety of affordable WordPress themes is staggering. After a good bit of looking, I found myself coming back again and again to two providers:

StudioPress has great-looking themes that cost about $60 each. Use as-is or have one customized for a couple of hundred bucks.

Thesis is the theme I chose for our news networks. Out of the box, it’s a clean, minimalist design. We can add a coat of Candy Apple Glitter Flake paint later, but for now, I wanted something that was easy to manage under the hood.

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Both of these developers have great support forums and documentation.

I’ve spent less than $2,000 on the refresh of ALL of our websites. Aside from some great help by our IT folks, and the day-to-day content posting by our news and sports staff, I support all of these by myself.

If quick turn-around is a requirement, StudioPress/Thesis + WordPress is a winning combination. If the content has been assembled, I can get a site up and running in a matter of a few hours.

Fast, inexpensive and fun. For the win.

A billion Chinese, shoulder-to-shoulder

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Nobody talks about getting into a land war with China anymore but back during the Cold War, it was generally understood to be a bad idea. And someone would point out that if every Chinese man, woman and child started marching into the ocean, they’d never run out of people because of the birth rate. Which I gather is less of a problem these days.

I only bring this up in the context of more troops for Afghanistan. I don’t know if the Chinese have troops there, but they could if they wanted to. And that’s my point.

Want to find Bin Ladden? Squash the Taliban? No problem. We’ll just line up a a few million of our soldiers, about two feet apart, and walk from one end of (fill in the name of country) to the other. When one of our guys gets shot or falls in a hole, we’ll send a replacement.

Yes, it’s a dumb strategy. But not much dumber than what we’re doing. And since the Chinese leaders don’t have to worry about mid-term elections, they can skip a lot of stupid stuff. But maybe they’d do this, just to clean up our mess.

“You go home. We’ll take care of these rock piles and the whackos who live there. Fix your economy, do something about your schools, and clean up the corruption in your financial and political institutions. When you get your shit together, call us.”

XM Radio burning up on re-entry

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This post from a year ago is still getting comments. The latest from “Will”:

“Just canceled. Used the corporate customer relations number. XM had my account all screwed up. They deactivated my account and would not waive the $14 reactivation fee. I asked if they could not or would not. They said they could do it, however, go %^&$ yourself. (not quite in those terms) I’ve been with them since inception and had up to 5 radios at one time. Kept canceling a radio every time they raised the family plan prices. Very short sited company. At least I saved a few hours on hold finding this number on this blog.”

My little post is 4th result of almost 98,000 search results. And all of the comments are in this vein. Doesn’t this scream that the company knows they won’t make it and have adopted a scorched earth strategy?

Why they’ve started putting soap in boxes

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I’ve recently noticed most popular brands of bar soap are sold in boxes, instead of just the paper wrapper. You don’t have to be a genius to figure this out. It makes it a little less obvious –in the store– to see that they’re giving you less soap for the same prices.

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The bar on the top is Dial (4.0 oz). The bar on the bottom is Ivory (4.5 oz). It appears to my untrained eye that they’ve shaved more than half an ounce but Ivory is probably less dense (it floats!).

One of the marketing shills would undoubtedly try to convince me the big dip and rounded corners make it easier to hold some horse shit.

It is my sincere hope –long shot, I know–  than in a couple of months I can search Dial Soap and find this post on the first page of Google results.