Category Archives: Blogging

Post number 4,000

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In February smays.com will be seven years old. I have not posted every day since that first one in 2002, but I’ve been reasonably consistent. This is post number 4,000. A nice, round number of absolutely zero significance. But we bloggers must make note of such things.

If I had to guess, I’d say fewer than 10 percent of those 4,000 posts were in any way original. The rest were comments on, and links to, other posts, stories and articles.

The tools have gotten better since I began. There was no YouTube or flickr when I started. Social networking was still more of a concept than a web reality. And you pretty much had to be in front of a computer since phones weren’t smart enough or fast enough for surfing and blogging.

Can’t wait to see where we are at post number 5,000… or 10,000.

Henry’s blog as book

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Some months ago I mentioned to Henry that he could have his blog printed as a book. He checked out a few services, pulled out some of his favorite posts and had them crank out a hard-cover book. I think they even have a name for this, “vanity press.”

I was impressed by the quality of the paper, binding, etc. The only thing that prevents me from doing one of these is having to select the posts. I’m all about digital and online and all that but I do love the smell and feel of books and it would be fun to have one on the shelf that I wrote.

Putting Ana Marie back on the plane

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AmcblogAna Marie Cox was covering the McCain campaign for Radar Magazine until it shut it’s doors on Friday. AMC tweeted us to her blog for the story:

“It will cost about $1500 to cover just the last day of the campaign, and over $1000 a day for each day leading up to it. While I still blog for TIME’s “Swampland” * — and I will for as long as they let me! — I am without a source for travel funds. So, you know, anyone interested in sponsoring a foul-mouthed blogger, slightly used?”

Like a public radio fund drive, she offered premiums for different levels of giving.

“Over $100: My instant message screen name, regular personal updates via email and/or instant messages on election night.”

I kicked in$150 because I’m a fan and liked the idea of helping a blogger. Seems like I wasn’t alone.

“At the moment, donations come to about $2500 — a thousand past my goal of simply seeing the McCain campaign off into the gentle night come Nov. 4 (literally! sort of!), and just about enough to cover spending election eve out on the trail as well.”

Ana Marie is hardly the first blogger to ask her readers to support her work. But I think I would have been willing to pay $5 or $10 a month for a year to fund her efforts. Is this some kind of model for the future?

Update: 10/28/08

Should your company blog?

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Matt Dickman (Techno//Marketer) is Vice President, Digital Marketing at Fleishman-Hillard in Cleveland, Ohio, and he says the answer to the question above depends on how you answer the following questions (Hint: the answer has to be ‘yes’):

  1. Are you listening to your online community? – Are you spending a minimum of two hours a day searching, reading Google alerts or using a monitoring tool like Radian6?
  2. Do you have something unique to say?
    – How will you differentiate yourself from other blogs and other
    companies? This could be your people, the information you publish or
    other forms of thought leadership.
  3. Are you willing and able to say it? – Can you talk about your industry and are you willing to put it out there?
  4. Are you willing to be challenged and criticized? – This goes with the turf. You have to be able to facilitate conversation in a respectful manner to grow a community.
  5. Are you willing and able to dedicate the resources to succeed?
    – People always underestimate this one. A good rule for this to succeed
    is to have one person dedicated to the success of your strategy for a
    minimum of 4 hours per day (2 hours of which is listening and
    commenting). That is one half of a full time person’s week. Have
    staffing plans in place as you grow and start realizing your success.

Matt has even provided a decision tree to help his more visual clients with these questions.

The two hour committment referenced in #1 sounds like a lot but I really don’t know how a company could get the most out their blog without the primary blogger investing that much time. You can’t be a naturalist if you don’t go in the forrest. Thanks to David for finding and sharing.

Death by manure spreader

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I came across a story submitted to one of our networks yesterday, about an 81-year-old man was killed when he became caught in the manure spreader he was operating. This just struck me as a bad way to go.

Which started me thinking about “good” ways and “bad” ways. When was the last time you heard or read a story about someone dying in their sleep? Okay, that probably isn’t much of story.

Or about some old guy dying in flagrante delicto, which I think means “in the saddle.” I assume those stories are hard to report. And the deceased is usually found alone in a hotel room with his shoes on the wrong feet.

While there are few “good” ways to go, some are just a damn site worse than others. So I’ve set up a little blog where we can post these stores and be glad they weren’t about us.

If you spot one of these, please send them my way (Steve Mays at Gmail.com) with “Bad Way” in the subject line. Let me know if I can use your name.

I’ve registered BadWaytoGo.com but it isn’t hot yet.

Blogging: “A basic right of being in the media business”

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The always-plugged-in Amy Gahran insists your blog is “Media Career Insurance” for journalists.

“Because in a professional environment where staying findable equals sustained opportunity and flexibility, search engines are a key arbiter of your career. The more findable and linkable you are, the more search engines will reward you. … And search engines really, really love blogs.”

“Having your own blog is media career insurance. It will serve as your “home base” where you establish your personal reputation, track record, abilities, interests, and aspirations.”

Ms. Gahran offer some tips for starting a blog. Read her post where she explains each:

  1. Get a good domain name.
  2. Map your domain to your site, so every page on your site bears your domain.
  3. Stick with your domain.
  4. Don’t work for anyone who won’t let you keep blogging.
  5. Join the conversation, and link back to yourself
  6. Keep your blog going even if you also blog elsewhere

I particularly liked: “Consider blogging a basic right of being in the media business.”

Most of the journalists I know and work with do not have a personal blog. I think most of them would insist they don’t have time to blog. A few don’t think it’s “appropriate” for a journalist to blog.

Tie me up and blog me

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I think I could count on one hand the number of times I heard or read the word “snarky” before email (and blogging) came along. I subscribe to he notion snarkiness requires a certain level of wit and charm. Otherwise, it’s just bitchy or whiny.

My first snark crush (I’m still not over her) was the Wonkette. The nome de blog of Ana Marie Cox. Ms. Cox was an early blogger who now snarks (last time, I promise) on Time’s Swampland. I trot along after her on Twitter and found a link to a delightful exchange with Megan at Jezebel.com.

“Since the world is ending around us, it’s important to take note of what parts of our civilization fell and in what order. And, really, there’s no one better at documenting mayhem than the original Wonkette (the rest of us are just pale imitations), Ana Marie Cox.”

And then there’s this exchange regarding McCain spokesman Tucker Bounds:

ANA MARIE: “They really need to stop sending the twelve-year-old intern out to the morning shows. Or cable shows, I mean. I think I was thinking “morning show” because he’s getting his ass kicked, in all cases, by heavily rougued faux-next-girls! GIRLS!

MEGAN: Actually, the man just needs to, like, fucking prepare before he goes. Your candidate is out lying like he’s Dick Cheney or something, you gotta put your big boy panties on just like Ari Fleischer did and take it. I think the real problem is that Tucker Bounds likes getting spanked by hot women.

I’ve heard the “big boy panties” reference before but it was “big girl panties.” Someone in the Bush administration?

Missouri Reality Stars

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One of the (perhaps THE) most important elements of a successful blog is focus. The narrower the better, and it really should be something you are passionate about. Missouri Reality Stars is a good example. From the About page:

“So I’ve been paying attention to pop culture for a long long time. I happened to notice that a lot of people on reality TV are from my home state…the Show Me State of Missouri. Apparently it really is. Being from the same state makes me feel like I should root for them, home team spirit ya know. So that’s what this site is about, finding and promoting Missourians who’ve made it on reality TV.”

M.R.S is the love child of co-worker Amy. Droll is the way she roll.

Beyond the blog

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TwittergoogleshareLike a lot of bloggers, I’m spending more and more time feeding my Twitter page. My friend David describes his “tweets” as the same smart-ass remarks he blurted out in class that left his pals in stitches and earned him a trip to the principal’s office. Twitter can be a little more personal and real-time than a blog post (“I’m in caffeine extremis at Coffee Zone, listening to Amy Winehouse”).

I’m also “sharing” more stuff from my Google Reader. I can hundreds of stories (from blogs and news sites) every day and when I see one I think is interesting, I “share” it and a link shows up in a light blue box on the right side of this page. To see more than the last 5 items, click the “Read More” link at the bottom. I usually don’t add anything to these. I just post them. But I really believe I’m better at spotting interesting/amusing stuff than coming up with it myself.

So, if you drop in and don’t see anything of interest, check the Twitter feed (which you can “follow”) and the Google Shared page.