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Posted on January 14, 2010 by Steve Mays

On several occasions I have gushed about Posterous, the life-streaming/blogging tool. I used it for most of the past year but put it aside a couple of days ago. At least for my personal use. Several of our company blogs are using posterous.

I had to stop for sort of a silly reason. I kept sending personal stuff to one of the company blogs. Not good. The only sure way to avoid this was to pull the plug on the personal account.

I like having a place I can quickly share something of interest and it was there all the time, in Google Reader. For me it does all that I liked about posterous (with a few bonus features). Latest links are back in the sidebar.

“Journalism is like skiing in the 50s or 60s”

Posted on November 29, 2009 by Steve Mays

An interesting analogy by Dave Winer:

“Previously it had been a sport that very few people enjoyed, and they were all very good. But now the doors are opening to amateurs. The pros have to share the slopes with people who don’t take the sport as seriously as they do. They’re still going to be able to ski, but the rest of us are not just going to admire them for how skilled they are, we’re going to do it too. They can earn a living as ski patrol and ski instructors. Or lift operators or more mundane jobs like people who work in hotels and drive the shuttle bus. There are still jobs in skiing after the arrival of the amateurs. But the exclusivity is gone.”

I think he might have nailed it. Oh, for the days before the lift lines were long and the slopes clogged with morons who didn’t know the right way to come down the hill.

Too much stuff

Posted on November 27, 2009 by Steve Mays

This PBS program on design has stuck with me for a couple of days. In one of the segments, a designer said something about removing everything that is not essential until all that remains is the essential. (This MacBook is a very nearly perfect example of that aesthetic.)

The same, I suppose, could be said of the theme I chose for this blog (the theme… not my execution). Thesis is the creation of Chris Pearson. More creative types have done all sorts of wonderful things with Thesis but I like the way it looks “right out of the box.”

I have gone through phases where I thought I could add a little “pizazz” to a site. If you have that designer gene, you can pull it off. If not, more is less. Knowing that –and lacking the gene– I shoot for simple. And let’s face it, nobody comes to a website twice because it looks cool.

I just finished a book by Deepak Chopra in which he says something about simplicity as an element of happiness. I’m paraphrasing here: If you acquire something, give something away. Sort of, “stuff neutral.” I’m going to give that a try because I clearly have too much stuff.

PS: So much for “less is more.” Got to playing with Thesis options and figured I’d play around with a header image for a few days.

Tagging

Posted on November 20, 2009 by Steve Mays

When I first encountered the concept of tagging, it seemed a little… obsessive? I’ve always been pretty good about organizing things into folders and the idea of “meta data” was mostly lost on me. In the last few years, however, I have become a believer. As good as search has become (on the desktop and in the cloud), there’s just too much stuff.

smays.com – 4,707 posts
flickr – 1,744 images
iPhoto – 2, 670 images
YouTube – 132 videos
Posterous – 374 posts
Twitter – 4,933 (no tags but you can star)

And that’s not much stuff compared to many others. Which brings me to mail. I use Apple Mail at work and here on the MacBook. Compared to Outlook, it’s very lean and basic. Has a notes and to-do feature (that I don’t use), but basically just does mail, with a spare, clean interface.

When it comes to email, there seems to be two schools of thought:

Save everything in one folder. Or, difficult as it is for me to believe, just leave everything in the in-box or the deleted folder. Our Help Desk guys tell me it’s not uncommon to find 20,000 emails in one of these folders. These are the keep-it-all-and-search folks.
Delete emails quickly or save in one of several folders. I fall into the latter group.

Where was I headed with all of this? Oh, tags.

I don’t have all that many emails but now that I have the tagging bug, I find myself wanting to tag my emails, so I’m trying out a little Apple Mail plug-in called MailTags. It’s not very pretty (which is unusual) but works pretty well. And it gives me the option of editing the subject line of an email. Don’t get me started on clueless subject lines.

If you’d like to know more about tagging, I recommend Everything is Miscellaneous, by Dr. David Weinberger.

Big St. Louis architectural firm getting their blog on

Posted on October 1, 2009 by Steve Mays

Clyde found this blogging success story in the St. Louis Business Journal. It’s about HOK a global architectural firm with headquarters in St. Louis (I assume). It’s a biggie, with $752 million in revenue in 2008.

A year ago they launched a blog (HOKLife.com) to put a more human face on the firm, which has 2,000+ employees, and to communicate with potential hires, clients and competitors.

It’s a group blog with three dozen contributors from their offices around the world, whose posts, by the way, are not edited. Senior writer John Gilmore:

“Young readers are very savvy, and they know when something’s not authentic. If hour’s not authentic, it’s the kiss of death for a corporate blog.”

True that. The Business Journal article included some findings of a 2009 survey (of companies with more than 1,000 employees). Among the findings, companies with blogs reported higher levels of customer satisfaction, employee satisfaction, greenness, revenue and market share.

The companies with blogs reported revenue per employee of $336,792, compared to $263,333 for those without blogs.

Despite success stories like this one, there remains –even in our company– pockets of resistance to blogging as a communications tool. And I’m convinced it comes down to control. Like HOK’s Gilmore said above, it’s got to be authentic and that means unfiltered and unedited. And that’s really difficult for managers who are centralized, command-and-control guys in their DNA.

If you have a subscription to the StL Biz Journal, you can read the full article here.

HuffPo link = big traffic mojo

Posted on August 14, 2009 by Steve Mays

We’re seeing major (for us) spike in traffic to one of our blogs from link on Huffington Post site. Radio Iowa News Director O. K. Henderson has been doing a super job of covering “town hall” meetings in Iowa. And breaking news, as she frequently does.

smays.com

“I don’t know how anything ought to be, but I know how it is.” — Stormy Weather (Carl Hiaasen)

Category Archives: Blogging