“I think comments are terrific, and they are the key attraction for some blogs and some bloggers. Not for me, though. First, I feel compelled to clarify or to answer every objection or to point out every flaw in reasoning. Second, it takes way too much of my time to even think about them, never mind curate them. And finally, and most important for you, it permanently changes the way I write. Instead of writing for everyone, I find myself writing in anticipation of the commenters.”
I’m sorry, but radio and TV has completely fucked up the way we elect the leaders of our country. Think about it. We elect presidents and senators and governors and damned near everybody based on:
* :30 TV spots
* Debates that aren’t
* Speeches the candidate didn’t write
* Yard signs (that’s a small town thing but it’s universal. The guy with the most yard signs wins)
Do any of these reveal anything about the ideas or intelligence of the candidate. No way. You know what would? A blog. A blog written 100% by the candidate (not sure how you could keep the bastards from cheating and you know they’d try).
Make every candidate blog during the year leading up to the election. They can post as often as they like… about any topic they like.
This has the added benefit of requiring the American voter to get more involved than watching some mindless network television salted with attack ads.
“Wait a minute, smays. Leadership requires courage and values (like mine) and a bunch of other qualities that have nothing to do with how well you express your ideas in writing.”
Horse shit. If you can’t think… you can’t lead. At least not well. And I want to measure the quality of your ideas. Not the ideas of your campaign manager, or your PR firm… your ideas.
If you’re hung up on the writing thing… let’s throw a podcast into the mix. Every candidate produces a weekly, fifteen minute podcast. Any topic, any format. But the candidate must produce it him or herself (they go into a glass walled studio, put it together and upload it).
Imagine reading blogs written by George W. Bush; Bill Clinton (or Hillary Clinton); Al Gore; John Kerry; John McCain; Al Sharpton; Dick Cheney; Ralph Nader… you get the idea. Can you honestly say you wouldn’t have a better feel for who these people are and what they really believe? Of course they’d try to scam and bullshit you. But it would be so much harder to do.
I can fool you for 30 seconds at a time. Especially if you’ re not paying much attention. But if you’re reading what I say every day, for a year… you’re gonna learn some things about me. Good and bad.
And here’s the proof of this pot of pudding: Regular readers of smays.com have NO doubt that I would make a really bad (fill in the elective office).
Feedback: LeAnn says the tone of this post lacks “the same effervescent, entertaining qualities of your other posts. I am concerned someone pissed you way the “f” off on Thursday.” Nope, Thursday was a very nice day. But the post does read “angry,” doesn’t it. I should really stay away from politics.
I had to look up the definition of “effervescent” (vivacious; gay; lively; sparkling). I think I can sparkle but vivacious will be a stretch.
Brian Noggle at KansasCity.com compares blogs to CB radio fad:
“I’ve said it before, and I’ll say it until I’m proven otherwise: Blogs are CB radio with permalinks. And we know how much CB changed the face of citizen media in the 1970s. It spawned a number of books, three “Smokey and the Bandit” movies and “Convoy.” Some of its slang lives on, but you don’t see many cars with the antennae on their roofs anymore, do you?”
Say what you will about the staying power or significance of blogs… that’s a pretty lame knock for a Big City Newspaper Guy. And I’m not sure how to reconcile his view with with his well-tended blog.
I dropped Brian a line and asked for clarification on what might serve as “proven otherwise” for him. I offered some possible bench-marks:
As far as I know, none of those things have happened. I’m not sure the second two would prove much. but four movies on blogging…whoa! Thanks to Mj Reports for the pointer.
Update: Received a nice email and comment from Brian in which he points out he has no connection to the Kansas City Star. I don’t think KansasCity.com made that clear and my apologies to Brian. And he makes some very solid points on the true impact –or lack thereof– of blogging.
Because of the way Google Page Rank works, blogs tend to rank higher than traditional websites (whatever that means in 2006). Most bloggers are well aware of this but it hit home for me this evening as I Googled “Learfield” …the company I work for. 105,000 search results. The corporate home page at the top, with the Learfield Sports “home” page (really a sub-page on the corporate site) at #2.
Coming in at #3 is the company blog, GrowLearfield.com. And it’s only been up for six months. Want more traffic for your business/association/organization? Make your home page a well-tended blog.
On a personal note, more and more of the people (from outside our company) with whom I come in contact, have found their way to smays.com. I confess that makes me a tad uncomfortable. If you drill down about three pages (nobody does) in that list of 105,000 “Learfield” results mentioned above, you’ll find smays.com.
Despite periodic disclaimers that this blog is in no way sanctioned by or officially connected to Learfield, I’m “out there” (just like George Costanza’s mother). Sort of like forgetting to remove your company windbreaker before getting the lap dance. You know nobody is looking at your jacket, but you’re aware you have it on.
PS: Yes, this post was prompted by the photograph of two (possibly) fornicating turtles.
“I’ll tell you what executives from big companies (like Kraft, Procter and Gamble, GM, and others) who were at MSN’s OWN ADVERTISING CONFERENCE told me. An influencer is worth THOUSANDS of times more than a non-influencer (influencer is someone who tells other people stuff, which is why blogging is getting so much advertising attention lately). That’s why Google is charging more per click than MSN is (Google has more influential users).”
— Robert Scoble via Gaping Void
Randall Stross has a nice piece on CEO blogging in Sunday’s NYT. Features Sun Microsystems Pres/CEO, Johathan Schwartz:
“C.E.O. blogging should no longer be viewed as extreme sport. Mr. Schwartz’s example shows that blogging fits quite naturally into the chief executive’s work week. In an exhortatory piece, “If You Want to Lead, Blog,” published in The Harvard Business Review last year, Mr. Schwartz predicted that “having a blog is not going to be a matter of choice, any more than having e-mail is today. My No. 1 job is to be a communicator,” Mr. Schwartz told me last week. “I don’t understand how a C.E.O. would not blog if committed to open communication.”
The Times story starts with: “Chief executives are inclined to avoid activities generally deemed to be high-risk: Sky diving. Cliff jumping. Motorcycle racing. And blogging.”
Learfield Top Guy, Clyde Lear, was born minus the risk-aversion gene. He’ll try anything and encourage others to jump with him. So blogging doesn’t scare him even a little. He’s been travelling a lot this summer and it’s cut into his posting but I think we’ll see it pick up as the summer winds down.
Prediction: Don’t know when… don’t know what… but a day will come when our company will be glad we have the forum that GrowLearfield.com is becoming. You can say you read it here. [via Buzz Machine]
AgWired’s Chuck Zimmerman shares a story that illustrates the power of the blog. Syngenta (a big biotech company) had Chuck come in and blog a “media day” event a couple of weeks ago:
“This event started around 8am and was finished around 3pm. I posted 20 times including over 20 pictures and 5 audio interviews and they were all on AgWired before the end of the day (same day). Many of the posts were done during the actual presentations.
At the end of the event I burned all the pictures and audio to a CD and left it with them. They can post them onto their own website and it’s my understanding that is exactly what they plan to do. Their investment in this is minimal and yet they have immediate multimedia content that’s online before the other media attending even get home to their offices.”
No studio. No camera crew. No editors. One guy with some consumer grade gear and a truck-load of hustle. Is this journalism? I have no idea. And the people at Syngenta don’t care (as long as what Chuck posted is accurate).
If I were in charge of media at Syngenta, I’d ask everyone that covered the event to send me a link to their coverage (or a copy of the magazine article or a video clip of the TV piece, whatever). Then I’d make up a little matrix showing the coverage; when it got “out there”; and what kind of Google ranking it produced.
“The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world. A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology. Blogs, the survey finds, are as individual as the people who keep them. However, most bloggers are primarily interested in creative, personal expression – documenting individual experiences, sharing practical knowledge, or just keeping in touch with friends and family.”
— Pew Internet & American Life Project survey on what motivates bloggers [via Micro Persuasion]
Doc Searls was one of several blogger biggies taking part in BloggerCon IV (“Celebrating the art and science of weblogs”), this weekend in San Francisco. Looks like all of the sessions are available as MP3 downloads and I’m looking forward to the one titled “Making Money.” Doc’s take on blogging and business makes a lot of sense to me:
First, blogging isn’t a business, any more than emailing or phoning are businesses. It is, however, becoming more important to many businesses. And to the nonbusiness lives of millions. This is an example of what I call The Because Effect. In the Making Money session yesterday, John Palfrey called this “making money Off blogging” (“as opposed to making money by blogging”).
My buddy Chuck is blogging and podcasting his way across the US, covering something called the AASHTO Interstate 50th Convey. It’s a paid gig for the Ethanol Promotion and Information Council.
This is just an amazing opportunity to to demonstrate the power of new media and Chuck is firing on all 8 ethanol-powered cylinders.
How would the client have promoted this in the previous century? Well, we’d send out some news releases, inviting the media to come to our kick-off (free snacks!). And, uh, we’d send out some more news releases about what is happening along the way. What else? Oh, we’d take some pictures and put them on our website. And if we were really clever, we’d hire a film crew to shoot a little documentary of the journey. In a few weeks (or months), after the thing is edited (down to say, 30 minutes)…we’d send copies to the media in hopes they’d watch it and be so enthralled they’d do an interview with us and put it on their (Network, TV station, radio station, magazine, newspaper). And if they did do an interview, we’d send out a news release telling everyone about that.
Or, you could invite everyone that might possibly give a shit (or should give a shit) to come along for the ride. And if it’s easy enough, and fun enough… a lot of them will.