Blurring the lines between fan and sportswriter

Thanks to Edward for pointing to this story on the Kansas City Star website about sports blogging:

Meet the new American sports fan — an Internet-induced mix of sportswriter, play-by-play announcer, talking head and regular guy. His name is Will McDonald and, from his one-bedroom apartment in Cleveland, the University of Iowa doctoral student, painstakingly records, on his blog, the comings and goings of each Kansas City Royals game.

For the sports world — the fans, the players, the leagues and the teams — the rise of the blogger has raised complicated questions about broadcasting rights, how to reach an audience, and where the sports fan stops and the journalist begins.

The lines have blurred so much, in fact, that the New York Islanders plan to give bloggers their own box next season. So much that the NCAA escorted a reporter out of the press box two weeks ago for blogging a live baseball game. So blurred that sports teams are holding meetings about how to handle the rise of the blogger, and no one seems to know what comes next.

I could be wrong, but I think the Islanders are on the right track.

Self-portrait

Self-portraitDeLoss asks: “Whatever happened to that picture of you staring at a monitor? The background was dark and you were quite close to the screen, as if trying to detect something. I always thought that was a good shot for your
blog.”

Me too. When I started blogging, I thought I should include a photo but didn’t want to look like more of a dumb-ass than necessary. So I sat my camera (on timer) on a stack of books, turned off the lights and came up with this. Still pretty much how I see myself.

Not for sale

I received the following email today:

"I can pay you $35 for a text ad on your (website). The ad –for a free personals web site– would consist of a couple of lines of text with links to the web site. I can pay via PayPal, or send you a check. Would you be interested?"

The post on which he wanted to place an ad was about the anniversary of Sgt. Pepper’s Lonely Hearts Club Band. The only possible connection I could see was "lonely hearts" and "personals" but that’s a reach.

I thanked him for his interest but turned down the $35. But it got me thinking. Would I have taken $350? No. $3,500? I know it’s ridiculous, but I don’t think I would. This space just ain’t for sale.

Blogger removed from NCAA baseball game for blogging

A blogger from the Courier-Journal of Louisville, Ky., was expelled from a college playoff game for live-blogging.

According to the Courier-Journal, staff blogger Brian Bennett was approached by NCAA officials in the fifth inning of a game between the University of Lousville and Oklahoma State, told that blogging “from an NCAA championship event ‘is against NCAA policies (and) we’re revoking the (press) credential and need to ask you to leave the stadium.'”

This hits close to home. The company I work for is one of half a dozen big players in collegiate sports marketing. We pay millions for exclusive broadcast and marketing rights for the sporting events at our partner schools. Does that extend to a reporter blogging int he stands? Does it extend to a fan blogging in the stands? I think our “company position” would be that it does. If and when it comes up, I think we have to handle it correctly but I’m not sure just that would be.

Building your personal brand through your blogging

Darren Rowse (Pro Blogger) offers tips on how to build your personal brand:

  • Build trust. Talk both about your successes and failures.
  • Be personal. Show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human.
  • Use story. Stories of my own experience, stories of other clients (shared with permission as case studies) etc.
  • Establish expertise. Show what you know, show how you apply it and be a thought leader in your niche.
  • Establish relationships in your niche.
  • Be consistent. Every time you post you have the opportunity to add to or take from your reputation and brand

While reading Darren’s tips, I mentally scrolled through the last five years of posts here at smays.com, and –more by luck than design– I think hit most of these. And a week doesn’t go by that my blog doesn’t come up in conversation with current or prospective clients (from them, not me). I’m not sure how valuable smays.com is as a brand, but it’s out there.

Start building your brand. Your company is not and cannot do it for you. [via LexBlog]

Missouri Lottery blogging

The Missouri Lottery is blogging. According to the release, you can "ask questions about games and promotions, watch videos from the new Reel Lottery video series, get updates on Lottery winners, and read posts from Lottery employees and players."

Chief Blogger in Residence is John Wells. He’s been with the Missouri Lottery for some time as Videographer/Satellite Coordinator. John has been wading in the blog pond since October of 2005 and has managed to turn it into his day job. Good for him. From time to time, John does part-time work for The Missourinet (a Learfield company).

The lottery should have been blogging years ago, but for many (most? all?) state entities, the blogosphere is a mysterious and scary place. I have to believe that John lobbied long and hard to help make this happen. On the other hand, it’s getting harder and harder to ignore the Power of the Blog. Good luck, John.

Creed’s Blog: www.creedthoughts.gov/www.creedthoughts

The Office is a comedy. And a love story. And probably the funniest thing on television since Seinfeld. And I’m not sure it isn’t the equal of Seinfeld. Here’s a little shout out to bloggers from last night’s season finale. Here’s what I could make out (freeze frame) of Creed’s “blog” post:

“Hey-o, everyone out there in SyberWorld. It’s old Creed Bratton coming at your again, here from my perch as a Quality Assurance Manager at Dunder Mifflin paper. Just a few observations on the world around me. What do you guys think is the best kind of car? To me, you can’t (off screen) motorcyles. They’re small and dangerous.

I go…”

Did one of the writers compose that post? Did they let the actor who plays Creed write it? Did that someone know some blogger/fan would go to the trouble to post Creed’s post? Am I the only person on the planet to do so? Is there another Beck’s in the frig?

PS: Holy shit! The actor who plays Creed (Creed Bratton) was a member of the 60s rock band The Grassroots. I’m the only one that didn’t know that, right?

Beyond blogging with TypePad Pages

smays.com is hosted by and managed with TypePad, a blogging platform. I’ve been a happy camper since making the switch from Blogger. The ONLY thing it didn’t offer was the ability to create individual pages (as opposed to a blog post). And this morning I see they’ve added a "TypePad Pages" feature. Yessss.

I’ve been steering clients to TypePad for the last year or so and the inability to add "static" pages has been an issue. I’ll add a page or two here at smays.com and let you know if this is as handy as I expect it to be.

Journalists: How to feed the blog beast

Amy Gahran (The Right Conversation) offers some useful tips for reporters who are asked or required to blog. The first one is the best one: Don’t use your blog to post stories. Instead, use it to post complementary content around your stories.

Other nuggets from Ms. Gahran:

  • Blog as notepad. If you’re following an issue (maybe a local Superfund site) and you come across an interesting angle or tidbit that is relevant but doesn’t warrant its own story, instead of just jotting yourself a note about it, blog it. If possible, create a category or tag in your blog so interested community members can easily track that issue through your blog. That also makes it easy for you to find that note when you are ready to do a followup story.
  • Distributed reporting. So many meetings, so little time. Let’s say you can’t get to a public meeting about that Superfund site. So you post a blog item to let the community know the meeting’s happening and why you think it might matter. Toss out a couple of questions you’d ask if you were going. Invite your readers to attend the meeting, and maybe pose those questions. Ask them to post their notes — and the answers they received — in the comments. More fodder for you.
  • Community outreach. Pose open questions to your blog audience: What are their top concerns about that Superfund site? Agenda-setting works best when it works both ways.
  • Buzz builder. You’re working on a big investigative feature about that Superfund site. It’ll take you months to pull it together. You can drop hints about how that project is progressing — without giving away the farm or totally blowing it with your competition or sources.
  • Cutting room floor. Did your editor cut a particularly poignant anecdote or pithy observation from your latest story simply for space? Blog it! It’s already written, so why not make it work for you? Make sure you always link to the published story, of course.

Does radio still “own” breaking news?

We radio guys (back when I was a radio guy) used to pooh-pooh the daily newspaper as “yesterday’s news,” for their inability to cover breaking stories. The folks at The Providence Journal are changing that and they’re using a blog (among other tools, I’m sure) to do it.

They call their news blog “7to7” and it is “…is projo.com’s first reporting channel for breaking news. The news gets to the blog staff in a variety of ways: posting, e-mail, or dictation — whatever works well in a given circumstance. We’ve even set up a dedicated blog phone line and an e-mail address.” Publisher Howard G. Sutton takes this view:

“Decades ago, the newspaper business abdicated the franchise for breaking news to broadcast media. With the strength of projo.com, and a newsroom at least 10 times the size of any local competitor, we are poised to take back the leadership position for breaking news. When people in our market need to find out what it is happening right now, they will turn to projo.com and The Providence Journal. We are taking back the franchise.”

Editor Joel P. Rawson recently reinforced the initiative in his memo to the staff: “It is our goal to be the source for breaking news in Rhode Island, to dominate it, to own it.”

More on how “7to7” works at Poynteronline.

Case in point: I was cruising Digg yesterday and came across a story about a shooting at a mall in Kansas City. Full story with pix, only 18 minutes old. Of course, the local radio guys might have been all over this. But the point is, the radio guys have to work hard to be first with breaking news. It’s no longer theirs by default.