Category Archives: Blogging

Building your personal brand through your blogging

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Darren Rowse (Pro Blogger) offers tips on how to build your personal brand:

  • Build trust. Talk both about your successes and failures.
  • Be personal. Show something of who you are. This doesn’t mean blogging about your personal life, but show you’re human.
  • Use story. Stories of my own experience, stories of other clients (shared with permission as case studies) etc.
  • Establish expertise. Show what you know, show how you apply it and be a thought leader in your niche.
  • Establish relationships in your niche.
  • Be consistent. Every time you post you have the opportunity to add to or take from your reputation and brand

While reading Darren’s tips, I mentally scrolled through the last five years of posts here at smays.com, and –more by luck than design– I think hit most of these. And a week doesn’t go by that my blog doesn’t come up in conversation with current or prospective clients (from them, not me). I’m not sure how valuable smays.com is as a brand, but it’s out there.

Start building your brand. Your company is not and cannot do it for you. [via LexBlog]

Missouri Lottery blogging

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The Missouri Lottery is blogging. According to the release, you can "ask questions about games and promotions, watch videos from the new Reel Lottery video series, get updates on Lottery winners, and read posts from Lottery employees and players."

Chief Blogger in Residence is John Wells. He’s been with the Missouri Lottery for some time as Videographer/Satellite Coordinator. John has been wading in the blog pond since October of 2005 and has managed to turn it into his day job. Good for him. From time to time, John does part-time work for The Missourinet (a Learfield company).

The lottery should have been blogging years ago, but for many (most? all?) state entities, the blogosphere is a mysterious and scary place. I have to believe that John lobbied long and hard to help make this happen. On the other hand, it’s getting harder and harder to ignore the Power of the Blog. Good luck, John.

Creed’s Blog: www.creedthoughts.gov/www.creedthoughts

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The Office is a comedy. And a love story. And probably the funniest thing on television since Seinfeld. And I’m not sure it isn’t the equal of Seinfeld. Here’s a little shout out to bloggers from last night’s season finale. Here’s what I could make out (freeze frame) of Creed’s “blog” post:

“Hey-o, everyone out there in SyberWorld. It’s old Creed Bratton coming at your again, here from my perch as a Quality Assurance Manager at Dunder Mifflin paper. Just a few observations on the world around me. What do you guys think is the best kind of car? To me, you can’t (off screen) motorcyles. They’re small and dangerous.

I go…”

Did one of the writers compose that post? Did they let the actor who plays Creed write it? Did that someone know some blogger/fan would go to the trouble to post Creed’s post? Am I the only person on the planet to do so? Is there another Beck’s in the frig?

PS: Holy shit! The actor who plays Creed (Creed Bratton) was a member of the 60s rock band The Grassroots. I’m the only one that didn’t know that, right?

Beyond blogging with TypePad Pages

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smays.com is hosted by and managed with TypePad, a blogging platform. I’ve been a happy camper since making the switch from Blogger. The ONLY thing it didn’t offer was the ability to create individual pages (as opposed to a blog post). And this morning I see they’ve added a "TypePad Pages" feature. Yessss.

I’ve been steering clients to TypePad for the last year or so and the inability to add "static" pages has been an issue. I’ll add a page or two here at smays.com and let you know if this is as handy as I expect it to be.

Journalists: How to feed the blog beast

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Amy Gahran (The Right Conversation) offers some useful tips for reporters who are asked or required to blog. The first one is the best one: Don’t use your blog to post stories. Instead, use it to post complementary content around your stories.

Other nuggets from Ms. Gahran:

  • Blog as notepad. If you’re following an issue (maybe a local Superfund site) and you come across an interesting angle or tidbit that is relevant but doesn’t warrant its own story, instead of just jotting yourself a note about it, blog it. If possible, create a category or tag in your blog so interested community members can easily track that issue through your blog. That also makes it easy for you to find that note when you are ready to do a followup story.
  • Distributed reporting. So many meetings, so little time. Let’s say you can’t get to a public meeting about that Superfund site. So you post a blog item to let the community know the meeting’s happening and why you think it might matter. Toss out a couple of questions you’d ask if you were going. Invite your readers to attend the meeting, and maybe pose those questions. Ask them to post their notes — and the answers they received — in the comments. More fodder for you.
  • Community outreach. Pose open questions to your blog audience: What are their top concerns about that Superfund site? Agenda-setting works best when it works both ways.
  • Buzz builder. You’re working on a big investigative feature about that Superfund site. It’ll take you months to pull it together. You can drop hints about how that project is progressing — without giving away the farm or totally blowing it with your competition or sources.
  • Cutting room floor. Did your editor cut a particularly poignant anecdote or pithy observation from your latest story simply for space? Blog it! It’s already written, so why not make it work for you? Make sure you always link to the published story, of course.

Does radio still “own” breaking news?

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We radio guys (back when I was a radio guy) used to pooh-pooh the daily newspaper as “yesterday’s news,” for their inability to cover breaking stories. The folks at The Providence Journal are changing that and they’re using a blog (among other tools, I’m sure) to do it.

They call their news blog “7to7” and it is “…is projo.com’s first reporting channel for breaking news. The news gets to the blog staff in a variety of ways: posting, e-mail, or dictation — whatever works well in a given circumstance. We’ve even set up a dedicated blog phone line and an e-mail address.” Publisher Howard G. Sutton takes this view:

“Decades ago, the newspaper business abdicated the franchise for breaking news to broadcast media. With the strength of projo.com, and a newsroom at least 10 times the size of any local competitor, we are poised to take back the leadership position for breaking news. When people in our market need to find out what it is happening right now, they will turn to projo.com and The Providence Journal. We are taking back the franchise.”

Editor Joel P. Rawson recently reinforced the initiative in his memo to the staff: “It is our goal to be the source for breaking news in Rhode Island, to dominate it, to own it.”

More on how “7to7” works at Poynteronline.

Case in point: I was cruising Digg yesterday and came across a story about a shooting at a mall in Kansas City. Full story with pix, only 18 minutes old. Of course, the local radio guys might have been all over this. But the point is, the radio guys have to work hard to be first with breaking news. It’s no longer theirs by default.

Blogger on front page of New York Times

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New York TimesIt’s stories like this one, on the front page of the New York Time, that put the “no shit?!” look on my face when someone tells me they’ve never heard of blogging.

Stories like this must make it a little harder for institutions and governmental bodies to deny access to bloggers. Not that the U.N. or the New York Times get much respect outside of The Big City. [Thanks, Henry]

Best vet blog

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A good blog is: personal, informative, timely, passionate, focused… and, yes, I do have an example in mind. Following excerpt is from yesterday post on Your Pet’s Best Friend:

“When we welcome a new client to our practice, part of the process is a questionnaire about their pet’s health history and environment. The last question is: “Do you consider your pet to be a member of the family?” and most people answer “Yes”. The human-animal bond is very strong. It’s very common for people to say that the pet is like a child to them. Cat-lovers often say that the cat owns them, rather than the other way around. Certainly many (most?) of us consider our pets as companions, as opposed to property. Thus it would seem that referring to ourselves as the “guardians” of our pets is just a nice way of saying how we really feel. [Trade Secret: the real key question is “Where does your pet sleep?”]”

If you come across what you believe is a better vet blog, send me the link.

Presidential debates go online

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“The 2008 election is already shaping up to be the most cyber-savvy presidential contest in the brief history of the Web. Now three major Web sites — Yahoo Elections 2008, The Huffington Post, and Slate — have announced that they will collectively host two online-only debates, one for the announced Democratic candidates and one for Republicans.

The debates will allow the candidates to participate wherever they are located around the country. Each will appear on live video, and will be able to speak to and question the other candidates through the online connection.

The debate will also be uniquely interactive for the audience. Viewers will be able to submit both written and video questions in real-time, and can blog their responses to the candidates’ answers.

The idea of hosting a virtual presidential debate was the brainchild of conservative-turned-liberal-pundit Arianna Huffington, who saw the potential for an online forum while at the World Economic Forum in Davos. That event was covered by both traditional journalists and bloggers.” — Yahoo! News

So, I can be sitting in the Coffee Zone in beautiful downtown Jefferson City (slurping Rocket Fuel)… record a 30 second question and zap the the video clip to the debate site…and see my question (and candidate responses) 5 minutes later. Or, watch what hundreds (thousands?) of bloggers are saying, about what the candidates are saying, in real time. Okay, that’s only cool to bloggers.

I find most TV debates to be a waste of everyone’s time. But I might watch/take part in something like this.