What makes a pickup truck… a pickup truck. What is its essence, if you will? A bed for “picking up” stuff? The Oxford Dictionary definition is: “a small truck with an enclosed cab and open back.” So, yeah, this is a pickup truck. But will it ever haul a load of cow manure or gravel or a greasy engine block? Will the owner ever climb into its luxurious cab in sweaty, dirty work clothes? Maybe.

But it just doesn’t say “pickup truck” to me. This is for towing and expensive Airstream travel trailer. I’m not a farmer or rancher or anyone that needs a pickup truck. So I have no standing for this kind of snobbery. But a truck like the one above can cost $68,000 dollars. And it seems to be more about a comfortable ride for the driver (and passengers) than getting work done. Not that there’s anything wrong with that, as Jerry Seinfeld would say.

From my friend (and car aficionado) Phil: “nearly certain that’s a 2024 GMC 3500 Denali Ultimate. If so, $101-105,000 (with massaging seats!) if it’s just a regular Denali, it’s still a $95K+ truck… $68K might get you a used 2020, but not one of those.”

Another friend reports: “2015 GMC diesel/Denali still books at 50K!”