This promotional video (almost 25 min!) illustrates just how hard Willys was pushing the CJ series as a farm (and industry) tool.

“Now it’s a Truck… Now it’s a Tractor… Now it’s a Runabout… Now it’s a Mobile Power Unit.”

“Willys claimed the Jeep could “pull a 5,500-pound load on the highway at a good speed.” The company also claimed the Jeep could “do the job of two heavy draft horses operating at a speed of 4mph, 10 hours a day, without causing the engine to overheat.”

Can’t find a date on this film but probably late 40’s or early 50’s, so would have been shown in movie theaters.