The Amazon Brand

Overheard a woman talking to a friend this morning say something like “I bought it from Amazon.” I’m pretty sure whatever she purchased wasn’t manufactured by Amazon. But the Amazon brand has pretty much gobbled up the branding value from all the stuff they sell. I get as much value from Amazon as from the company that made the whatever. More? Has any company ever owned so much mind-space? Maybe Sears back in the mail order catalog days?

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