I’m a big fan of curated playlists (Apple Music for me) and have been curious about how and by whom these lists are created. This longish article is the best look at this I’ve read to date.

“Spotify says 50% of its more than 100 million users globally are listening to its human-curated playlists (not counting those in the popular, algorithmically personalized “Discover Weekly”), which cumulatively generate more than a billion plays per week. According to an industry estimate, 1 out of every 5 plays across all streaming services today happens inside of a playlist.”

“Music fans […] can smell the difference between a service where much of the product is dictated by algorithms or charts and one that is guided by more knowledgeable but equally passionate versions of themselves.”

Secretive as always, “Apple declined to share how many of those users are going to its playlists and how often.”