I was talking with one of our advertising clients today and we got off on to the subject of how a blog could help him tell his story. He works for a state agency so it is unlikely he’ll get permission to blog because government department heads didn’t get where they are by trying risky new stuff. But the client said that when he brought up the subject of blogging with some of the foot soldiers, their eyes lit up. They got a little pumped at the prospect (or as pumped as government workers are allowed to get).

About six months ago I posted on how I might use blogs and podcasts if I were still doing affiliate relations for our networks. Today’s conversation started me thinking about this again.

If I were a sales rep of any kind, I’d have a blog. I’d post about things of interest and use to my prospects. My blog would be how my clients (current and prospective) know me. If I could make it relevant enough, useful enough… my clients would come to me (or my blog). I wouldn’t have to constantly be begging for appointments. They’d call me up to do a lunch and talk about some idea I posted about.

Blogosphere bullshit, you say? Perhaps. My co-worker David has been posting on a new Learfield blog that illustrates this idea. His posts are informed. Passionate. They deliver value.

Selling has always been about communicating. Wanna communicate in the 21st century? Better learn to blog.