Minnesota Governor Tim Walz and his daughter Hope at the Minnesota State Fair.

Don’t know who produced this. Don’t know if it was the Harris-Walz campaign (doesn’t look like it to me). What I do know is it didn’t come across as a slick political ad. Whoever is doing the social media stuff for the campaign knows what they’re doing. But this really works because these are two, real, normal people…not mouthing talking points (and looking creepy). NO talking points. Just father and daughter at the state fair.

Now, let’s take a look at how legacy media (WRAL TV in Raleigh, North Carolina) covered Governor Walz and North Carolina Governor Roy Cooper when they stopped by Cook Out for milkshakes.

Compare that with the same “event” as it appeared on Tim Walz’ YouTube channel. See how WRAL sucked all the life, all the humanity out of the moment. Why would you ever talk to a local reporter when someone with an iPhone can do this so much better.