“The purpose of marketing is to tell a story. The story Humane is telling is that there’s a better world that doesn’t involve using your smartphone. Except, the entire commercial is just a bunch of things you can already do on your iPhone–in this case, you just do them without a screen.”
“do you know what is really good at doing pretty much all the things the AI Pin does? An Apple Watch.”
Humane Is Running a Commercial for Its AI Pin, and It Highlights Everything Wrong with the Idea (Inc.)
“The purpose of marketing is to tell a story. The story Humane is telling is that there’s a better world that doesn’t involve using your smartphone. Except, the entire commercial is just a bunch of things you can already do on your iPhone–in this case, you just do them without a screen.”
“do you know what is really good at doing pretty much all the things the AI Pin does? An Apple Watch.”