The franchise virus

“The franchise and the virus work on the same principle: what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder — its DNA — xerox it, and embed it in the fertile lining of a well-traveled highway, preferably one with a left-turn lane. Then the growth will expand until it runs up against its property lines.”

— Snow Crash

I’ve lost count of how many times I’ve read this book but discover something new each time I pick it up. I like Stephenson’s female characters. Always smart and strong. Y.T. the skateboard courier in Snow Crash; Eliza in The Baroque Cycle; and Zula in REAMDE.

Same goes for William Gibson: Molly Millions (Neuromancer and Mona Lisa Overdrive); Angie Mitchell (Count Zero); Chevette Washington (Virtual Light and All Tomorrow’s Parties); Cayce Pollard (Pattern Recognition); Hollis Henry (Spook Country and Zero History); and Flynne Fisher (The Peripheral).

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