“The prediction comes from a survey of 15- to 39-year-old contemporary radio format partisans. The number of survey respondents who own an AM/FM radio outside their car fell from 48% in 2017 to 41% in 2018. Smart speaker ownership is posting an opposite trajectory from 14% in 2017 to 24% in 2018. Based on those rates, AM/FM radio ownership is projected to decline to 34% by 2020, while smart speakers are anticipated to rise to 41% by that year.”

“The survey also asked what audio services the respondents used. Across the ages of the survey participants, all posted the highest rates for on-demand audio, topped by ages 15-19 with 77%. YouTube was the second-most common, again with 15-19 year-olds leading consumption at 70%. Pandora had a mixed set of results, with ages 30-34 posting 38% use and ages 25-29 posting 37%, while ages 15-19 had 28%.”