“The conglomerate’s AM 1470 in Allentown, Penn., will now feature back-to-back podcast programming. The initial podcast selections for this change include several of the flagship shows from HowStuffWorks, which iHeartMedia acquired in September 2018.”
What about commercials?
“It was followed by a massive traditional block of radio commercials: the iHeartRadio app, Bank of America, “Best Fiends” mobile game app, an air conditioning company, Outback restaurants, Capital One bank, Curious Goods (a local store), the Home Depot, a pet store, My Computer Career training program, Walgreens, NAPA Auto Care Center, Choice hotels, AARP, Progressive insurance, and the iHeartRadio app again, this time emphasizing podcasts and introducing the next podcast.”
I seem to recall this being tried back when podcasting first appeared. A San Francisco station? Not sure why I’d want to let this Allentown station pick the podcasts when I can do that myself. Maybe for people to lazy or stupid to do that? Is there an in-car angle?