“The merger of Learfield and IMG College is complete. […] Combined, Learfield-IMG College owns the multimedia rights to 55 of 65 schools in the Power 5 conferences and more than 200 schools in all, giving one company an unprecedented bundle of rights to sell in the college space. […] The merged company is believed to be valued at more than $2 billion.”
smays.com
"We can think of technology as our extended body." — What Technology Wants by Kevin Kelly
