Jimmy Wales explains evidence-based journalism:

“If someone is — by name and with their reputation at stake — criticising you, then the penalty for not clearly rebutting on the record should be that your side simply isn’t heard.”

And transparency.

“Let’s say we call someone up to get a quote on a hot-button issue. We have a 15-minute phone conversation and we use a section of it in an article about the issue. How do you know whether the quote was fairly reported, or taken out of context? By checking the source. Wherever we can, we’ll publish the entire conversation — audio and transcript — so you can check exactly what was asked, what was said, and even in what tone.”