That is how Ricardo Pessoa — the founder of Cool & Vintage — decides which cars to restore. I found several interviews and articles about Ricardo and his company.

“We are a couple of creative guys that have marketing/photography/fashion/filmmaking backgrounds and this is our take on cars. We were already dealing with restorations since we were driving mainly classic cars in our everyday life. We try to create the environment that will inspire people to use the cars, whether you buy it from us or not. The concept behind the company is to enjoy life through experiences and cars do that for us because we love to travel by car.”

That works for me. As does this:

“The new generation doesn’t want to buy from big, mainstream companies — they’re selective and look for small businesses who really care about their product and have a brand they can connect with”, comments Founder Ricardo Pessoa.

I’ve found lots of photos of the cars and the workshop but none of Ricardo yet. I’ll see if I can get one of him and the boys with “my” Land Rover.