“What if, when I write down a thought on my phone to remember it later, what I am actually doing is extending my mind, and thereby extending my self using the phone. […] we extend our biological capabilities using technology. We are sharded beings; with parts of our selves spread across and augmented by our everyday things.”

“My iPhone is not like a safe any more than my brain is like a safe. It is a part of my self. In which case, if you want to get into my iPhone, what you really want to do is to violate my self.”

“Personal data isn’t the new oil, personal data is people. […] The business model of mainstream technology today is to monetise everything about you that makes you who are apart from your body.”

The nature of the self in the digital age » – Surveillance Capitalism – Part 2 »