Let me say up front, this is a very long article. But I found it most interesting. Couple of nuggets:

“They are the most brilliant digital strategists,” she said. “These teens are better marketers than anyone in the game right now.”

“Tumblr culture has developed over the past five years as the smart weird kid in school connected with all the other smart weird kids from all the other schools all over the world”

My takeaway: There’s a big online world of which I am totally oblivious. And, maybe, tweens and teens today are fundamentally different creatures from anything I can relate to? As one who is child-free, I can’t be certain of that. Just a feeling after reading this piece.