You know how when you cut down the rain forest you destroy the natural habitat of some exotic wild animals and they become extinct? Say goodbye the Spotted American DJ. It’s all there in an excellent (and depressing) story by Clay Barbour in The Virginian-Pilot:
10 companies control two-thirds of the country’s listeners and ad revenue; two of them – Clear Channel and Infinity Broadcasting – own more than 40 percent of all stations.
Edison Research found that as many as 75 percent of 12- to 24-year-olds were listening to online radio, with nearly half of them using their phones to do so while in the car. Essentially, if you are younger than a certain age, you don’t listen to terrestrial radio anymore.
Many of you have ready my nostalgic ramblings about my dozen years as a small town radio DJ in the 70s. (sigh) Really glad I got to ride the range before all the media sod busters arrived.