WE WERE NEVER BORN from Dosnoventa on Vimeo.

I’m not a big fan of the 30 second commercial (I’m referring to TV spots here since I don’t remember the last time I heard a radio spot). I find most advertising mindless and insulting. Not all, but most. But I love it when a company finds a way to touch me that leaves me feeling good about myself (and the company/product).

The video above (4 minutes) –produced for Dosnoventa Bikes– includes “a haunting, Johnny-Cashlike voiceover by James Phillips and beautifully curated music by Pink Floyd and Cash himself.”