Probably my heightened awareness, but I’m seeing stories like this every time I log on. Airlines are racing to find a way to make business class seats more appealing. I found this NYT story especially interesting (and informative).

Lufthansa has a new business-class seat that can be yours for about $5,000 if you are traveling round trip from Frankfurt to New York. (Yeah, I think I’d pay that assuming I have the money)

Why so expensive? The story does a good job of explaining that, including:

“Each seat is hand-made and cost as much as a luxury car to produce. Business. First Class seats can cost between $250K and $500K.”