That’s what Nielson calls folks who “fall outside the traditional definition of a TV home. There are 5 million of these residences in the U.S., up from 2 million in 2007. […] The number of people signing up for traditional TV service has slowed to a standstill in the U.S.”

And then there are the “cord-nevers.” Young people who move out on their own and never set up a landline phone connection or a TV subscription.