While browsing Barnes & Noble today, I spotted a book written by Nicole Richie. (Nichole Richie writes books?)
I decided this would be a good test for Google Goggles so I snapped a photo of the cover and within seconds had all the info, including links to stories about the book. And, yes, I could have ordered on the spot.
This is still “white-man-make-fire-from-stick” magic for me but I’ll get over that quickly.