When you bookmark a website with the iPhone’s Safari browser, it gives you three options: 1) just add the bookmark, 2) email a link to that page or 3) add an icon to the home screen of the iPhone (which has become valuable real estate).

I forgot how simple it is to create a custom icon for your website. If you iPhone users choose #3 above for smays.com, you will get an icon like the one in this screen capture.

It just makes it a little easier to get to a page than opening the browser and going to bookmarks.