David Johnson (Poynter Online – E-Media Tidbits) offers some insight on how news organizations cover live events like the recent Health Care Summit:

“Big media and broadcasters can’t give lip service to social media and focus on business as usual because their audiences aren’t even listening with half an ear anymore. Instead, they’re increasingly talking amongst themselves as the tools for conversation and interaction become commonplace and easier to use. (And that audience is having a conversation that may be painful for traditional news directors and producers to hear.)

Speaking as a long-time radio guy, we always thought a wall-to-wall live audio feed was as good as it could get. My god, you got to listen to the entire debate/press conference/trial/etc live! What more could you want?

We’ll, “the people formerly known as the audience” want a lot more.