Does size (of your audience) matter or not?

Posted on January 11, 2009 by Steve Mays

“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?

Inaugural ball: “Like a massive high school prom”

Posted on January 9, 2009 by Steve Mays

Latest inauguration horror story (AP):

“Thousands of people converged on the coat check from three balls at the Omni Shoreham hotel. Fur flew, and not always to the rightful owners. Judges, politicians and assorted bigwigs rushed the coatroom and banged on the door.

“It was a mass of finely clothed and jeweled individuals starting to chant ‘We want our coats! We want our coats!'” said Martin, a Washington-area voiceover performer. “There were elderly women in this crowd, and they weren’t going down without a fight.”

Police were called, and the mob was sent out in the freezing cold, coatless.

“It’s like a massive high school prom, is the only way I can describe it, in terms of the crush of people and the level of sophistication,” said Sheila Tate, who was press secretary to Nancy Reagan. “It’s just packed.

The rest of the story describes the kind of situations I have spent my adult life avoiding. Should be some good photo/video ops.

http://twitter.com/inauguration

Posted on January 9, 2009 by Steve Mays

A week or so ago I got a ping that @inauguration was following my Twitter feed. I assume they just searched all Twitter feeds for "inauguration" and found me. As I always do, I checked the profile page and found:

"Get tips and helpful scoop as you plan for the Presidential Inauguration on January 20, 2009 when Barack Obama takes the oath of office."

There was a link to a website but I didn't click it.

@inauguration has been a great source for news about the upcoming event. With links to lots of news sources.

I finally checked the url on the Twitter page and learned that the feed belongs to WUSA-TV in D.C. Thinking back, a lot of the tweets have taken me to pages on the WSUA website.

We're they being sneaky by not clearly identifying the TV station? Doesn't feel that way since I now know they pointed me to a variety of sources for relevant news about the inauguration.

My point here is WSUA didn't just feed the latest news from the station website. They didn't just promote their coverage. Someone was smart enough to understand how Twitter really works and use it. Cost: zero.

This will be the norm for any big event. And it won't always be news organizations doing it. It will often be the event organizers. And should be since they will have the most information and have it first.

Yes, I could have set up a Google Alert for "inauguration" but adding @inauguration to my feed was just one-click.

Seasoned Twitter users will remind me there's a hash tag (#inauguration) that aggregates tweets from ALL Twitter users, not just one source. True, but there's a lot of noise in that stream. Takes too long to separate the wheat from the chaff.

And to bring it down to the individual level, I could set up a Twitter page just for my tweets from the event, so that my "followers" aren't drowned in my tweets from DC. Probably won't be posting enough for that to be a problem, however.

In conclusion… I quickly determined that the @inauguration Twitter feed had useful and interesting information. I didn't notice or care who was behind the feed.

Google CEO would save newspapers if he could

Posted on January 8, 2009 by Steve Mays

Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Scott Adams: Cusp of fundamental change

Posted on January 8, 2009 by Steve Mays

“I wonder what people mean when they say the economy will recover in 2010. The only way that can happen is if another irrational bubble forms thus creating an illusion of wealth similar to our previous illusions. If you take illusions out of the equation, there isn’t anything to get “back” to. The wealth was never there in the first place.”

“I said before that I think we’re on the cusp of a change as fundamental as the industrial revolution. But this time the change will be on the consumption side, not the production side. As a society we have dabbled with recycling and such, but it has always been fairly optional. There was no real penalty for waste.”

“The coming consumption revolution won’t be strictly for the benefit of the environment. It will be an economic necessity, driven largely by the huge numbers of retired poor. There simply won’t be enough stuff for everyone if waste is allowed.”

He goes on to share some thoughts on the Internet and home schooling. My nephews and niece were home schooled and they are very well educated and socially well adjusted. The post is worth a read.

Butt cheek blogging

Posted on January 8, 2009 by Steve Mays

“The next time you’re in a public event, such as a lecture, play, or ballgame, look at everyone’s body posture. People who are disengaged are usually leaning back, resting comfortably on both butt cheeks. It’s only when they really get into it that they begin leaning forward, putting all of their weight on a single cheek.” — Copyblogger

Jonathan Morrow explains why this is significant for bloggers. If you’re not a blogger you can skip his post. I just wanted to post the paragraph above. For the record, I’m usually a one butt check kind of guy.

It looks like TV to me

Posted on January 7, 2009 by Steve Mays

From PoynterOnline’s Al’s Morning Meeting (Al Tompkins):

“Monday morning, WTSP-TV anchor/reporter Janie Porter was on TV, reporting live from Ft. Lauderdale, Fla., on the run-up to this week’s national college football championship game. She didn’t have a big live truck accompanying her, or an engineer tuning in a shot or a photojournalist standing behind the camera and setting up lights.”

“Porter set up her own camera, opened her laptop, connected the camera to her computer, slipped a wireless connection card into her laptop, called up Skype and used her Blackberry to establish IFB (the device TV folks wear in their ears to hear the off-air signal). It all looked just great on air.”

So here’s my question: If a reporter didn’t know how to do what Janie did, why wouldn’t he or she make some effort to learn it? If you answered, “I’m not a TV reporter,” go to the back of the line.

iLife ’09

Posted on January 6, 2009 by Steve Mays

Of all the things I enjoy doing on the computer, messing with images (still and video) has to be near the top of the list. You’ve heard me and others talk about how the Mac –or, more accurately, the software running on a Mac– makes working with media easier and more fun.

Today at Macworld, Apple made a number of announcements, as they do every year, including a new version of iLife, the suite of applications for working with photos, movies, music, etc.

The brief video tours of iPhoto and iMovie illustrate why we Mac users get so excited we pee our pants. My copy is on the way.

Tweeting the legislature and state government

Posted on January 5, 2009 by Steve Mays

There are several reasons why a reporter covering the state legislature wouldn’t use Twitter to complement their MSM work:

Don’t have time
Don’t have access to net
Against the House/Senate rules
Don’t see value
Don’t have laptop or text-enabled phone

…and I’m sure there are others. But with state legislatures coming back into session, I believe this is the year we’ll see Twitter used to cover floor debate, committee hearings, and general under-the-dome gossip.

And I’d look for a flood of Twitter feeds from special interest groups, putting their own 140 character spin on legislation and state government.

Our company has provided live audio feeds of floor debate from the Missouri House and Senate since 2001 (2000?). What we have NOT been able to provide was audio from the committee hearings which, I’m told, is where all the action takes place.

We’ve made repeated attempts to get a live audio stream out of those committee hearing rooms but could never get past the technical/political obstacles. (Translation: the folks in charge would rather NOT have live coverage of the hearings)

But this year there will be folks sitting in the back with iPhones and Twitter pages, clicking away. Initially, these will be savvy folks on one or both sides of the legislation being discussed. And, yes, they’ll be putting their own spin on what’s being said.

With-it news organizations will be using Twitter to cover state legislatures. I did a real quick search and came up with @matt_stiles, a reporter for the Houston Chronicle bureau in Austin, TX. The political parties are all over Twitter: @colosengop is the Twitter page for the Colorado Republican Caucus and @iahousedemocrat promises “short updates on what’s going on inside the caucus and with action on the floor.” @nebraskagov is the “official Twitter feed” for the state of Nebraska.

If you’re aware of others, hit the comment link because I’d like to see what others are doing with Twitter in this space.

UPDATE: In January and February of 2010 we began experimenting with streaming video from committee hearings.

smays.com

“You are not controlling the storm, and you are not lost in it. You are the storm.“ — Sam Harris

Yearly Archives: 2009

Does size (of your audience) matter or not?

Inaugural ball: “Like a massive high school prom”

Google CEO would save newspapers if he could

Scott Adams: Cusp of fundamental change

Butt cheek blogging

It looks like TV to me

iLife ’09