“To follow or not to follow? How do you decide?”

Here's how Phil Johnson, writing in Advertising Age, decides:

"When somebody new crosses my path, I take a look at their last 10 tweets and ask myself three sets of questions:

  1. Can I learn something from this person? Does he connect me with information that I would never find on my own?
  2. Is she original? Does she have a distinct voice and make interesting observations about the world and business?
  3. If I'm not getting a clear answer, I ask the ultimate question, "Would I drink with him?"

If I know the person, there's a good chance I'll follow them. If I don't, I'll look at their profile and check out a website if they provide a link. If they're "following" hundreds of people, I figure they're just trying to pump up their numbers and I block them.

When I hear someone sneer, "I don't care about what someone had for breakfast," as a way of dismissing something about which they are clearly ignorant… I immediately think: I don't remember the last time I saw a tweet like that. Why would I follow someone with so little to say? No, this is just an easy rationale for learning something new.

New series from creator of The Wire

David Simon –creator of The Wire and Generation Kill– is currently shooting a pilot for Treme, his proposed new series about musicians in post-Katrina New Orleans.

“It will feature at least two veterans of his earlier work: Clarke Peters, who played Lester Freamon in The Wire, and Wendell Pierce, who played Bunk Moreland. If commissioned by HBO, Simon promises, Treme will remain true to the philosophy he pungently encapsulates in the phrase “Fuck the average viewer”. His shows, he explains, reject the conventional TV wisdom that everything must be explained upfront, instead demanding intense concentration from viewers, who must grapple with an unfamiliar world. Rather than writing for a general audience, he says: “I want to write for the guy living the event.”

So, are there people who watched and enjoyed The Wire… and were also regular viewers of Extreme Home Makeover?

Newspaper endorsements

This is the story of a friend who works in municipal government– we’ll say he’s the city administrator– in a medium size city in… let’s say Vermont. The need for obfuscation will become clear.

The city administrator is unhappy with one of the editorial policies of the local newspaper publisher. (It’s a one paper town) In order to be published, letters to the editor must be signed. But comments on the newspaper website can be anonymous.

Recent comments on one story had gotten kind of personal (toward the administrator). When he complained to the publisher, pointing out the inconsistency of the print and online policy, the publisher explained it was a matter of cross-promoting the two, and readers online expected to be able to share their views anonymously.

I suggested my friend tell his side of the story on his blog. “I really can’t do that,” he explained. “I need the paper’s support in the upcoming annexation vote.”

I’ve never given much thought to the tradition of newspapers endorsing candidates and issues. And I struggle to understand how it’s a good idea. Once the paper takes a position, let’s say “Yes On Annexation,” how can the readers have any confidence in their reporting of the issue going forward?

It seems to me they can wield this kind of power for only as long as they are one of limited sources of news and information in that community.

And if their editorial support for a candidate or issue is pure, how can it be used to intimidate those who call them out in public, on a blog, for example. Seems like you’d have to keep your position secret until the last minute in order to keep folks in line.

If this is the way the game works, I don’t think the public is well served. It’s all about power. Power of those who govern. Power of the media who help them get elected. Where’s the power for the little guy?

I have no idea what will replace the dying newspaper business. But I bet it won’t have this kind of don’t-piss-us-off-or-you’ll-regret-it power. And we’ll see soon enough.

Oh my. It appears we need ANOTHER ending

Young woman (college age) scours flea markets looking for digital cameras and the occasional memory card. She uses the more interesting photos in her art projects. She finds a little point and shoot and buys it, even though she can’t seem to call up any photos.

Later that afternoon she gets the camera to turn on and finds just two photos. One is an amazingly realistic image of the World Trade Center Towers in mid-collapse. The date and time (the following morning) appear in the lower right-hand corner.

Gruesome, but damned good Photo Shop work. She emails it to an art school friend who is equally impressed. Can’t see how it’s done and he can ALWAYS see how it’s done. Really bugs him.

The next morning the world changes forever. She goes back to her apartment and calls up the image on her laptop. The same image she see from her apartment window. Whoa.

The phone rings and it’s her friend from art school.

“What the fuck!? Where did you get that picture? Where did you get a fucking picture of something before it happened.

[later at friends apartment]

Young Woman wants to take the photo to the police. Hold on, says Friend. How can you explain having that photo. No way, have to think this through. Was that the only photo on the camera, asks Friend?

Young Woman pulls up the other image. It’s a store front with a selection of cameras displayed. One is circled in red. But nothing to indicate where the shop might be.

[We’ll fast-forward a bit and assume they see a street sign or address in the reflection or something like that]

They buy the camera and jump back in the car to take a look. Again, two photos. One a disaster (make it as big and as bad as you like) with date and time stamp for a week from that day.

They have to figure out where the disaster is going to take place and how to stop it. I’ll bet real screenwriters have a name for this kind keep-the-plot-moving writing. This sequence repeats a few times with the girls preventing some and not others.

The final camera only has one photo. Of the Friend shooting Young Woman in the head with a large handgun.

Regular readers know that this is where I stall out. No ending. No way to wrap things up. That, class is your assignment. To the comments!

PS: This is only a little like a story idea I posted a couple of years ago.

Alzheimer’s Disease iPhone app

My father and Barb's father suffered from Alzheimer's Disease and died from  related illnesses. But I am no kind of expert on the disease. Please keep that in mind as you follow along with this post.

I checked the iPhone apps store and didn't find anything like what I'm going to try to describe. Probably a good reason for that. And the application I'm imagining would be targeted at those in the early and mid stages of the disease. And if they refused to keep the phone with them or couldn't remember to take it, game over. But let's assume they're on board.

The iPhone app would launch whenever the phone was turned on. It would be programmed with information about the patient (for lack of a better term).

The map would have pins for the patient's favorites spots (corner market, hair salon, friends, etc). If they clicked on one of the pins, a small bubble would appear with the person photo and some info about them. A video link would play a short video clip ("Hello, Mrs. Johnson. Steve Mays here. Looking forward to your next visit.") and, of course a phone number to call the person.

The patient and family would decide on a radius that covered most of the places they were likely to go. Let's say 20 miles. If they go outside that radius, the phone wakes up and a familiar (?) voice says something along the lines of: "Hi, mom. It's me, Janice. Please give me a call. Just hit the green button.")

This repeats a couple of times and if ignored, the iPhone begins calling family and –if necessary– the authorities.

My father would go to morning coffee and on the way home make a wrong turn and just get confused about where he was. With an app like this he could have turned it on (maybe by just shaking it?) and seen the blue pin for where he is and the red pin for home. Or just say, "Help" or "I'm lost" and get assistance.

And before you point out "if they can't work the Tivo…" Remember I'm talking about people who grew up with mobile phones and –eventually– iPhones. We're gonna be freaked if we don't have the things in bath robes.

If this already exists, send me a link. I'd love to see it. If you have ideas for features I didn't think of, share those in the comments.

And if you are some brilliant young app developer and can make this thing a reality. You've got my blessing. You might even donate porcedes to Alzheimers Assocaition.

Local newspaper subscription drive

I almost didn’t post this because I don’t want to read anything into the photo. But this young man is soliciting subscribers to the local newspaper. This might be part of an on-going effort. I don’t know and was uncomfortable asking the young man. He did say he had picked up “a few new ones.”

The signs offer a $10 Hy-vee gift card with every new subscription. Or you can just try the paper for free for three weeks.

This reminds me a story old radio “time salesmen” used to tell. They’d give a car dealer a little break on their ad buys if the dealer would tune all the radios on the lot to their station. Sweet!

If I had been given this assignment, I like to think I would have dressed in my best Mickey Rooney outfit, grabbed a HUGE stack of papers, and started shouting (as loudly as store management would allow)… EXTRA! EXTRA! READ ALL ABOUT IT IN THE NEWS TRIBUNE! EXTRA! EXTRA!

When they came over (okay, IF they came over) I’d make my pitch.

PS for the paper webmaster: Dude. This is THE slowest loading page I’ve come across in a while. GOT to get that fixed.

Twitterize listeners to your radio station

Long ago, in a galaxy far away, I worked at a radio station that served a lot of small communities. We did our best to get news from as many of these little towns as we could. I remember one of the things we did was give away little plastic rain gauges (with a sponsor logo). On a morning following a big rain these “Weather Watchers” would call in and report how much rain they received.

I was reminded of this today when I came across @reportstorms, the Twitter page of ReportStorms.com. (“Almost 2″ of rain in Rockford, IL area”)
If I worked at a radio station that was trying to serve a regional audience, I think I might set up a Twitter page for each community and recruit a few people from each burg to feed them. I might even provide a mobile phone with minutes so they didn’t have to use their own. Bet you could build that into a sponsorship.

So when Holcomb, MO gets a down-pour, you get up-to-the-minute reports. Even pix. Nobody covering the Holcomb Hornets basketball game? Twitter away.

Pull the RSS feeds of all of these community Twitter pages into a branded and sponsored page on the radio station website. Maybe feature a different community feed on the station home page every hour.

Can’t find good news people to work at your station? Why not have hundreds? Once you get some traction, I bet you’ll have people waiting in line to join up.

Oh, and one more thing. The new iPhones coming out this summer are rumored to do video.

PS: As far as I know stations are already doing this. If you know of any, link me up.

Where do former newspaper reporters go?

Rebekah Denn has posted links to blogs “and other online works” from other staff members from the former Seattle Post-Intelligencer newspaper. The list included a number of photographers but the thing that caught my attention was the variety of “beats.”

  • Reporter, food writer, former restaurant critic
  • Features writer, children’s book reviewer
  • Art critic
  • Restaurant critic
  • Freelance classical music writer
  • Reporter, specializing in neighborhood sustainability
  • Lifestyles editor, former sports columnist and TV critic
  • Environmental reporter
  • Copy editor
  • Business reporter
  • Investigative reporter
  • Researcher and editor
  • Pop music critic
  • Photo Assignment Editor
  • Illustration, graphic artist
  • Aerospace reporter

And that’s probably not a complete list of the positions that went away when the paper folded. My guess is, these folks really knew their stuff. And are good reporters and writers. I hope they find good jobs.

Knowing absolutely nothing about the newspaper business, it’s difficult for me to imagine how any paper could afford have all these. Did the restaurant critic write one story/column a day? How can you make that math work? Is it heresy to suggest the “food writer” also be the “restaurant critic?”  Why do you need a “pop music critic” AND a “freelance classical music writer?” “Environmental reporter” and “neighborhood sustainability” reporter?

And I DO understand the same sort of analysis could be done of our business. Or any media business.

I suspect they had all of these niche positions because they could. When the ad dollars were flowing in, why not. Let’s cover everything. But those days are gone.

One final thought. Rebekah’s blog is “Eat All About It: Food, journalism and recipes from the great Northwest.” It’s okay but I’m not sure it’s any better than this one by a former co-worker of mine, Lane McConnell. I suppose Lane is technically an amateur since she doesn’t get paid. And there must be thousands of of these. Probably hundreds in Seattle alone.

When such a wealth of information is just a Google search away, how does a newspaper make the case, “We have the best food stories, read us.”

I think it only worked when they could say, “We are one of only two sources of stories about food in Seattle.”

Phone call to the 14th century

If you had 30 seconds to give advice to someone living in the 14th century, what you tell them? Great segment from recent This American Life.

“Sketch comedy troupe Kasper Hauser performs a radio game show, where a race car driver, a guy fluent in middle English, and a teacher take turns cramming all the 21st century wisdom they can into a 30 second phone call to the 14th century.”

It’s a funny bit but what could you tell them that they would believe? If you received a phone call from 500 years in the future, would you believe it? Could you buy that human and machine intelligence had merged, for example. Could you even believe it was possible to make a call back in time?

I, for one, am reassured that we are incapable of imagining the future.

Good use of Web 2.0 tools by non-profit

One of the clients we work with is Missouri Children’s Trust Fund. It’s a non-profit that works with “partners” throughout the state to try to prevent child abuse and neglect.

When we started working with them a couple of years ago, they had an awful website that took days or weeks to update. They trusted us enough to scrap it and move to a blog (a scary word back then). Since then they’ve become master of their digital domain.

Their annual conference is underway and Kirk Schreiber –the executive director– has been posting updates to Twitter and –with a little help– posting photos from his iPhone.

Yesterday he whipped out a tiny digital recorder and did an interview with one of the keynote speakers for an upcoming podcast.

CTF and Missouri KidsFirst –a companion organization– have very small staffs but they’ve tapped into these web tools to tell their stories and they’re doing it themselves, for little or no cost.